Joshua Law

FLOOD MARKETING

The mark consists of The overall form of the logo is a rectangle, positioned horizontally with the name split into two lines of equal length. A modern, sans serif title font is paired with a smaller, serif font below. The word FLOOD is presented in an all-caps, deep navy color with heavy strokes and top-aligned letters. The bottoms of the letters have been cut away by a solid, lime green divider line, snaking its way along the bottom of the word in a rolling fashion to give the illusion of waves. Below the green line of waves is the word MARKETING, set in an all-caps, serif typeface and smaller font size with extended kerning to match the length of the word FLOOD above it. The word MARKETING is approximately one third the height of FLOOD. The T has been replaced with an anchor shape in an image-as-type application and it appears in a baby blue color. When viewed all together, the elements that make up the Flood Marketing logo create a neatly stacked, rectangular shape.;The color(s) dark navy blue, lime green and baby blue is/are claimed as a feature of the mark.;Marketing services;