Criteo Technology SAS

BID SWITCH

The mark consists of the stylized wording BID SWITCH in black, with a right-facing red arrowhead to the left of the letter B and a left facing red arrowhead to the right of the letter H.;Apparatus and instruments for conducting, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers, blank recordable optical discs; blank compact discs, recordable DVDs; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; fire-extinguishing apparatus; pre-recorded electronic and digital media, namely, CDs, DVDs, CD-ROMs featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer software platforms for on-line advertising and real-time media trading; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market;Telecommunications, namely, transfer of voice, video, images, data and documents by telecommunications; telecommunication services, namely, providing Internet access via broadband optical or wireless networks; computer communication and Internet access, namely, electronic transmission of data and documents among users of computers; provision of access to the Internet for content, websites and portals; rental of access time to global computer networks; message sending; providing access to databases; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market;The color(s) red and black is/are claimed as a feature of the mark.;Advertising services; business management; business administration services; business operation, business administration and office functions; advertising, marketing and promotional services; online advertisements; online advertising via a computer communications network; providing and rental of advertising space, advertising time and advertising materials on the internet; distribution of advertising material for marketing and promotional purposes; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services; commercial trading and consumer information services, namely, providing consumer information in the field of on-line advertising and real-time media trading; auctioneering services; providing online auction services; providing an online auction exchange for trading media; business assistance, management and administrative services; business consultancy and advisory services; business information services provided online from a global computer network on the internet; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market;BID FOR COMPUTER SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; PRE- RECORDED ELECTRONIC AND DIGITAL MEDIA, NAMELY, CDS, DVDS, CD-ROMS FEATURING SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; COMPUTER PROGRAMS FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING IN CLASS 9, FOR AUCTIONEERING SERVICES; PROVIDING ONLINE AUCTION SERVICES; PROVIDING AN ONLINE AUCTION EXCHANGE FOR TRADING MEDIA IN CLASS 35, AND FOR SOFTWARE AS A SERVICE, NAMELY, HOSTING SOFTWARE FOR USE BY OTHERS FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; CLOUD COMPUTING FEATURING SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING IN CLASS 42;Scientific and technological services, namely, research and design of computer software in the field of on-line advertising and real-time media trading; industrial analysis and research services of computer software in the field of on-line advertising and real-time media trading; design and development of computer hardware and software; IT integration services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customization services; installation and customization of computer applications software; web site hosting services; software as a service, namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; rental of software; cloud computing featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; hosting of digital content on the internet; IT consultancy; IT consulting services regarding on-line advertising and real-time media trading; rental of web servers; providing virtual computer systems and virtual computer environments through cloud computing; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market;