DAVID W. RALLS, as Trustee of THE DAVIDW. RALLS LIVING TRUST

AIR

Marketing services, applying Analytics and Imagination to achieve marketing, branding, and sales Results, primarily through the use of computer based analytic and marketing automation tools; data mining, marketing strategies, creative executions, multi-channel integrated communications, segmentation, market prioritization and predictive modeling; identifying, profiling, and reaching target consumers, existing customers, high value customers, and high potential prospects; creating market segments and identifying new markets; empirically tracking the results of marketing campaigns; production of visual analytical and multi-dimensional communication tools utilizing existing, emerging and internally developed channels. Developing individualized and/or automated communication experiences as well as communication relationship management systems. Integrated methodologies link analytics with creative solutions to measure results around business goals including sales support, brand awareness, visibility, market share, acquisition of new customers, retention of customers, growth of customer interface or life time value. Creation of marketing material for use in all media. Advise others on marketing, branding, and communication strategies;Computer based empirical research in the field of marketing and advertising; primarily by providing computer based analytic and marketing automation tools for the purpose of: data mining, developing marketing strategies, creative executions, multi-channel integrated communications, segmentation, market prioritization, predictive modeling, identifying, profiling, and reaching target consumers, existing customers, high value customers, and high potential prospects, creating market segments and identifying new markets, empirically tracking the results of marketing campaigns, development of visual analytical and multi-dimensional communication tools utilizing existing, emerging and internally developed channels, and measuring results around business goals, including sales support, brand awareness, visibility, market share, acquisition of new customers, retention of customers, growth of customer interface and life time value. Designing and developing computer software for the purpose of conducting such research. Designing and developing multimedia marketing campaigns and websites for others;

AIR MARKETING

Marketing services, applying Analytics and Imagination to achieve marketing, branding, and sales Results, primarily through the use of computer based analytic and marketing automation tools; data mining, marketing strategies, creative executions, multi-channel integrated communications, segmentation, market prioritization and predictive modeling; identifying, profiling, and reaching target consumers, existing customers, high value customers, and high potential prospects; creating market segments and identifying new markets; empirically tracking the results of marketing campaigns; production of visual analytical and multi-dimensional communication tools utilizing existing, emerging and internally developed channels. Developing individualized and/or automated communication experiences as well as communication relationship management systems. Integrated methodologies link analytics with creative solutions to measure results around business goals including sales support, brand awareness, visibility, market share, acquisition of new customers, retention of customers, growth of customer interface or life time value. Creation of marketing material for use in all media. Advise others on marketing, branding, and communication strategies;MARKETING;Computer based empirical research in the field of marketing and advertising; primarily by providing computer based analytic and marketing automation tools for the purpose of: data mining, developing marketing strategies, creative executions, multi-channel integrated communications, segmentation, market prioritization, predictive modeling, identifying, profiling, and reaching target consumers, existing customers, high value customers, and high potential prospects, creating market segments and identifying new markets, empirically tracking the results of marketing campaigns, development of visual analytical and multi-dimensional communication tools utilizing existing, emerging and internally developed channels, and measuring results around business goals, including sales support, brand awareness, visibility, market share, acquisition of new customers, retention of customers, growth of customer interface and life time value. Designing and developing computer software for the purpose of conducting such research. Designing and developing multimedia marketing campaigns and websites for others;