HIE Retail, LLC

HELE

Magnetically encoded credit cards;The English translation of HELE in the mark is to come and go in Hawaiian.;

HELE 2 GO

HELE TO GO;Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services featuring gasoline and convenience stores items and featuring a bonus incentive program for customers;The English translation of Hele in the mark is to come and go in Hawaiian.;TO GO;

HELE BRANDS

Magnetically encoded credit cards;Diesel fuel; Ethanol fuels; Fuel gas; Fuels; Gasoline; Motor fuel;Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services;Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services featuring gasoline and convenience stores items and featuring a bonus incentive program for customers;The English translation of Hele in the mark is to come and go in Hawaiian.;BRANDS;

HELE ENERGY

Magnetically encoded credit cards;Diesel fuel; Ethanol fuels; Fuel gas; Fuels; Gasoline; Motor fuel;Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services;The English translation of HELE in the mark is to come and go in Hawaiian.;ENERGY;

HELE EXPRESS

Magnetically encoded credit cards;Diesel fuel; Ethanol fuels; Fuel gas; Fuels; Gasoline; Motor fuel;Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services;Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services in the field of gas stations and convenience stores featuring a bonus incentive program for customers;The English translation of HELE in the mark is to come and go in Hawaiian.;EXPRESS;

HELE FUEL

Magnetically encoded credit cards;Diesel fuel; Ethanol fuels; Fuel gas; Fuels; Gasoline; Motor fuel;Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services;The English translation of HELE in the mark is to come and go in Hawaiian.;FUEL;

HELE GAS

Magnetically encoded credit cards;Diesel fuel; Ethanol fuels; Fuel gas; Fuels; Gasoline; Motor fuel;Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services;The English translation of HELE in the mark is to come and go in Hawaiian.;GAS;

HELE MAI

Magnetically encoded credit cards;Diesel fuel; Ethanol fuels; Fuel gas; Fuels; Gasoline; Motor fuel;Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services;Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services in the field of gas stations and convenience stores featuring a bonus incentive program for customers;The English translation of HELE MAI in the mark is to come in Hawaiian.;

HELE MARKET

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services in the field of gas stations and convenience stores featuring a bonus incentive program for customers;The English translation of HELE in the mark is to come and go in Hawaiian.;MARKET;

HELE MART

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services in the field of gas stations and convenience stores featuring a bonus incentive program for customers;The English translation of HELE in the mark is to come and go in Hawaiian.;MART;

HELE OIL

Magnetically encoded credit cards;Diesel fuel; Ethanol fuels; Fuel gas; Fuels; Gasoline; Motor fuel;Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services;The English translation of HELE in the mark is to come and go in Hawaiian.;OIL;

HELE SHOP

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services in the field of gas stations and convenience stores featuring a bonus incentive program for customers;The English translation of HELE in the mark is to come and go in Hawaiian.;SHOP;

HELE STOP

Magnetically encoded credit cards;Diesel fuel; Ethanol fuels; Fuel gas; Fuels; Gasoline; Motor fuel;Automobile cleaning and car washing; Automobile service station services; Car washing; Vehicle fueling services;Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services featuring gasoline and convenience stores items and featuring a bonus incentive program for customers;The English translation of Hele in the mark is to come and go in Hawaiian.;STOP;

HELE STORE

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services featuring gasoline and convenience stores items and featuring a bonus incentive program for customers;The English translation of Hele in the mark is to come and go in Hawaiian.;STORE;

HELETRIP

HELE TRIP;Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services featuring gasoline and convenience stores items and featuring a bonus incentive program for customers;

HELEXPRESS

HELE EXPRESS;Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Drive-through retail store services featuring coffee and related goods; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring convenience store items and gasoline; Retail store services featuring gasoline and convenience stores items and featuring a bonus incentive program for customers;

KAMA'AINA REWARDS

Arranging and conducting incentive reward programs to promote the sale of gas and other convenience store goods and services; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty;

NOM NOM SNACKS

Dried fruit and vegetables; Dried fruit mixes; Dried fruit-based snacks; Dried fruits; Jellies and jams; Jellies for food; Jellies, jams; Jerky; Meat; Meat and meat extracts; Meat, fish, fruit and vegetable jellies; Snack mix consisting of dehydrated fruit and processed nuts; Snack mix consisting of wasabi peas, processed nuts, dehydrated fruit and/or raisins; Snack mix consisting primarily of processed fruits, processed nuts and/or raisins; Snack mix consisting primarily of processed nuts, seeds, dried fruit and also including chocolate; Trail mix consisting primarily of processed nuts, seeds, dried fruit and also including chocolate; Beef jerky; Fresh meat; Hamburger; Hot dogs; Prepared meat; Sausage meat; Sliced meat; Wieners;SNACKS;