Macerich Northwestern Associates

BP BROADWAY PLAZA

DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; CONDUCTING MARKETING STUDIES AND PREPARING RESEARCH REPORTS; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM; PROVIDING INFORMATIONAL AND PROMOTIONAL SERVICES; DEVELOPMENT OF PROMOTIONAL SERVICE CAMPAIGNS; DEVELOPMENT OF TENANT MOTIVATION AND SALES PROMOTIONAL CAMPAIGNS; AWARD SERVICES, NAMELY SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND/OR COMMUNITY SERVICE; LEASING, OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS; COMMUNITY SERVICE ORIENTED PROJECTS; CHARITABLE FUND RAISING SERVICES; RENOVATION, DEVELOPMENT AND REDEVELOPMENT OF SHOPPING CENTERS AND MALLS; SURVEILLANCE SYSTEMS SERVICES; ELECTRONIC COMMERCE SERVICES RELATED TO THE SALE OF GOODS AND SERVICES;

BP BROADWAY PLAZA

LEASING OF SHOPPING MALL SPACE AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH;BROAD WAY PLAZA;as to BROADWAY;Color is not claimed as a feature of the mark.;SECTION 1(A) PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; [ PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, ] DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING TENANT MOTIVATION CAMPAIGNS; SHOPPERS' GUIDE INFORMATION SERVICES; PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS; [ CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; ] ON-LINE PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS, [ PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, ] DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES, DEVELOPING TENANT MOTIVATION CAMPAIGNS; ON-LINE SHOPPERS' GUIDE INFORMATION SERVICES; [ ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE; ] PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS ON-LINE; OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS FOR OTHERS;PLAZA;