HOLLYWOOD ENTERTAINMENT CORPORATION

"DIFFERENT-BUT YOU'LL GET USED TO IT"

rental of prerecorded video cassettes and discs featuring films, rental of games, video game cartridges, and computer game software; rental of electronic equipment for use in playing all of the above;DIFFERENT BUT YOU WILL GET USED TO IT;

ARCADE HOLLYWOOD

Amusement center services, namely, providing video games and arcade games to others;ARCADE;

ASYLUM

Providing a wide variety of online information featuring the video and computer game industry and the entertainment industry, namely, previews, reviews, and commentaries about films, movies, shows, video and computer games, and associated equipment and accessories;Providing online electronic forums for transmission of messages among computer users concerning the video and computer game industry;Promotion and administration of customer sales incentive and loyalty program; advertising and promotional services, namely, dissemination of computer and video game trailers, demo version of computer and video games, and information featuring the video and computer game industry and the entertainment industry, namely, previews, reviews, and commentaries about films, movies, shows, video and computer games, and associated equipment and accessories;

DIDJAC?

DID JACK?;Providing a website where users can post ratings, reviews and recommendations on entertainment media products and services;

DOWNLOAD2GO

Sale and rental of pre-recorded entertainment media, and video and computer games, all provided via physical establishments and via a global communication network;DOWNLOAD 2 GO;

EXCEL VIDEO

rental of prerecorded video cassettes and discs featuring films, rental of video games, video game cartridges, and computer game software; rental of electronic equipment for use in playing all of the above;VIDEO;

FLASHPLAY

Rental and sale of pre-recorded entertainment media, and video and computer games, all provided via physical establishments and via a global communication network;FLASH PLAY;

GAME CAGE

Rental of video games and computer games;

GAME CRAZY X

Providing a wide variety of information about films, video and computer games, music and other entertainment-related products and services via the internet; rental of audio-video recordings featuring films, video games, computer games, and other entertainment-related software, and associated electronic equipment; providing an online newsletter about video and computer gaming;Retail store services featuring audio-video recordings of films, video and computer games and associated electronic equipment and accessories, games, books, magazines, toys, foodstuffs, computer software and hardware, and related home entertainment products and equipment; retail store services featuring video and computer game trading; online ordering and online retail store services featuring video and computer games and computer software; advertising and promotional services for others in the nature of dissemination of advertisements and promotions via a global computer network;

GAMECRAZY X

Arranging for ticket reservations for movies, music and artistic performances, and other entertainment-related products and services, via physical retail establishments; providing on-line information about films, video and computer games and music; entertainment services, namely, providing on-line video, computer, and virtual reality games via electronic transmission and via the Internet; organizing community festivals featuring music and artistic performances; arranging for ticket reservations for movies, music and artistic performances, via electronic media and via the Internet; entertainment services, namely providing previews of movies via electronic media and via the Internet; rental of audio-video recordings featuring films, video games, computer games and other entertainment-related software and associated electronic equipment via the Internet;Printed periodicals featuring a wide variety of information about films, video and computer games, music and other entertainment-related products and services; printed periodicals featuring previews of movies, games, and other entertainment-related products and services;Providing on-line electronic bulletin boards and chat rooms for transmission of messages among computer users concerning films, games, music and the entertainment industry; broadcasting services which provide a wide variety of information about films, video and computer games, music and other entertainment-related products and services;GAME CRAZY X;

GIVE THE GIFT OF HOLLYWOOD VIDEO

Rental of audio and audio-video recordings, computer and video games, and associated electronic equipment; rental of pre-recorded audio-video cassettes and discs featuring films;Retail store services featuring audio and audio video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware; advertising and promotional services for others, namely, promoting the goods and services of others by preparing and placing advertisements on a Web site accessed via a global computer network;VIDEO;Rental of computer hardware and computer software;

HOLLYWOOD ACCESS PASS

Rental of audio and audio-video recordings, and video and computer games;

HOLLYWOOD ARCADE

Amusement center services, namely, providing video games and arcade games for others;ARCADE;

HOLLYWOOD DVD

Providing a wide variety of information about games and music via a global computer network; entertainment services, namely, providing online video, computer and virtual reality games via a global computer network; organizing festivals featuring music and artistic performances; arranging for ticket reservations for movies, music and artistic performances, provided via a global computer network; entertainment services, namely, providing online previews of movies on video cassette and video discs, via a global computer network; rental of audio and audio-video recordings, video games, computer games, pre-recorded audio-video cassettes and discs featuring films, and associated electronic equipment via a global computer network;Providing online electronic bulletin boards and chat rooms for transmission of messages among computer users concerning films, games, music, and the entertainment industry;retail store services featuring audio and audio-video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware provided via a global computer network;DVD;

HOLLYWOOD DVD

Providing a wide variety of information about films, via a global computer network; rental of audio-video recordings, video games, computer games, pre-recorded audio-video cassettes and discs featuring films, via physical establishments;Retail store services featuring audio-video recordings, video and computer games and associated accessories, games, foodstuffs, and related home entertainment products and equipment, all provided via physical establishments; advertising and promotional services for others in the nature of dissemination of advertisements and promotions via a global computer network;DVD;

HOLLYWOOD FILM LIBRARY

Rental of audio and audio-video recordings, computer and video games, and associated electronic equipment; rental of pre-recorded audio-video cassettes and discs featuring films;Retail store services featuring audio and audio video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware;FILM LIBRARY;

HOLLYWOOD HORROR MONTH

Rental of audio and audio-video recordings, computer and video games, and associated electronic equipment; rental of pre-recorded audio-video cassettes and discs featuring films;Retail store services featuring audio and audio video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware; advertising and promotional services for others, namely, promoting the goods and services of others by preparing and placing advertisements on a Web site accessed via a global computer network;Rental of computer hardware and computer software;

HOLLYWOOD ON DEMAND

Providing a wide variety of information about films, games and music, via a global computer network; entertainment services, namely, providing on-line video, computer, and virtual reality games via a global computer network; video-on-demand, and audio-on-demand listings, programming and scheduling information, provided via television and a global television network; organizing festivals featuring music and artistic performances; arranging for ticket reservations for movies, music and artistic performances, provided via a global computer network; entertainment service, namely, providing on-line previews of movies on video cassette and video disc, provided via a global computer network; rental of audio and audio-video recordings, computer and video games, and associated electronic equipment via a global computer network; rental of pre-recorded audio-video cassettes and discs featuring films via a global computer network;Video-on-demand transmission services; audio-on-demand transmission services; pay-per-view television transmission services; transmission of a variety of audio visual content; cable television transmission services; satellite television transmission services; providing on-line electronic bulletin boards and chat rooms for transmission of messages among computer users concerning films, games, music and the entertainment industry;Retail store services featuring audio and audio-video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware, all provided via a global computer network; advertising and promotional services for others in the nature of dissemination of advertisements and promotions via a global computer network;rental of computer software and computer hardware via a global computer network;

HOLLYWOOD VIDEO

rental of prerecorded video cassettes and discs featuring films; rental of video games, video game cartridges, and computer game software; and rental of electronic equipment for use in playing all of the above;VIDEO;

HOLLYWOOD VIDEO & GAMES

Rental of audio and audio-video recordings; rental of video games and associated electronic equipment; rental of pre-recorded audio video cassettes and discs featuring films and associated electronic equipment;Retail store services featuring audio and audio-video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games books, magazines, foodstuffs, clothing, toys, and computer software and hardware;VIDEO & GAMES;[ Rental of computer software and computer hardware ];

HOLLYWOOD VIDEO ACCESS PASS

Rental of audio and audio-video recordings, and video and computer games;Video;

HOLLYWOOD VIDEO CELEBRITY STATUS PLATINUM PROGRAM

Rental of audio and audio-video recordings, computer and video games, and associated electronic equipment; rental of pre-recorded audio-video cassettes and discs featuring films, computer software and computer hardware;HOLLYWOOD VIDEO CELEBRITY STATUS PLATINUM PROGRAM;Retail store services featuring audio and audio video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware; advertising and promotional services for others in the nature of dissemination of advertisements and promotions via a global computer network promoting the sales of prerecorded audio and audio video recordings and associated electronic equipment music and related home entertainment products and equipment video and computer games and associated electronic equipment and accessories games books magazines clothing toys and computer software and hardware through the administration of a customer incentive program;VIDEO and PLATINUM PROGRAM;

HOLLYWOODGAMES.COM

providing a wide variety of information about films, games, and music via a global computer network; entertainment services, namely, providing online video, computer and virtual reality games via a global computer network; organizing festivals featuring music and artistic performances; arranging for ticket reservations for movies, music and artistic performances, provided via a global computer network; entertainment services, namely, providing online previews of movies on video cassette and video disc, via a global computer network; rental of audio and audio-video recordings, video games, and associated electronic equipment via a global computer network; rental of pre-recorded audio-video cassettes and discs featuring films, all provided via a global computer network, rental of computer games;providing online electronic bulletin boards and chat rooms for transmission of messages among computer users concerning films, games, music and the entertainment industry;Retail store services featuring audio and audio-video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware, all provided via a global computer network; advertising and promotional services for others in the nature of dissemination of advertisements and promotions via a global computer network;rental of computer software and computer hardware via a global computer network;

HOLLYWOODVIDEO.COM

providing a wide variety of information about films and games via a global computer network;In the statement, Column 1, line 6, AUDIO AND should be deleted.;HOLLYWOOD VIDEO COMMUNICATIONS;Retail store services featuring [ audio and ] audio-video recordings, provided via a global computer network; advertising and promotional services for others in the nature of dissemination of advertisements and promotions via a global computer network;

INTERNET HOLLYWOOD

PROVIDING A WIDE VARIETY OF INFORMATION ABOUT FILMS, GAMES, MUSIC AND OTHER RELATED ENTERTAINMENT AND CULTURAL ACTIVITIES VIA A GLOBAL COMPUTER NETWORK; ENTERTAINMENT AND INTERACTIVE EDUCATIONAL SERVICES AND EDUCATIONAL SERVICES PROVIDED VIA SEMINARS AND VIDEOCONFERENCES, IN THE FIELD OF VIDEO, COMPUTER, AND VIRTUAL REALITY GAMES, PROVIDED VIA A GLOBAL COMPUTER NETWORK; ORGANIZING AND CONDUCTING MUSIC AND ARTISTIC PERFORMANCES AND FESTIVALS; TICKET RESERVATION SERVICES FOR MOVIES, MUSIC AND ARTISTIC PERFORMANCES, PROVIDED VIA A GLOBAL COMPUTER NETWORK; PREVIEWS OF FILMS OFFERED FOR SALE OR RENTAL ON VIDEO CASSETTE AND VIDEO DISC, PROVIDED VIA A GLOBAL COMPUTER NETWORK; RENTAL OF AUDIO AND AUDIO-VIDEO RECORDINGS, COMPUTER AND VIDEO GAMES, AND ASSOCIATED ELECTRONIC EQUIPMENT, ALL PROVIDED VIA A GLOBAL COMPUTER NETWORK; RENTAL OF PRE-RECORDED AUDIO-VIDEO CASSETTES AND DISCS FEATURING FILMS, COMPUTER SOFTWARE AND COMPUTER HARDWARE, ALL PROVIDED VIA A GLOBAL COMPUTER NETWORK;PROVIDING ON-LINE CHAT ROOMS FOR TRANSMISSION OF MESSAGES AMONG COMPUTER USERS AND EXPERTS REGARDING FILMS, GAMES, MUSIC, THE ENTERTAINMENT INDUSTRY, AND OTHER RELATED ENTERTAINMENT AND CULTURAL ACTIVITIES;RETAIL STORE SERVICES FEATURING AUDIO AND AUDIO VIDEO RECORDINGS AND ASSOCIATED ELECTRONIC EQUIPMENT, MUSIC AND RELATED HOME ENTERTAINMENT PRODUCTS AND EQUIPMENT, VIDEO AND COMPUTER GAMES AND ASSOCIATED ELECTRONIC EQUIPMENT, VIDEO AND COMPUTER GAMES AND ASSOCIATED ELECTRONIC EQUIPMENT AND ACCESSORIES, GAMES, BOOKS, MAGAZINES, FOODSTUFFS, CLOTHING, TOYS, AND COMPUTER SOFTWARE AND HARDWARE, ALL PROVIDED VIA A GLOBAL COMPUTER NETWORK; ADVERTISING AND PROMOTIONAL SERVICES FOR OTHERS IN THE NATURE OF PROMOTING THE GOODS AND SERVICES OF OTHERS BY PUBLISHING ADVERTISEMENTS ON A WEBSITE ACCESSED THROUGH A GLOBAL COMPUTER NETWORK;

INTERNETHOLLYWOOD.NET

PROVIDING ON-LINE CHAT ROOMS FOR TRANSMISSION OF MESSAGES AMONG COMPUTER USERS AND EXPERTS REGARDING FILMS, GAMES, MUSIC, THE ENTERTAINMENT INDUSTRY, AND OTHER RELATED ENTERTAINMENT AND CULTURAL ACTIVITIES;INTERNET HOLLYWOOD NETWORK;RETAIL STORE SERVICES FEATURING AUDIO AND VIDEO RECORDINGS AND ASSOCIATED ELECTRONIC EQUIPMENT, MUSIC AND RELATED HOME ENTERTAINMENT PRODUCTS AND EQUIPMENT, VIDEO AND COMPUTER GAMES AND ASSOCIATED ELECTRONIC EQUIPMENT AND ACCESSORIES, GAMES, BOOKS, MAGAZINES, FOODSTUFFS, CLOTHING, TOYS, AND COMPUTER SOFTWARE AND HARDWARE, ALL PROVIDED VIA A GLOBAL COMPUTER NETWORK; ADVERTISING AND PROMOTIONAL SERVICES FOR OTHERS IN THE NATURE OF PROMOTING THE GOODS AND SERVICES OF OTHERS BY PUBLISHING ADVERTISEMENTS ON A WEBSITE ACCESSED THROUGH A GLOBAL COMPUTER NETWORKS;PROVIDING A WIDE VARIETY OF INFORMATION ABOUT FILMS, GAMES, MUSIC AND OTHER RELATED ENTERTAINMENT AND CULTURAL ACTIVITIES VIA A GLOBAL COMPUTER NETWORK; ENTERTAINMENT AND INTERACTIVE EDUCATIONAL SERVICES AND EDUCATIONAL SERVICES PROVIDED VIA SEMINARS AND VIDEOCONFERENCES, IN THE FIELD OF VIDEO, COMPUTER, AND VIRTUAL REALITY GAMES, PROVIDED VIA A GLOBAL COMPUTER NETWORK; ORGANIZING AND CONDUCTING MUSIC AND ARTISTIC PERFORMANCES AND FESTIVALS; TICKET RESERVATION SERVICES FOR MOVIES, MUSIC AND ARTISTIC PERFORMANCES, PROVIDED VIA A GLOBAL COMPUTER NETWORK; PREVIEWS OF FILMS OFFERED FOR SALE OR RENTAL ON VIDEO CASSETTE AND VIDEO DISC, PROVIDED VIA A GLOBAL COMPUTER NETWORK; RENTAL OF AUDIO AND AUDIO-VIDEO RECORDINGS, COMPUTER AND VIDEO GAMES, AND ASSOCIATED ELECTRONIC EQUIPMENT, ALL PROVIDED VIA A GLOBAL COMPUTER NETWORK; RENTAL OF PRE-RECORDED AUDIO-VIDEO CASSETTES AND DISC FEATURING FILMS, COMPUTER SOFTWARE AND COMPUTER HARDWARE, ALL PROVIDED VIA A GLOBAL COMPUTER NETWORK;

MOVIE COMPASS

Rental of audio and audio-video recordings, computer and video games, and associated electronic equipment; rental of pre-recorded audio-video cassettes and discs featuring films;Retail store services featuring audio and audio video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware; advertising and promotional services for others, namely, promoting the goods and services of others by preparing and placing advertisements on a Web site accessed via a global computer network;Rental of computer hardware and computer software;

MOVIE MATCHES

On-line rental of movies and pre-recorded video tapes and discs featuring movies, musical video and disc recordings;On-line ordering and retail store services in the field of pre-recorded video tapes and discs featuring movies, musical video and disc recordings;MOVIE;

MOVIEMAP

MOVIE MAP;ON-LINE SERVICES IN THE NATURE OF A SEARCH ENGINE ENABLING USERS TO DISCOVER, IDENTIFY, SELECT AND PURCHASE MOVIES AND VIDEOS THROUGH A WORLD WIDE WEB SITE;

ONEWAYPLAY

Rental of pre-recorded entertainment media, and video and computer games, all provided via physical establishments and via a global communication network;ONE WAY PLAY;

POWERPLAY

Rental of pre-recorded entertainment media, and video and computer games, all provided via physical establishments and via a global communication network;POWER PLAY;

POWERPLAY

POWER PLAY;Retail store services featuring pre-recorded entertainment media and associated equipment and accessories, video and computer games and associated equipment and accessories, gift cards, music and related home entertainment equipment and accessories, games, printed publications, foodstuffs, clothing, toys, and computer software and hardware, all provided via physical establishments and via a global communication network; and retail store services featuring DVDs, video cassettes, and video and computer games;

REEL

computerized on-line ordering and retail services in the field of pre-recorded video tapes and discs featuring movies, musical video and disc recordings and other entertainment products; retail store services in the field of pre-recorded video tapes and discs featuring movies, musical video and disc recordings and other entertainment products;

REEL BUCKS

PROMOTING THE SALES OF PRE-RECORDED AUDIO AND AUDIO VIDEO RECORDINGS AND ASSOCIATED ELECTRONIC EQUIPMENT, MUSIC AND RELATED HOME ENTERTAINMENT PRODUCTS AND EQUIPMENT, VIDEO COMPUTER GAMES AND ASSOCIATED ELECTRONIC EQUIPMENT AND ACCESSORIES, GAMES, BOOKS, MAGAZINES, CLOTHING, TOYS, AND COMPUTER SOFTWARE AND HARDWARE, THROUGH THE ADMINISTRATION OF A CUSTOMER INCENTIVE AWARD PROGRAM;BUCKS;

REEL MAGAZINE

Disseminating news and information in the field of entertainment and the entertainment industry via a global computer network and distributed via electronic mail;Publications, namely, a periodical magazine in the field of entertainment and the entertainment industry;MAGAZINE;

REEL.COM

ON-LINE RENTAL OF PRE-RECORDED VIDEO TAPES AND DISCS FEATURING MOVIES, MUSICAL VIDEOS AND DISC RECORDINGS VIA A GLOBAL COMPUTER NETWORK;

REEL.COM

REEL COM;ON-LINE ORDERING AND RETAIL STORE SERVICES IN THE FIELD OF MOVIES AND PRE-RECORDED VIDEO TAPES AND DISCS FEATURING MOVIES, MUSICAL VIDEOS AND DISC RECORDINGS; VIDEO STORES;The stippling is for shading purposes only and does not indicate color.;

REELPICKS

REEL PICKS;IN-STORE AND ON-LINE ORDERING AND RETAIL SERVICES FEATURING AUDIO AND AUDIO VIDEO RECORDINGS AND ASSOCIATED ELECTRONIC EQUIPMENT, MUSIC AND RELATED HOME ENTERTAINMENT PRODUCTS AND EQUIPMENT, VIDEO AND COMPUTER GAMES AND ASSOCIATED ELECTRONIC EQUIPMENT AND ACCESSORIES, GAMES, BOOKS, MAGAZINES, TOYS, AND COMPUTER SOFTWARE AND HARDWARE;

STUDIO BACKLOT SALE

Rental of audio and audio-video recordings, computer and video games, and associated electronic equipment; rental of pre-recorded audio-video cassettes and discs featuring films;Retail store services featuring audio and audio video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware; advertising and promotional services for others, namely, promoting the goods and services of others by preparing and placing advertisements on a Web site accessed via a global computer network;SALE;Rental of computer hardware and computer software;

THE ANATOMY OF A MOVIE

computer services, namely, providing movie rating information via a global computer network;publications, namely, books, catalogs, brochures, newsletters, and magazines on the movie industry;MOVIE;

THE PLANET'S BIGGEST VIDEO STORE

on-line rental of pre-recorded video tapes and discs featuring movies, musical video and disc recordings and other entertainment products;THE PLANETS BIGGEST MOVIE STORE;on-line ordering and retail store services in the field of movies and pre-recorded video tapes and discs featuring movies, musical video and disc recordings and other entertainment products;BIGGEST VIDEO STORE;

VIDEO WATCH

rental of video cassettes, video cassette machines, and related equipment;VIDEO;

WANT ENTERTAINMENT? GO TO HOLLYWOOD!

rental of prerecorded video cassettes and discs featuring films; rental of video games, video game cartridges, and computer game software; and rental of electronic equipment for use in playing all of the above;

WELCOME TO HOLLYWOOD

RENTAL OF AUDIO AND AUDIO-VIDEO RECORDINGS; RENTAL OF COMPUTER AND VIDEO GAMES; RENTAL OF PRE-RECORDED AUDIO-VIDEO CASSETTES AND DISC FEATURING FILMS; RENTAL OF ELECTRONIC EQUIPMENT SPECIFICALLY USED WITH COMPUTER AND VIDEO GAMES AND WITH PRE-RECORDED AUDIO-VIDEO CASSETTES AND DISCS FEATURING FILMS;

WELCOME TO HOLLYWOOD

Retail store services featuring audio and audio-video recordings and associated electronic equipment, music and related home entertainment products and equipment, video and computer games and associated electronic equipment and accessories, games, books, magazines, foodstuffs, clothing, toys, and computer software and hardware;