Kelley Blue Book Co., Inc.

BLUE BOOK

[ Computer programs recorded on diskettes and CDs for providing new and used car pricing information; computer programs used for vehicular inventory management; ] electronic publications, namely, newsletters and reports featuring information on new and used cars, [ mobile homes, ] motorcycles, [ motor homes and travel trailers recorded on computer media ] ; mouse pads;Price guide booklets for vehicles, printed window stickers used in selling vehicles; blank printed forms; [ paper napkins; pens; ] posters; [ greeting cards; instruction manuals for software used for car pricing and vehicular inventory management ];Color is not claimed as a feature of the mark.;Computerized on-line websites and databases featuring information relating to buying and selling vehicles including, but not limited to, new and used cars, [mobile homes, ] motorcycles, personal watercraft, snowmobiles [, and recreational vehicles ] offered over the computer global network; providing information about automobiles for sale by means of the Internet; conducting surveys and providing analysis regarding vehicles and customer preferences; facilitating the exchange of needed vehicle, dealer and purchaser information via the Internet;

DIRECT SHARE

Advertising services;SHARE;

KARPOWER ONLINE

online publications, namely, online forms and appraisal reports in the field of vehicle pricing;CAR POWER ONLINE;ONLINE;[ computer consulting services; ] providing online non-downloadable computer programs for calculating vehicle values and online instructional manuals for use therewith in the field of vehicle pricing;

KBB

Computer programs for providing new and used car pricing information; computer programs used for vehicular inventory management; electronic publications, namely, newsletters and reports featuring information on new and used cars, mobile homes, motorcycles, motor homes and travel trailers recorded on computer media;KELLEY BLUE BOOK; KELLY BLUE BOOK;

KBB

KELLEY BLUE BOOK; KELLY BLUE BOOK;Computerized on-line websites and databases featuring information relating to buying and selling vehicles including, but not limited to, new and used cars, mobile homes, motorcycles, personal watercraft, snowmobiles, and recreational vehicles offered over the computer global network; providing information about automobiles for sale by means of the Internet; conducting surveys and providing analysis regarding vehicles and customer preferences; facilitating the exchange of needed vehicle, dealer and purchaser information via the Internet;

KBB.COM

Computer application software for mobile phones, portable media players, handheld computers, namely, software featuring information in the fields of vehicle pricing and vehicular inventory management, information on vehicles to help guide consumers in their purchase of a new or used vehicle, information about vehicles for sale, rankings, ratings, and reviews in the field of vehicles; Computer application software for mobile phones, portable media players, handheld computers, namely, software to assist customers in locating automotive dealers and to match consumer requests for vehicle pricing and information to automotive dealers;KELLEY BLUE BOOK;

KELLEY BLUE BOOK

Computer application software for mobile phones, portable media players, handheld computers, namely, software featuring information in the fields of vehicle pricing [ and vehicular inventory management ], information on vehicles to help guide consumers in their purchase of a new or used vehicle, information about vehicles for sale, rankings, ratings, and reviews in the field of vehicles; Computer application software for mobile phones, portable media players, handheld computers, namely, software to assist customers in locating automotive dealers and to match consumer requests for vehicle pricing and information to automotive dealers;as to BLUE BOOK;

KELLEY BLUE BOOK

KELLY BLUE BOOK;Vehicle valuation services; providing computerized on-line website and databases featuring information about vehicle financing and insurance; providing information on vehicles for sale via the Internet, mobile networks and other electronic communications networks, namely, vehicle valuation quotations and financial information concerning value-based offers of used vehicles to owners who seek to sell and trade in their vehicles;as to BLUE BOOK;Infomediary services, namely, providing buyers with information about sellers, goods, and/or services in order to facilitate transactions between buyers and sellers; advertising, promotion, and marketing services for motor vehicle dealers; providing computerized on-line website and databases featuring business and consumer information about vehicles for sale, vehicle rankings, ratings, and reviews, and information about vehicle cost, rebates, and incentives; marketing, promotion, and advertising services for vehicle dealerships; providing an online directory information service featuring information regarding vehicles in the nature of classified and display advertisements; providing web-based online portal featuring commercial information for vehicle dealers and financers relating to vehicle specifications and pricing information; providing product information on vehicle specifications and pricing to consumers and vehicle dealers via the internet; providing lead generation activities and services; providing vehicle sales leads for businesses in the motor vehicle industry; inventory control; inventory management; business research and data analysis services in the field of vehicle sales; providing a website featuring ratings, reviews, and recommendations on vehicle dealerships to others for commercial purposes; computerized on-line website for connecting buyers with sellers in the field of motor vehicles;Providing on-line non-downloadable software for vehicular inventory management; providing on-line non-downloadable software for use in lead generation for vehicle dealers; providing on-line website featuring technology that enables users to locate motor vehicle dealers and match consumer requests for vehicle pricing and information to motor vehicle dealers; product research in the motor vehicle field; providing on-line non-downloadable software for use in vehicle valuation; providing online website featuring technology that enables motor vehicle dealers to obtain information regarding prospective customers;

KELLEY BLUE BOOK OFFICIAL GUIDE

The mark consists of a ribbon on which is affixed a seal with the words KELLEY BLUE BOOK OFFICIAL GUIDE.;[ Computer programs recorded on diskettes for providing new and used car pricing information; and ]computer programs used for vehicular inventory management;The drawing is amended to appear as follows: PUBLISH NEW CUT;In the Statement, line 1, KELLEY BLUE BOOK COMPANY INCORPORATED should be deleted, and, KELLEY BLUE BOOK CO., INC. should be inserted, and, In the Statement, after line 19, The mark consists of a ribbon on which is affixed a seal with the words KELLEY BLUE BOOK OFFICIAL GUIDE. is inserted, and, the drawing is amended to appear as follows: PUBLISH NEW CUT;Price guide booklets [, service contract forms and warranty information forms ] for new and used cars, [ mobile homes, ] motorcycles, [ motor homes ] and travel trailers;[ Warranty programs for new and used car dealers and their customers for repair and replacement reimbursement obligations of dealers in the event of mechanical breakdown of motor vehicle components ];as to BLUE BOOK;Computerized on-line websites and databases information relating to buying, selling, [ and servicing ] vehicles including, but not limited to, new and used cars, [ mobile homes, ] motorcycles, personal watercraft, snowmobiles, [ and recreational vehicles ] offered over the computer global network;OFFICIAL GUIDE;