John M. Floyd & Associates, Inc.

ADVANTAGE

Providing temporary use of non-downloadable cloud-based software for overdraft program management, overdraft program performance tracking and reporting, overdraft program analytics, overdraft program letter and email generation and call queues; Providing temporary use of on-line non-downloadable single sign-on software; User authentication services using single sign-on technology for online software applications;

CHECKING ACQUIRE

Market analysis, research, advisory, intelligence, consultation services in the field of financial institution products and research services; Marketing consulting, namely, development of marketing campaigns for others; Analysis of market research data and statistics; Business services, namely, preparation of mailing and emailing lists and electronic and printed materials for mailing and emailing for others; Creative marketing plan development services; Development of marketing strategies and concepts;

CHECKING ACQUIRED

Market analysis, research, advisory, intelligence, consultation services in the field of financial institution products and research services; Marketing consulting, namely, development of marketing campaigns for others; Analysis of market research data and statistics; Business services, namely, preparation of mailing and emailing lists and electronic and printed materials for mailing and emailing for others; Creative marketing plan development services; Development of marketing strategies and concepts;

CONTRACT OPTIMIZER

The mark was first used anywhere in a different form other than that sought to be registered at least as early as 08/25/2013;The mark was first used in commerce in a different form other than that sought to be registered at least as early as 08/25/2013;Negotiation of business contracts for others; Vendor management services for financial institutions;

FREEDOM ODP

Checking account overdraft privilege services; overdraft privilege management services; financial institution management; consultation in the field of deposit accounts; financial, economic, regulatory, earnings improvement and strategic planning consulting for financial institutions; overdraft privilege product design; integration of overdraft privilege products into data processing systems; overdraft privilege marketing program design and implementation; training for design and implementation, monitoring and reporting of overdraft privilege programs.;

FREEDOM OVERDRAFT PRIVILEGE

Checking account overdraft privilege services; overdraft privilege management services; financial institution management; consultation in the field of deposit accounts; financial, economic, regulatory, earnings improvement and strategic planning consulting for financial institutions; overdraft privilege product design; integration of overdraft privilege products into data processing systems; overdraft privilege marketing program design and implementation; training for design and implementation, monitoring and reporting of overdraft privilege programs.;OVERDRAFT PRIVILEGE;

JMFA ADVANTAGE

JOHN M FLOYD ASSOCIATES ADVANTAGE;Providing temporary use of non-downloadable cloud-based software for overdraft program management, overdraft program performance tracking and reporting, overdraft program analytics, overdraft program letter and email generation and call queues; Providing temporary use of on-line non-downloadable single sign-on software; User authentication services using single sign-on technology for online software applications;

JMFA CHECKING ACQUIRE

Market analysis, research, advisory, intelligence, consultation services in the field of financial institution products and research services; Marketing consulting, namely, development of marketing campaigns for others; Analysis of market research data and statistics; Business services, namely, preparation of mailing and emailing lists and electronic and printed materials for mailing and emailing for others; Creative marketing plan development services; Development of marketing strategies and concepts;

JMFA CONTRACT OPTIMIZER

JOHN M FLOYD ASSOCIATES CONTRACT OPTIMIZER;Negotiation of business contracts for others; Vendor management services for financial institutions;

JMFA FRAUDMANAGER

computer software for financial institution transactional risks analysis;JOHN M. FLOYD AND ASSOCIATES FRAUD MANAGER;FRAUD MANAGER;

JMFA NEXT GENERATION COURTESY PAY

JOHN M FLOYD AND ASSOCIATES NEXT GENERATION COURTESY PAY;Checking account services for banks and credit unions, namely, overdraft privilege consultation; financial consultation in the field of deposit accounts; financial consulting and planning for financial institutions;COURTESY PAY;

JMFA OVERDRAFT PRIVILEGE ELITE

Training in the field of design and implementation, monitoring and reporting of overdraft privilege programs;Checking account overdraft privilege services for banks, namely, managing checking accounts with overdraft privileges; financial consultation in the field of deposit accounts; financial consultation in the fields of economic planning, regulatory compliance, strategic planning, and earnings improvement for financial institutions; financial consultation, namely, developing overdraft privilege programs;JOHN M. FLOYD ASSOCIATES OVERDRAFT PRIVILEGE ELITE;Financial institution management, namely, business management services for financial institutions; business consulting, namely, economic, regulatory, earnings improvement and strategic planning consulting for financial institutions; business marketing consulting, namely, overdraft privilege marketing program design and implementation;OVERDRAFT PRIVILEGE;Computer consulting services relating to the integration of overdraft privilege products into data processing systems;

JMFA'S NEW CUSTOMER

business and advertising services, namely, direct mail programs for banks to market checking account services to consumers;NEW CUSTOMER;

JMFA'S NEW MEMBER

business and advertising services, namely, direct mail programs for credit unions to market share draft services to consumers;NEW MEMBER;

JOHN M. FLOYD & ASSOCIATES "NEW CUSTOMER" ACCOUNT ACQUISITION PROGRAM

The name(s), portrait(s), and/or signature(s) shown in the mark identifies John M. Floyd, whose consent(s) to register is submitted.;JOHN M FLOYD AND ASSOCIATES NEW CUSTOMER ACCOUNT ACQUISITION PROGRAM;business and advertising services, namely, direct mail programs for banks to market checking account services to consumers;ASSOCIATES NEW CUSTOMER ACCOUNT ACQUISITION PROGRAM;

JOHN M. FLOYD & ASSOCIATES "NEW MEMBER" ACCOUNT ACQUISITION PROGRAM

The name(s), portrait(s), and/or signature(s) shown in the mark identifies John M. Floyd, whose consent(s) to register is submitted.;business and advertising services, namely, direct mail programs for credit unions to market share draft services to consumers;ASSOCIATES NEW MEMBER ACCOUNT ACQUISITION PROGRAM;

JOHN M. FLOYD & ASSOCIATES OVERDRAFT PRIVILEGE

Training for design and implementation, monitoring and reporting of overdraft privilege programs;The name(s), portrait(s), and/or signature(s) shown in the mark identifies John M. Floyd, whose consent(s) to register is submitted.;Checking account overdraft privilege services for banks, namely providing services that allow banks to offer overdraft privileges to their customers; overdraft privilege management services for banks; financial consultation in the field of deposit accounts; financial, economic, regulatory, earnings improvement and strategic planning consulting for financial institutions; overdraft privilege product design;Financial institution management, namely business management services for financial institutions; business consulting, namely economic, reulatory, earnings improvement and stratgic planning consulting for financial institutions; business marketing consulting, namely, overdraft privilege marketing program design and implementation;ASSOCIATES OVERDRAFT PRIVILEGE;Computer consulting services, namely integration of overdraft privilege products into data processing systems;

OVERDRAFT FREEDOM

Training for design and implementation, monitoring and reporting of overdraft privilege programs;Checking account overdraft privilege services for banks, namely providing services that allow banks to offer overdraft privileges to their customers; overdraft privilege management services for banks; financial consultation in the filed of deposit accounts; financial, economic, regulatory, earnings improvement and strategic planning consulting for financial institutions; overdraft privilege product design;Financial institution management, namely business management services for financial institutions; business consulting, namely economic, regulatory, earnings improvement and strategic planning consulting for financial institutions; business marketing consulting, namely, overdraft privilege marketing program design and implementation;OVERDRAFT;Computer consulting services, namely, integration of overdraft privilege products into data processing systems;

OVERDRAFT PRIVILEGE PLUS

Checking account overdraft privilege services for banks and credit unions, namely, managing checking accounts with overdraft privileges;OVERDRAFT PRIVILEGE;

OVERDRAFT TRUST

Training services in the use and operation of designing, implementing and reporting of overdraft privilege programs;Checking account overdraft privilege services for financial institutions, namely providing services that allow financial institutions to offer overdraft privileges to their customers; financial services, namely, managing checking accounts with overdraft privileges; financial consultation in the field of deposit accounts and earnings improvement; financial management;Business management services for financial institutions, business consulting, namely economic and strategic planning consulting for financial institutions; business marketing consulting, namely conducting marketing studies for designing and implementing overdraft privilege programs;OVERDRAFT;Computer consulting services in the field of design and implementation of software systems that generate overdraft privilege products for financial institutions;

PRIVILEGE MANAGER MRM

Computer software for use in providing management reports, custom reports and account holder communications for financial institutions in connection with the supervision of overdrawn accounts and customer relations;MRM;