JOE BRAND, INC.

BRAND POUR BIEN DESIRER JOE BRAND

The mark consists of a heraldic shield, composed of an oval with a decorative border incorporating the word BRAND in a banner forming the top of the oval and the words POUR BIEN DESIRER in a banner forming the bottom of the oval and figurative elements centered within the shield, and the words JOE BRAND outside and to the right of the shield in stylized script. Figurative elements within the shield are a helmet with crest above a shield that is half shaded, half unshaded and dotted with stars in which a lion rampant is centered.;The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.;Color is not claimed as a feature of the mark.;(Based on Use In Commerce) Retail store services featuring men's and women's clothing and accessories, shoes, handbags, fine and fashion jewelry, cosmetics, fragrances, gifts for the home, eyewear and watches, and seasonal gourmet foods and gifts;The English translation of POUR BIEN DISERER in the mark is TO BE WELL DESIRED.;BRAND;