LA TAPATIA TORTILLERIA, INC.

BERRYTILLA

Food wraps;BERRY TILLA;

CALIFORNIA WRAPS LA TAPATIA

flat bread;The lining shown in the drawing is a feature of the mark and is not intended to indicate color.;

CASERA LITES

Corn-based snack foods;CASERA LIGHTS;The English translation of CASERA in the mark is home.;

CASERA THINS

Corn-based snack foods;The English translation of CASERA in the mark is home.;

EARLY CALIFORNIA

TORTILLA AND TORTILLA CHIPS;

EL CABALLERO

corn and flour tortillas, corn tostadas;The English translation of the mark is THE GENTLEMAN.;

EVERYTHING DELICIOUS GROWS UNDER THE GOLDEN SUN

tortilla chips;

EVERYTHING DELICIOUS GROWS UNDER THE GOLDEN SUN

tortillas;

GOLDEN SUN

Tortillas and tortilla chips;

GOLDEN SUN

tortillas, tortilla chips;

GOLDEN SUN

corn and flour tortillas; tortilla chips;The mark consists of a design of a partial sunrise featuring lines radiating from a central point. Below the sunrise design is the stylized wording GOLDEN SUN.;Color is not claimed as a feature of the mark.;

GOLDEN SUN

tortilla chips;The mark consists of the stylized words golden sun on a dark circular background having a partial circular border.;Color is not claimed as a feature of the mark.;

GOLDEN SUN

Flour tortillas; food wraps made of flour;The mark consists of the stylized words golden sun on a dark circular background having a partial circular border.;Color is not claimed as a feature of the mark.;

HEALTHIER OPTIONS

tortilla chips;

HEALTHIER OPTIONS

tortillas;

LA TAPATIA

tortillas, tortilla chips, taco shells, tostada shells, Mexican pastry [ , and salsa ];Statement(s): Column 2, Registration limited to the entire United States except the states of Arizona and Utah; and the counties of Clark, Nye, Lincoln, and Esmeralda in the State of Nevada; and that part of the State of California: (a) north of a line generally described as beginning at the California/Nevada state line and running due west from the Nevada border to the intersection of State Highway 99 and Monte Vista Avenue, then in a generally southwest direction in a straight line to the intersection of Interstate Highway 5 and Fink Road, then in a generally southeast direction along Interstate Highway 5, then due west through the intersection of County Road G13 and State Highway 25 to the Pacific Ocean; and the City of Turlock, California, as is now and hereafter legally bounded; and (b) the area within the State of California, south and east of a straight line commencing in the geographical center of Stateline, Nevada and extending in a westerly direction toward the geographical center of Buellton, California until it reaches the eastern boarder of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean pursuant to Concurrent Use proceedings 94002108, 94002111, 94002157, and 94002121. Concurrent Use with Serial No. 76515435 and 76515436 (Gruma Corporation) and Bimbo Bakeries, USA. Is inserted.;Registration limited to the area comprising the entire United States, except for the States of Arizona and Utah; the area within the State of California, south and east of a straight line commencing in the geographical center of Stateline, Nevada and extending in a westerly direction toward the geographical center of Buellton, California until it reaches the eastern border of Santa Barbara County, California, and then extending in a southerly direction along eastern border of Santa Barbara County, California until it reaches the Pacific Ocean; and the counties of Clark, Nye, Lincoln and Esmeralda in the State of Nevada. Concurrent Use proceeding No. 1069 with application Serial Nos. 74/129795; 74/129796; 74/129797; and 74/502436.;Registration limited to the entire United States except the states of Arizona and Utah; and the counties of Clark, Nye, Lincoln, and Esmeralda in the State of Nevada; and that part of the State of California: (a) north of a line generally described as beginning at the California/Nevada state line and running due west from the Nevada border to the intersection of State Highway 99 and Monte Vista Avenue, then in a generally southwest direction in a straight line to the intersection of Interstate Highway 5 and Fink Road, then in a generally southeast direction along Interstate Highway 5, then due west through the intersection of County Road G13 and State Highway 25 to the Pacific Ocean; and the City of Turlock, California, as is now and hereafter legally bounded; and (b) the area within the State of California, south and east of a straight line commencing in the geographical center of Stateline, Nevada and extending in a westerly direction toward the geographical center of Buellton, California until it reaches the eastern boarder of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean pursuant to Concurrent Use proceedings 94002108, 94002111, 94002157, and 94002121. Concurrent Use with Serial No. 76515435 and 76515436 (Gruma Corporation) and Bimbo Bakeries, USA.;The English translation of LA TAPATIA is a woman from Jalisco, Mexico.;

LA TAPATIA

Tortillas and tortilla chips;

LA TAPATIA

Mexican food products, namely, masa in the nature of tortilla dough and tamale dough [, and wraps];[Mexican food products, namely, pork rinds and chicharrones];Registration limited to the entire United States except the states of Arizona and Utah; and the counties of Clark, Nye, Lincoln, and Esmeralda in the State of Nevada; and that part of the State of California: (a) north of a line generally described as beginning at the California/Nevada state line and running due west from the Nevada border to the intersection of State Highway 99 and Monte Vista Avenue, then in a generally southwest direction in a straight line to the intersection of Interstate Highway 5 and Fink Road, then in a generally southeast direction along Interstate Highway 5, then due west through the intersection of County Road G13 and State Highway 25 to the Pacific Ocean; and the City of Turlock, California, as is now and hereafter legally bounded; and (b) the area within the State of California, south and east of a straight line commencing in the geographical center of Stateline, Nevada and extending in a westerly direction toward the geographical center of Buellton, California until it reaches the eastern boarder of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean pursuant to Concurrent Use proceedings 94002108, 94002111, 94002157, and 94002121. Concurrent Use with Serial No. 76515435 and 76515436 (Gruma Corporation) and Bimbo Bakeries, USA.;The term Tapatia is sometimes used to refer to people from Jalisco, Mexico. Use of the feminine la in the phrase La Tapatia may be used to refer to a female (woman) from Jalisco, Mexico.;

LA TAPATIA

Mexican food products, namely, tortilla chips;Registration limited to the area comprising the states of Arizona and Utah; and the counties of Clark, Nye, Lincoln, and Esmeralda in the state of Nevada; and the area within the state of California, south and east of a straight line commencing in the geographical center of Buellton, California until it reaches the eastern border of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean; and that party of the state of California north of a line generally described as beginning at the California/Nevada state line and running due west from the Nevada border to the intersection of State Highway 99 and Monte Vista Avenue, then in a generally southwest direction in a straight line to the intersection of Interstate Highway 5, then due west through the intersection of county Road G13 and State Highway 25 to the Pacific Ocean pursuant to Concurrent Use Proceeding No. 94002157. Concurrent Use with Registration No. 3645249 and 3645250 (Gruma Corporation).;The English translation of LA TAPATIA in the mark is A WOMAN FROM JALISCO, MEXICO.;

LA TAPATIA ES LA TORTILLA

tortillas;The English translation of the words Es la tortilla in the mark is Is the tortilla.;

LA TAPATIA TORTILLAS GORDITAS FLOUR

tortillas and tortilla chips;Statement(s): Column 2, Registration limited to the entire United States except the states of Arizona and Utah; and the counties of Clark, Nye, Lincoln, and Esmeralda in the State of Nevada; and that part of the State of California: (a) north of a line generally described as beginning at the California/Nevada state line and running due west from the Nevada border to the intersection of State Highway 99 and Monte Vista Avenue, then in a generally southwest direction in a straight line to the intersection of Interstate Highway 5 and Fink Road, then in a generally southeast direction along Interstate Highway 5, then due west through the intersection of County Road G13 and State Highway 25 to the Pacific Ocean; and the City of Turlock, California, as is now and hereafter legally bounded; and (b) the area within the State of California, south and east of a straight line commencing in the geographical center of Stateline, Nevada and extending in a westerly direction toward the geographical center of Buellton, California until it reaches the eastern boarder of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean pursuant to Concurrent Use proceedings 94002108, 94002111, 94002157, and 94002121. Concurrent Use with Serial No. 76515435 and 76515436 (Gruma Corporation) and Bimbo Bakeries, USA. Is inserted.;Registration limited to the area comprising the entire United States, except for the State of Arizona and Utah; the area within the State of California, south and east of a straight line commencing in the geographical center of Buellton, California until it reaches the eastern border of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean; and the counties of Clark, Nye, Lincoln and Esmeralda in the State of Nevada. Concurrent use proceeding No. 1069 with application Serial Nos. 74/129795; 74/129796; 74/129797; and 74/502436.;Registration limited to the entire United States except the states of Arizona and Utah; and the counties of Clark, Nye, Lincoln, and Esmeralda in the State of Nevada; and that part of the State of California: (a) north of a line generally described as beginning at the California/Nevada state line and running due west from the Nevada border to the intersection of State Highway 99 and Monte Vista Avenue, then in a generally southwest direction in a straight line to the intersection of Interstate Highway 5 and Fink Road, then in a generally southeast direction along Interstate Highway 5, then due west through the intersection of County Road G13 and State Highway 25 to the Pacific Ocean; and the City of Turlock, California, as is now and hereafter legally bounded; and (b) the area within the State of California, south and east of a straight line commencing in the geographical center of Stateline, Nevada and extending in a westerly direction toward the geographical center of Buellton, California until it reaches the eastern boarder of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean pursuant to Concurrent Use proceedings 94002108, 94002111, 94002157, and 94002121. Concurrent Use with Serial No. 76515435 and 76515436 (Gruma Corporation) and Bimbo Bakeries, USA.;FLOUR GORDITAS or TORTILLAS;The English translation of the word LA TAPATIA is a woman from Jalisco, Mexico.;

LA TAPATIA TORTILLERIA INC. SINCE 1944 KEEP REFRIGERATED FLOUR TORTILLAS PRICE

tortillas and tortilla chips;Registration limited to the area comprising the entire United States, except for the States of Arizona and Utah; the area within the State of California, south and east of a straight line commencing in the geographical center of Buellton, California until it reaches the eastern border of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean; and the counties of Clark, Nye, Lincoln and Esmeralda in the State of Nevada. Concurrent use proceeding No. 1069 with application Serial Nos. 74/129795; 74/129796; 74/129797; and 74/502436.;KEEP REFRIGERATED, FLOUR, SINCE 1944, TORTILLERIA INC., TORTILLAS and PRICE;The words LA TAPATIA mean a woman from Jalisco, Mexico. The word TORTILLERIA means a place where tortillas are made.;

LA TAPATIA TORTILLERIA INC. SINCE 1944 TORTILLAS ING: CORN, WATER & LIME KEEP REFRIGERATED CORN

tortillas and tortilla chips;Registration limited to the area comprising the entire United States, except for the States of Arizona and Utah; the area within the State of California, south and east of a straight line commencing in the geographical center of Stateline, Nevada and extending in a westerly direction toward the geographical center of Buellton, California until it reaches the eastern border of Santa Barbara County, California, and then extending in a southerly direction along the eastern border of Santa Barbara County, California until it reaches the Pacific Ocean; and the counties of Clark, Nye, Lincoln and Esmeralda in the State of Nevada. Concurrent Use Proceeding No. 1069 with application Serial Nos. 74/129795; 74/129796; 74/129797; and 74/502436.;KEEP REFRIGERATED, CORN, TORTILLERIA INC., TORTILLAS, ING; CORN, WATER & LIME, and SINCE 1944;The words LA TAPATIA mean a woman from Jalisco, Mexico. The word TORTILLERIA means a place where tortillas are made.;

OPCIONES MAS SALUDABLES

tortilla chips;The English translation of opciones mas saludables in the mark is more healthy options.;SALUDABLES;

OPCIONES MAS SALUDABLES

tortillas;The English translation of opciones mas saludables in the mark is more healthy options.;SALUDABLES;

PACO TACO

Tortillas and tortilla chips;

PACO TACO

Tortilla chips sold as packaged food goods and marketed to consumers through channels other than restaurants;

PACO Y SUS PAQUITOS

corn and flour tortillas, tortilla chips, tostadas;The English translation of PACO Y SUS PAQUITOS in the mark is Paco and his little ones.;

PITA GORDITA

thin bread product;

RO·DÉ·O

tortilla chips;RODEO;

RO·DÉ·O

corn and flour tortillas;RODEO;

RO·DÉ·O CASERO CHIPS

tortilla chips;RODEO CASERO CHIPS;

SOL DE ORO

tortillas and tortilla chips;IN THE STATEMENT, COLUMN 1, LINES 9 THROUGH 12 ARE DELETED. IN THE STATEMENT, COLUMN 2, LINES 1 THROUGH 3 ARE DELETED. IN THE STATEMENT, COLUMN 2, LINE 7 AND BLANCAS IS DELETED. IN THE STATEMENT, COLUMN 2, LINES 8 AND 9, AND WHITE, RESPECTIVELY IS DELETED, AND THE DRAWING IS AMENDED TO APPEAR AS FOLLOWS: PUBLISH NEW CUT;The woman depicted in the mark is not a living individual.;THE ENGLISH TRANSLATION OF THE WORDS SOL DE ORO IN THE MARK IS GOLDEN SUN.;

THE BLEND

Tortillas;

TORTILLA CHIPS FOR LIFE

Tortilla chips;TORTILLA CHIPS;

TORTILLAS FOR LIFE

tortillas; wraps; rotis;TORTILLAS;

TOSTADITAS

tortilla chips;The English translation of TOSTADITAS in the mark is toast.;

UNA BUENA COMIDA COMIENZA CON UNA BUENA TORTILLA

tortillas;The English translation of the words UNA BUENA COMIDA COMIENZA CON UNA BUENA TORTILLA in the mark is a good meal starts with a good tortilla.;