HealthPlan Services, Inc.

CAROLIANCE

Marketing insurance services and administration of pre-paid health care plans through third-party administrators;

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computer software for providing assistance in workflow efficiency;

GUARDLINK

computer software that aids in preventing and detecting fraud in the healthcare industry;GUARD LINK;

GUARDLINK

GUARD LINK;Software as a service (SAAS) services featuring software for use in detecting and preventing fraud in the healthcare industry;

HEALTHPLAN SERVICES

The mark consists of the words HealthPlan Services, with HealthPlan being in blue, and Services being in pink italics, and a design to the left of the wording that contains three overlapping square shapes in yellow, blue and pink.;HEALTH PLAN SERVICES;As to HEALTHPLAN SERVICES;The color(s) yellow, blue and pink is/are claimed as a feature of the mark.;Business services for insurance providers, namely, providing a comparison shopping marketplace for health insurance plans; providing sales leads for the health insurance industry and health insurance agents; providing consulting services for the health insurance industry to grow sales volume, streamline processes and maximize efficiency and increase member retention; marketing services, namely, the promotion of health insurance plans provided by others; providing benefits administration services to the health insurance industry; insurance lead collection and matching services, namely, matching consumer requests for health insurance policy quotes collected over the internet to pre-qualified insurance brokers, agents and agencies; advertising for others on the internet;SERVICES;Providing technology solutions to the health insurance industry to aid in connecting to public and private exchanges, growing sales volume, streamlining processes, maximizing efficiency and increasing member retention;