HEINEKEN USA INC.

AMSTERJAM

Arranging and conducting a promotional sweepstakes event;AMSTERDAM JAM;

CHULADA

The English Translation of CHULADA in the mark is SWEET or PRETTY THING.;Hard sodas in the nature of flavored beers;

DEMUESTRA QUIÉN ERES

The English translation of DEMUESTRA QUIÉN ERES is show who you are.;Beer;

GIVE YOURSELF A GOOD NAME

Beer;

GIVE YOURSELF A GOOD NAME

Beers;

GREAT CITIES CAN ALWAYS BE GREATER

Charitable fundraising services; charitable fundraising services to support city improvement projects; accepting and administering monetary charitable contributions; charitable services, namely, providing financial investment in the nature of financial sponsorship of city improvement projects;

GREAT CITIES FUND

Charitable fundraising services to support city improvement projects; charitable services, namely, providing financial investment and financial sponsorship of city improvement projects;

HEALTH ALLIANCE ON ALCOHOL

Educational services, namely, conducting programs in the fields of responsible alcohol consumption and underage drinking and course materials distributed in connection therewith; educational services, namely, conducting informal on-line programs in the fields of responsible alcohol consumption and underage drinking, and printable materials distributed therewith; developing educational manuals for others in the fields of responsible alcohol consumption and underage drinking; providing online non-downloadable brochures and pamphlets in the fields of responsible alcohol consumption and underage drinking;

HEALTH ALLIANCE ON ALCOHOL

Promoting public awareness of the effects of alcohol consumption, the prevention of underage drinking and the need for responsible consumption of alcoholic beverages;Providing health information online relating to the effects of alcohol consumption and underage drinking;

HEINEKEN GREEN RIBBON

Eleemosynary services in the field of monetary donations;

LAZOS VERDES DE HEINEKEN

Eleemosynary services in the field of monetary donations;The English translation of LAZOS VERDES DE HEINEKEN is Heineken Green Ribbon.;

LIVE FULLY

Beers;

NEVER MISS A MINUTE

Promotional sponsorship of soccer games and other sporting events; promoting public awareness of the need for responsible consumption of alcoholic beverages; and promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships;

NO BOLLOCKS

Ale;

PASSION 4 BEER

Educational services, namely, conducting informal on-line programs in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends, and printable materials distributed therewith; educational services, namely, providing online instruction in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing on-line non-downloadable publications in the nature of pamphlets, brochures and newsletters in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; on-line electronic newsletters delivered by e-mail in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing information, news and commentary in the field of current events relating to beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends;Providing an on-line forum in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing on-line forums for transmission of messages among computer users; electronic transmission of voice, data, images, signals, and messages; transmission and distribution of data or audio visual images via a global computer network or the internet;PASSION FOR BEER;

PASSION FOR BEER

Educational services, namely, conducting informal on-line programs in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends, and printable materials distributed therewith; educational services, namely, providing online instruction in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing on-line non-downloadable publications in the nature of pamphlets, brochures and newsletters in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; on-line electronic newsletters delivered by e-mail in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing information, news and commentary in the field of current events relating to beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends;Providing an on-line forum in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing on-line forums for transmission of messages among computer users; electronic transmission of voice, data, images, signals, and messages; transmission and distribution of data or audio visual images via a global computer network or the internet;

PASSION FOR BEER HEINEKEN

Educational services, namely, conducting informal on-line programs in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends, and printable materials distributed therewith; educational services, namely, providing online instruction in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing on-line non-downloadable publications in the nature of pamphlets, brochures and newsletters in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; on-line electronic newsletters delivered by e-mail in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing information, news and commentary in the field of current events relating to beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends;The mark consists of a green bottle cap on which is a clear beverage glass containing a yellow beverage and white foam top partially covered by a green banner containing the white words PASSION FOR BEER, all above the white word HEINEKEN to the right of a red star.;Providing an on-line forum in the fields of beer, beer recipes, beer businesses, beer and food pairings, serving of food and beer, bartending, use of social media, bar and restaurant marketing and promotions, general management/leadership, sales and customer service, beer operational practices and alcoholic beverage industry news and trends; providing on-line forums for transmission of messages among computer users; electronic transmission of voice, data, images, signals, and messages; transmission and distribution of data or audio visual images via a global computer network or the internet;The color(s) green, yellow, white and red is/are claimed as a feature of the mark.;

PLUG INTO SUMMER

Entertainment services, namely, concerts featuring live music;Digital materials, namely, downloadable audio files featuring music;Clothing, namely, shirts and hats;Beer;

SAVOR COMPLEXITY

Beer;

SOCCER IS HERE

Promotional sponsorship of soccer games and other sporting events; promoting public awareness of the need for responsible consumption of alcoholic beverages; and promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships;

SOCCER LIVES HERE

Promotional sponsorship of soccer games and other sporting events; promoting public awareness of the need for responsible consumption of alcoholic beverages; and promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships;

SPEAK HEINEKEN

Beer;

TASTE THE LIGHTER SIDE OF DARK

Beer;

THE BIER DRINKER'S LIGHT

THE BEER DRINKER'S LIGHT;The English translation of BIER in the mark is BEER.;Beer;BIER AND LIGHT;

THE CITIES PROJECT

Charitable fundraising services; accepting and administering monetary charitable contributions;PROJECT;

THE LIGHTER SIDE OF DARK

Beer;

THE WORLD IS WAITING

Beer;

THERE'S MORE BEHIND THE STAR

THERE IS MORE BEHIND THE STAR;Beers;

YA SABES

The English translation of YA SABES is you know.;Beer;