First Financial Bancorp

ALIVE FIRST IN THE COMMUNITY

charitable donation services, namely, providing educational classes, seminars, and workshops in the field of personal and small business finances;The mark consists of the stylized word ALIVE in which the letter A is yellow with a yellow disconnected dash forming the center horizontal line and containing a rectangular design element simulating a chimney in yellow making it look like a house, the letter L is red, the letter I is blue, the letter V is green and contains a circular design element inset in green which makes this letter appear to be the upper torso of a human with its arms raised, and the letter E is purple, this word appears over the stylized words FIRST IN THE COMMUNITY in black.;charitable services, namely, providing financial support to disadvantaged individuals in the United States and other countries for the purpose of facilitating health, wellness and economic development;The color(s) yellow, red, blue, green, purple, and black is/are claimed as a feature of the mark.;charitable services, namely, organizing and conducting volunteer programs and community service projects in the field of community development; promoting economic development in the Midwestern United States;

ANOTHER STEP ON THE PATH TO SUCCESS

Banking services; financial planning; financial advising; investment management; private banking services; and trust services, namely, investment and trust copmpany services;

COMMUNITY BUILDER

Mortgage lending;

COURTESY CASH

Banking services; Checking account services; Debit account services featuring overdraft protection;CASH;

COURTESY CASH PLUS

Banking services; Checking account services; Debit account services featuring overdraft protection;CASH;

CREDIT ACHIEVER

Banking services; Consumer lending services; Financial management; Savings account services;CREDIT;

DREAM MAKER SAVINGS

Banking services; Savings account services;SAVINGS;

DRIVE AHEAD

Credit and financial consultation; Financial information; Financing relating to automobiles; Providing financing information in the field of automobiles;

F COMMUNITY FIRST FINANCE

consumer finance services, namely, automobile financing, secured and unsecured personal loans but not mortgage services;FF COMMUNITY FIRST FINANCE;

F1RST

The mark consists of a stylization of the word, first, where the i in the word is replaced with the number, 1.;Banking services; financial planning; financial advising; investment management; private banking services; financial trust services, namely, investment and trust company services; insurance brokerage and agency services; mortgage services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; financial management, namely, treasury management services; lending services, namely, origination, acquisition, servicing, securitization and brokerage of loans; credit card and debit card issuing and services;Color is not claimed as a feature of the mark.;