HALLMARK LICENSING LLC

"WHEN YOU CARE ENOUGH TO SEND THE VERY BEST"

GREETING CARDS;

"WHEN YOU CARE ENOUGH TO SEND THE VERY BEST"

PROVIDING RETAIL MERCHANTS WITH CUSTOMIZED AND NON-CUSTOMIZED ADVERTISING AND PROMOTIONAL MATERIALS NAMELY, [ STORE SIGNS, MERCHANDISE BAGS, NEWSPAPER MATS, RADIO AND ] TELEVISION COMMERCIALS [ AND FIXTURE DISPLAY PIECES ];

ABIGAIL

The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.;Plush toys in the form of a rabbit;Children's books featuring a fictional rabbit character;

ACADEMY GREETINGS

GREETING CARDS;GREETINGS;

BANDA BIG BOOM

Greeting cards;The English translation of the word BANDA in the mark is BAND.;

BANDA BIG BOOM

Providing a selection of on-line electronic greeting cards;The English translation of the word BANDA in the mark is BAND.;

BANDA BIG BOOM

Downloadable graphics for mobile phones;The foreign wording in the mark translates into English as band.;

BE A PART OF THE STORY

interactive storybooks;

BELL

plush toys for children, said toys having the characteristics of a husky, and accessories therefor;children's books, children's activity books, all depicting or describing a character that has the characteristics of a husky;

BETWEEN YOU AND ME

Greeting cards;

BIG TIME GREETINGS

Over-sized greeting cards [ and advertising signs of paper or cardboard ];GREETINGS;

BIGSBY

The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.;Plush toys sold as a unit with books;

BLOOMING EXPRESSIONS

Artificial flowers;

BLOSSOM VALLEY

greeting cards and gift wrap;

BUG'EM

plush toy specially adapted for holding a note, greeting card, gift card or gift;BUG THEM;

BUG'EMS

plush toys specially adapted for holding a note, greeting card, gift card or gift;BUG THEMS;

CALENDAR FLIP

Reminder services in the area of upcoming important dates and events;Calendar;

CARICATUMANIA

In the statement, Column 1, line 5, gift wrapping paper should be deleted.;GREETING CARDS [, GIFT WRAPPING PAPER];

CASSIDY

Plush toys;Children's books;

CHRISTOPHER

The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.;plush toys;children's books;

CHRISTOPHER

video games and computer game programs all featuring children's storybooks for mobile devices, personal computers, PC tablets; electronic game programs featuring children's storybooks; downloadable electronic game programs featuring children's storybooks; electronic computer game software featuring children's storybooks; downloadable electronic computer game programs featuring children's storybooks; downloadable computer electronic computer game programs featuring children's storybooks; interactive game programs featuring children's storybooks; interactive computer game software featuring children's storybooks;The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.;

COLOR STUDIO

Gift wrapping paper;

COLOR WAVE

Cutlery, namely, forks, spoons and knives;

COLOR WAVE

Disposable table plates; Paper plates; Plates; Drinking cups; Paper cups; Plastic cups; Bowls;

CONNECTIONS

Greeting cards for distribution through retail establishments except retail establishments which identify themselves or otherwise hold themselves out as dealing primarily in Christian gifts, Christian literature, or other items of interest to Christians;

CONVERSATIONS TO KEEP

printed children's books and printed children's storybooks with a recordable feature that allows the user to read passages from the book and storybook and record their voice in the book, thereby allowing others to read along later while listening to the recorded voice;

COOPER

video games and computer game programs all featuring children's storybooks for mobile devices, personal computers, PC tablets; electronic game programs featuring children's storybooks; downloadable electronic game programs featuring children's storybooks; electronic computer game software featuring children's storybooks; downloadable electronic computer game programs featuring children's storybooks; downloadable computer electronic computer game programs featuring children's storybooks; interactive game programs featuring children's storybooks; interactive computer game software featuring children's storybooks;The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.;

CRABBY ROAD

On-line publication of comic panel and cartoon series;

CROWN REWARDS

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes;REWARDS;

CROWNREWARDS

CROWN REWARDS;Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes;

DE BUEN HUMOR

Greeting cards;The foreign wording in the mark translates into English as IN GOOD HUMOR.;HUMOR;

EASY, TIGER

Art prints; Blank journals; Coasters made of paper; Greeting cards; Paper napkins; Postcards;

EASY, TIGER

Paper cups; Paper plates;

ECOPOLITAN

Greeting cards;ECO POLITAN;

ENTRE MUJERES

Greeting cards;The foreign wording in the mark translates into English as AMONG WOMEN.;

EXPRESSIONS FROM HALLMARK

The drawing is amended to appear as follows: PUBLISH NEW CUT;The mark consists of the word EXPRESSIONS above the words FROM HALLMARK, including a crown sitting just above the letter m in HALLMARK.;THE DRAWING IS AMENDED TO APPEAR AS FOLLOWS: PUBLISH NEW CUT;The drawing is amended to appear as follows: PUBLISH CUT, And, In the statement, Column 2, after line 6, The mark consists of the word EXPRESSIONS above the words FROM HALLMARK, including a crown sitting just above the letter m in HALLMARK. is inserted.;greeting cards, gift wrapping paper [, stationery, stickers, and calendars ];

FUNZIP

Gift boxes; Tissue paper;FUN ZIP;

GILLHAM & GRAND

Candy; Hot chocolate;GILLHAM AND GRAND;

GOLD CROWN HALLMARK

retail store services featuring greeting cards, gifts and collectibles;

GRAB-N-GABS

Parlor games and hand-held, electronic games featuring activities and prompts designed to spark discussions, start conversations, trigger storytelling and foster connections among the players;GRAB-AND-GABS;

HALLMARK

APPLICATION TO AMEND HAVING BEEN MADE BY HALLMARK CARDS, INCORPORATED, OWNER OF THE REGISTRATION ABOVE IDENTIFIED, THE DRAWING IS AMENDED (SEE BOUND VOLUME FOR AMENDMENT). #SUCH AMENDMENT HAS BEEN ENTERED UPON THE RECORDS OF THE PATENT AND TRADEMARK OFFICE AND SAID ORIGINAL REGISTRATION SHOULD READ AS SO AMENDED.;GREETING CARDS;

HALLMARK

The drawing is amended to appear as follows: PUBLISH CUT;GREETING CARDS;

HALLMARK

RIBBON CUT IN LENGTHS USED FOR DECORATIVE PURPOSES;

HALLMARK

CHRISTMAS SEALS, DECORATIVE SEALS, GIFT TAGS AND ENCLOSURE CARDS, DOOR AND WINDOW DISPLAYS IN THE NATURE OF CARDBOARD SIGNS SOLD AS SUCH FOR USE ON DOORS AND IN STORE WINDOWS AND ON COUNTERS, PARTY INVITATIONS, BIRTH ANNOUNCEMENTS, [ DANCE PROGRAMS, ] CALENDARS [, TALLY AND PLACE CARDS, SYMPATHY ACKNOWLEDGMENTS, AND MOTTOES ];

HALLMARK

DECORATIVE GIFT WRAPPING PAPER, DECORATIVE NOTE PAPER, ALBUMS, [ AND DATE BOOKS ];

HALLMARK

ABOUT DECEMBER 1935 AS TO HALLMARK.;ABOUT DECEMBER 1935 AS TO HALLMARK.;DISPLAY RACKS AND CABINETS;

HALLMARK

[ TOYS-NAMELY, PUPPETS; AND GAMES-NAMELY, BOARD-TYPE PARLOR GAMES, MANUAL DEXTERITY GAMES, PLAYING CARDS, GAMES PLAYED WITH PUPPETS, AND ] PUZZLES;

HALLMARK

CANDLES;

HALLMARK

THE DRAWING IS AMENDED TO APPEAR AS FOLLOWS: PUBLISH NEW CUT;WRITING INSTRUMENTS-NAMELY, PENS AND PENCILS [ , AND PARTS THEREOF ];

HALLMARK

BOWS AND PLASTIC BOW PINS; GIFT KITS CONTAINING FABRIC, [ THREAD, ] INSTRUCTIONS FOR MAKNG BAGS, [ PILLOWS, ] AND SIMILAR ARTICLES;CAKE DECORATIONS, SUCH AS FIGURES, NUMERALS, FLOWERS, AND THE LIKE; ANNIVERSARY NUMERALS-NAMELY, DECORATIVE NUMERALS FOR CAKES, PACKAGES AND CENTERPIECES; HOME DECORATIONS, SUCH AS FLOWERS AND CENTERPIECES; PARTY FAVORS AND DECORATIONS; PACKAGE DECORATIONS, ALL MADE OF PAPER; GIFT KITS [, INCLUDING MATERIALS FOR MAKING ARTICLES SUCH AS WALLETS, BIRD FEEDERS, TIE RACKS, AND THE LIKE ] ; DECORATIVE WALL PLAQUES; PAPER PARTY HATS; AND ST. PATRICK'S DAY PINS;The drawing is amended to appear as follows: PUBLISH NEW CUT;[ MATCHES ];CORD AND YARN TIES;PARTY BOOKS, CONTAINING MATERIAL CONCERNING PARTY THEMES, GAMES, DECORATIONS AND MENUS; RECIPE BOOKLETS; BOOKS, INCLUDING POETRY, BIOGRAPHIES, QUOTATIONS, CHILDREN'S BOOKS, AND THE LIKE; AND PICTURE POST CARDS;NAPKINS; COASTERS; GUEST TOWELS; TABLE COVERS; DOILIES; PLACE MATS; PARTY GOODS COORDINATED SETS-NAMELY, INVITATIONS AND PAPER TABLE SETTINGS, INCLUDING TABLE COVERS, NAPKINS, AND PLACE CARDS; LUNCHEON ENSEMBLES-NAMELY, SETS OF LUNCHEON NAPKINS, BEVERAGE NAPKINS AND COASTERS; SAUCER MATS; MEMORANDUM PADS; SCORE PADS; ADDRESS LABELS; BOOKLETS, SUCH AS MEMORANDUM, CHRISTMAS LIST RECORD AND ADDRESS BOOKLETS; AND SCRAP BOOKS, ALL MADE OF PAPER;CUPS; PLATES; NUT CUPS; TREAT BAGS; MERCHANDISE BAGS [ ; AND MAY BASKETS ], ALL MADE OF PAPER;FACE MASKS AND MONSTER HEADS FOR HOLIDAYS AND CHILDREN'S PARTIES; PEN AND CARD SETS-NAMELY, PLAYING CARDS, SCORE PAD, AND PEN;

HALLMARK

FURNISHING ADVERTISING MATERIAL IN THE FORM OF [ NEWSPAPER MATS, ] POSTERS, [ RADIO AND ] TELEVISION COMMERCIALS, DISPLAY PIECES AND SIGNS;

HALLMARK

The mark consists of an open Crown Design over the word Hallmark in script.;Christmas tree ornaments;Color is not claimed as a feature of the mark.;