Heartland Financial USA, Inc.

ARIZONA BANK & TRUST

ARIZONA BANK AND TRUST;Banking and financing services; administration of health savings accounts being HSAs; automated financial clearinghouse services; Automated Clearing House (ACH) transaction processing services; automated teller machine (ATM) banking services; banking services provided by mobile telephone connections; bill payment services; cash management services, namely, sweep account services and zero balance account services; checking account services; commercial banking services; commercial lending services; consumer lending services; credit and loan services; credit card authorization services; credit card services, namely, credit card transaction processing; credit card verification; debit card services, namely, debit card transaction processing; electronic banking via a global computer network; electronic transfer of funds by wire; electronic transfer of money; financial administration of retirement plans; financial and investment research and analysis; financial consulting and advising in the fields of mergers and acquisitions, specialized industries, specialty manufacturing and distribution, information technology, applied technology, testing and monitoring, professional services, transportation, food and beverage, healthcare, agriculture, education, nonprofits, and real estate; financial planning for retirement; financial planning; financial risk management and consultation; financial services, namely, electronic remote check deposit services; financial services, namely, issuing letters of credit and stand-by letters of credit; financial services, namely, wealth management services; fraud reimbursement services in the field of credit card purchases; government guaranteed loan services; home equity loans; individual retirement account services; insurance agency and brokerage; insurance agency in the field of home insurance, personal property insurance, liability insurance, life insurance, and disability insurance; internet banking services; investment portfolio management; issuance of credit cards; issuing of debit cards; loan financing; loan origination services; lockbox processing services in the nature of safe deposit box services; merchant credit card payment processing services; money transfer services, namely, international wire transfer services; mortgage banking; mortgage loans; online banking and bill payment services; on-line banking services featuring electronic alerts that alert credit and debit card users when a single transaction exceeds a certain amount or when a fraudulent transaction has been made through the user's account; on-line banking services; online banking services accessible by means of downloadable mobile applications; operating a website featuring information in the banking and financial services fields; processing of credit card payments; processing of electronic wallet payments; providing financial advice via a website; providing financial and investment advisory and consultancy services; providing financial and investment information and news; providing information in the field of personal finance via a website; providing insurance information; providing point of sale debit and credit card transaction processing services to commercial business merchants; purchasing charge card and business credit card services, namely, charge card and credit card payment processing services; safe deposit box services; savings account services; servicing of customer installment loans; small business banking services;

ARIZONA BANK & TRUST

Downloadable computer communications software to allow customers to access bank account information and transact bank business; downloadable computer software for enabling and managing mobile banking; downloadable software in the nature of a mobile application for electronic check conversion and remote deposit services, electronic transfer of money, electronic payment, viewing bank account information, electronic payment of bills; downloadable software in the nature of a mobile application which enables users to locate and receive navigational directions to locations at which financial services are provided; downloadable software in the nature of a mobile application that allows users to communicate with financial services professionals; downloadable computer programs to facilitate consumer transactions, customer support, promote the goods and services of others and support sales transactions all made via social media and online networks;ARIZONA BANK AND TRUST;

ARIZONA BANK & TRUST

ARIZONA BANK AND TRUST;Preparing and organizing loan closing documents; providing information about legal eligibility requirements for government loan programs; regulatory compliance consulting in the field of retirement plan administration; regulatory compliance consulting services provided to financial institutions in the field of finance and banking; rental of lockboxes;

ARIZONA BANK & TRUST

ARIZONA BANK AND TRUST;Arranging and conducting incentive reward programs to promote credit card use and the sale of banking and financial services; business and personal credit card incentive reward programs, namely, awarding points and rewards for credit card use; credit card registration services; business advice; business information services; providing information and news in the field of business; providing information and analysis in the fields of economics and business; business management consulting; business organization consulting; business consulting in the fields of mergers and acquisitions, specialized industries, specialty manufacturing and distribution, information technology, applied technology, testing and monitoring, professional services, transportation, energy, food and beverage, healthcare, agriculture, education, nonprofits, and real estate; business risk management and consulting;

ARIZONA BANK & TRUST

ARIZONA BANK AND TRUST;Application service provider, namely, hosting, managing, developing, and maintaining applications, software, and web sites, in the fields of banking and financial services, and remote data management for wireless delivery of content to handheld computers, laptops and mobile electronic devices; computer services, namely, hosting and maintaining an on-line web site for others for banking that can be used across platforms to connect users through various electronic mediums, including electronic chat messaging, instant messaging, social media, and electronic mail; providing on-line non-downloadable computer communications software to allow customers to access bank account information and transact bank business; providing on-line non-downloadable software for enabling mobile banking; providing on-line non-downloadable software for use in connection with electronic check conversion and remote deposit services, electronic transfer of money, electronic payment, viewing bank account information, and electronic payment of bills; providing on-line non-downloadable software which enables users to locate and receive navigational directions to locations at which financial services are provided; providing on-line non-downloadable software that allows users to communicate with financial service professionals; providing on-line non-downloadable software for use in connection with fraud and identity theft protection; computer security services, namely, electronic monitoring of credit card and banking activity to detect fraud in the fields of credit cards, banking, electronic funds transfer, debit card and electronic check transactions via a global computer network; computer services, namely, on-line scanning, detecting, quarantining and eliminating of viruses, worms, trojans, spyware, adware, malware and unauthorized data and programs on computers and electronic devices; computer virus and malware protection services; electronic monitoring of credit card activity to detect fraud via the internet; user authentication services using technology for e-commerce transactions; providing on-line non-downloadable software to facilitate consumer transactions, customer support, promote the goods and services of others and support sales transactions all made via social media and on-line networks; providing user authentication services using authentication technologies including single sign-on technology, biometric hardware, software, phone, messaging, access certification short message service (SMS), voice one time password (OTP), username and password verification, and mobile device user identity authentication for banking and financial transactions;

BANK OF BLUE VALLEY

The mark consists of the words BANK OF BLUE VALLEY, which appear in blue centered below a yellow sun rising over a valley. The valley is depicted as two blue stylized curved lines, with the lower line presented in a darker shade of blue.;Banking Services;as to BANK OF BLUE VALLEY;The color(s) blue and yellow is/are claimed as a feature of the mark.;BANK;