COWLES BUSINESS MEDIA, INC.

AGENT'S EDGE

newsletters for the travel industry;AGENTS EDGE;AGENTS'S;

AMERICAN TRENDS

magazines in the field of demographics, marketing and consumer behavior;

CATALOG AGE

providing business information services directed to catalog publishers, designers and distributors through online magazines, searchable directories, databases, archives and interactive communications forums;CATALOG;

CENTER FOR THE CHANGING WORKPLACE

publications addressing advances in the field of electronic and related office equipment;

CENTER FOR THE CHANGING WORKPLACE

conferences and seminars in the field of advances in electronic and related office equipment;

CIRCULATION MANAGEMENT

magazines in the field of periodical publishing;

CIRCULATION MANAGEMENT CONFERENCE & EXPO

arranging and conducting business conferences in the field of periodical publishing;CONFERENCE & EXPO;

COWLES MEDIA CENTRAL

electronic publications, namely, computer software and CD-ROMs featuring information in the fields of media, advertising, marketing, sales, information technologies, telecommunications, publishing, travel and related businesses;printed publications, namely, magazines and newsletters and sections thereof in the fields of media, advertising, marketing, sales, information technologies, telecommunications, publishing, travel and related businesses;MEDIA;providing information services, namely, providing multiple user access to a global computer information network for the transfer and dissemination of information in the fields of media, advertising, marketing, sales, information technologies, telecommunications, publishing, travel and related businesses; providing a computer data base, by means of a multiple user global computer information network, in the fields of media, advertising, marketing, sales, information technologies, telecommunications, publishing, travel and related businesses; providing an electronic bulletin boards for the exchange of messages and information via multiple user global computer information networks;

DATABASE MANAGEMENT AND MARKETING

magazines;

DATABASE MARKETING AND MANAGEMENT

newsletters in the field of computerized data;

DC

electronic publications, namely, [indicate specific type of publication, e.g., book, magazine, manual] featuring [indicate subject matter] recorded on [indicate media] [CD ROMS];[indicate type] publications in the fields of graphic design, photography and visual arts;providing information services, namely, searchable directories, databases and archives over computer, data, telephone and other networks featuring design, photograph and visual arts;

DC

electronic publications, namely, computer software and CD-ROMs featuring information in the fields of graphic design, photography and visual arts;printed publications, namely, magazines and newsletters and sections therein the fields of graphic design, photography and visual arts;providing information services, namely, providing online publication via a computer network in the fields of graphic design, photography and visual arts; providing a computer database, by means of a multiple user global computer information network, in the fields of graphic design, photography and visual arts; providing an electronic bulletin board for the exchange of messages and information via multiple user global computer information networks;

DIGITAL CREATIVITY

electronic publications, namely, computer software and CD-ROMs featuring information in the fields of graphic design, photography and visual arts;printed publications, namely, magazines in the fields of graphic design, photography and visual arts;DIGITAL;providing information services, namely, providing multiple user access to a global computer information network for the transfer and dissemination of information in the fields of graphic design, photography and visual arts; providing a computer data base, by means of a multiple user global computer information network, in the fields of graphic design, photography and visual arts; providing an electronic bulletin board for the exchange of messages and information via multiple user global computer information networks;

DIRECT

electronic publications, namely, computer software and CD-ROMs featuring information in the field of direct marketing management;

DIRECTORY WORLD

magazines and books in the field of the yellow pages and directory marketing industry;as to DIRECTORY;providing business information services directed to the yellow pages and directory marketing industry through online magazines, searchable directories, databases, archives and interactive communications forums;

DPX

Magazines about technologies used in the field of publishing;

FOLIO: INFOBASE

data storage and retrieval services performed by computer in the field of magazine management;

FOLIO: THE MAGAZINE FOR MAGAZINE MANAGEMENT

MAGAZINE DIRECTED TO MAGAZINE PUBLISHERS;THE MAGAZINE FOR MAGAZINE MANAGEMENT;

INSIDE MEDIA

periodical magazines in the field of media and media advertising;MEDIA;

INSIDE MEDIA

electronic publications, namely, computer software and CD-ROMs featuring information in the field of media and media advertising;MEDIA;providing information services, namely, providing multiple user access to a global computer information network for the transfer and dissemination of information in the field of media and media advertising; providing a computer data base, by means of a multiple user global computer information network, in the field of media and media advertising; providing an electronic bulletin board for the exchange of messages and information via multiple user global computer information networks;

INSIDE MEDIA INFOBASE

INSIDE MEDIA INFORMATION BASE;computerized data base management for information in the field of media and media advertising;MEDIA INFOBASE;

INTERNATIONAL MAGAZINE MANAGEMENT CONFERENCE

arranging and conducting business conferences in the field of publishing;CONFERENCE;

M2

conducting and arranging conferences in the field of publishing;

MAGAZINE WEEK

NEWSLETTER DEALING WITH THE MAGAZINE AND NEWSLETTER PUBLISHING INDUSTRY;MAGAZINE;

MD&P

section of a magazine wherein the section is in the field of publication technologies;

MEDIA CENTRAL

electronic publications, namely, computer software and CD-ROMs featuring information in the fields of media, advertising, marketing, sales, information, technologies, telecommunications, publishing, travel and related businesses;printed publications, namely, magazines and newsletters and sections thereof in the fields of media, advertising, marketing, sales, information technologies, telecommunications, publishing, travel and related businesses;MEDIA;

MOBILE OFFICE

magazines in the field of compact transportable office equipment;

MOBILE OFFICE OF THE AIR

prerecorded audio tapes, cassettes and discs directed to subject matter in the field of compact transportable office equipment for broadcasting by others;

MOBILE OFFICE. TECHNOLOGY SOLUTIONS FOR MOBILE INNOVATORS

magazine in the field of compact transportable office equipment;

MOBILE OFFICE: TECHNOLOGY SOLUTIONS FOR THE ANYWHERE-ANYTIME GENERATION

magazine in the field of compact transportable office equipment;ANYWHERE-ANYTIME;

ON DEMAND

business magazine in the field of transactional and interactive television;ON DEMAND;

ON DEMAND

business magazine in the field of transactional and interactive television;

PICTRONIX

electronic publications, namely, computer software and CD-ROMs featuring information in the fields of graphic design, photography and visual arts;printed publications, namely, magazines and newsletters and sections thereof in the fields of graphic design, photography and visual arts;providing information services, namely, providing multiple user access to a global computer information network for the transfer and dissemination of information in the fields of graphic design, photography and visual arts; providing a computer database, by means of a multiple user global computer information network, in the fields of graphic design, photography and visual arts; providing an electronic bulletin board for the exchange of messages and information via multiple user global computer information networks;

PRE-

magazine in the field of publication production and prepress technologies;

PRE-MIERE

entertainment and educational services in the nature of an awards program recognizing excellence in desktop design;

PRE-PUBLISHING & PRINT PRODUCTION CONFERENCE & EXPO

conducting and arranging educational conferences in the field of publication technologies;PRE-PUBLISHING AND PRINT PRODUCTION CONFERENCE AND EXPOSITION;

PROMOXCHANGE

PROMO EXCHANGE, PROMOTION EXCHANGE;business networking in the promotional products industry;computer services, namely, providing databases via a global communications network featuring information of interest to buyers and sellers in the promotional products industry;

SIGNATURE

magazine in the field of publication technologies;

THE COWLES REPORT ON DATABASE MARKETING

newsletters in the field of computerized data;REPORT ON DATABASE MARKETING;

THE MIND OF MEDIA

electronic publications, namely, computer software and CD-ROMs featuring information in the field of media and media advertising;printed publications, namely, magazines and newsletters and sections thereof in the field of media and media advertising;providing information services, namely, providing multiple user access to a global computer information network for the transfer and dissemination of information in the field of media and media advertising; providing a computer data base, by means of a multiple user global computer information network, in the field of media and media advertising; providing an electronic bulletin board for the exchange of messages and information via multiple user global computer information networks;

THE NATIONAL CENTER FOR DATABASE MARKETING, INC.

conducting and arranging educational conferences in the field of marketing;THE NATIONAL CENTER FOR DATABASE MARKETING, INC.;

TRAVELERS EDGE

travel information services rendered via computer networks;