MAGNITE, INC.

CHANGING ADVERTISING FOR GOOD

Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others;Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance;Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video;

EXPRESSLANE

EXPRESS LANE;Platform as a Service (PaaS) services featuring a software platform and Software as a Service (SaaS) services featuring software all for use in the provision of online and digital exchanges for buying and selling digital content and digital space for that content to be displayed on third party websites, audio and video players, and in other digital formats and platforms, and the management and monetization of such digital content;

FASTLANE

FAST LANE;Platform as a Service (PaaS) services featuring a software platform and Software as a Service (SaaS) services featuring software all for use in the provision of online and digital exchanges for buying and selling digital content and digital space for that content to be displayed on third party websites, audio and video players, and in other digital formats and platforms, and the management and monetization of such digital content;

M

The mark consists of a stylized capital letter M in which each leg of the letter is an elongated rectangle. The left two rectangles lean against each other and the right two rectangles lean against each other.;DOWNLOADABLE COMPUTER SOFTWARE FOR USE IN MARKETING AND ADVERTISING FOR THE PROVISION OF ONLINE AND DIGITAL AUCTION EXCHANGES FOR BUYING AND SELLING ADVERTISING AND ADVERTISING SPACE, THE DISSEMINATION OF ADVERTISING FOR OTHERS, AND MANAGING, TRANSFORMING, AND FILTERING DIGITAL ADVERTISING REQUESTS, NETWORK STREAMS AND USER TRAFFIC FOR USE IN THE FIELD OF DIGITAL ADVERTISING AND MEDIA SERVICES, THE SUPPORT, MONITORING, ANALYZING, REPORTING ON AND OPTIMIZING DIGITAL ADVERTISING MEDIA, AND OPTIMIZING DIGITAL CONTENT, FOR INTERNET, MOBILE, VIDEO, AUDIO, CONNECTED TV AND OTHER DIGITAL FORMATS, AND THE MANAGEMENT AND MONETIZATION OF DIGITAL ADVERTISING INVENTORY;MAGNITE;MARKETING AND ADVERTISING SERVICES; ANALYSIS OF BUSINESS DATA RELATING TO ADVERTISING PERFORMANCE; BUSINESS ADMINISTRATION AND CONSULTING SERVICES;DATA MINING; DATA WAREHOUSING; MOBILE MEDIA SERVICES IN THE NATURE OF ELECTRONIC STORAGE OF ENTERTAINMENT MEDIA CONTENT; APPLICATION SERVICE PROVIDER (ASP) SERVICES FEATURING SOFTWARE FOR USE IN THE FIELD OF MARKETING AND ADVERTISING FOR THE PROVISION OF ONLINE AND DIGITAL AUCTION EXCHANGES FOR BUYING AND SELLING ADVERTISING AND ADVERTISING SPACE, THE DISSEMINATION OF ADVERTISING FOR OTHERS, AND MANAGING, TRANSFORMING, AND FILTERING DIGITAL ADVERTISING REQUESTS, NETWORK STREAMS AND USER TRAFFIC FOR USE IN THE FIELD OF DIGITAL ADVERTISING AND MEDIA SERVICES, THE SUPPORT, MONITORING, ANALYZING, REPORTING ON AND OPTIMIZING DIGITAL ADVERTISING MEDIA, AND OPTIMIZING DIGITAL CONTENT, FOR INTERNET, MOBILE, VIDEO, AUDIO, CONNECTED TV AND OTHER DIGITAL FORMATS, AND THE MANAGEMENT AND MONETIZATION OF DIGITAL ADVERTISING INVENTORY; CLOUD SERVICES, namely, SOFTWARE CLOUD HOSTING PROVIDER SERVICES FOR USE IN THE FIELD OF MARKETING AND ADVERTISING FOR THE PROVISION OF ONLINE AND DIGITAL AUCTION EXCHANGES FOR BUYING AND SELLING ADVERTISING AND ADVERTISING SPACE, THE DISSEMINATION OF ADVERTISING FOR OTHERS, AND MANAGING, TRANSFORMING, AND FILTERING DIGITAL ADVERTISING REQUESTS, NETWORK STREAMS AND USER TRAFFIC FOR USE IN THE FIELD OF DIGITAL ADVERTISING AND MEDIA SERVICES, THE SUPPORT, MONITORING, ANALYZING, REPORTING ON AND OPTIMIZING DIGITAL ADVERTISING MEDIA, AND OPTIMIZING DIGITAL CONTENT, FOR INTERNET, MOBILE, VIDEO, AUDIO, CONNECTED TV AND OTHER DIGITAL FORMATS, AND THE MANAGEMENT AND MONETIZATION OF DIGITAL ADVERTISING INVENTORY; SOFTWARE AS A SERVICE (SaaS) SERVICES FEATURING SOFTWARE FOR USE IN THE FIELD OF MARKETING AND ADVERTISING FOR THE PROVISION OF ONLINE AND DIGITAL AUCTION EXCHANGES FOR BUYING AND SELLING ADVERTISING AND ADVERTISING SPACE, THE DISSEMINATION OF ADVERTISING FOR OTHERS, AND MANAGING, TRANSFORMING, AND FILTERING DIGITAL ADVERTISING REQUESTS, NETWORK STREAMS AND USER TRAFFIC FOR USE IN THE FIELD OF DIGITAL ADVERTISING AND MEDIA SERVICES, THE SUPPORT, MONITORING, ANALYZING, REPORTING ON AND OPTIMIZING DIGITAL ADVERTISING MEDIA, AND OPTIMIZING DIGITAL CONTENT, FOR INTERNET, MOBILE, VIDEO, AUDIO, CONNECTED TV AND OTHER DIGITAL FORMATS, AND THE MANAGEMENT AND MONETIZATION OF DIGITAL ADVERTISING INVENTORY; PLATFORM AS A SERVICE (PaaS) SERVICES FEATURING A SOFTWARE PLATFORM FOR USE IN THE FIELD OF MARKETING AND ADVERTISING FOR THE PROVISION OF ONLINE AND DIGITAL AUCTION EXCHANGES FOR BUYING AND SELLING ADVERTISING AND ADVERTISING SPACE, THE DISSEMINATION OF ADVERTISING FOR OTHERS, AND MANAGING, TRANSFORMING, AND FILTERING DIGITAL ADVERTISING REQUESTS, NETWORK STREAMS AND USER TRAFFIC FOR USE IN THE FIELD OF DIGITAL ADVERTISING AND MEDIA SERVICES, THE SUPPORT, MONITORING, ANALYZING, REPORTING ON AND OPTIMIZING DIGITAL ADVERTISING MEDIA, AND OPTIMIZING DIGITAL CONTENT, FOR INTERNET, MOBILE, VIDEO, AUDIO, CONNECTED TV AND OTHER DIGITAL FORMATS, AND THE MANAGEMENT AND MONETIZATION OF DIGITAL ADVERTISING INVENTORY; PROVIDING ONLINE, NON-DOWNLOADABLE SOFTWARE FOR USE IN THE FIELD OF MARKETING AND ADVERTISING FOR THE PROVISION OF ONLINE AND DIGITAL AUCTION EXCHANGES FOR BUYING AND SELLING ADVERTISING AND ADVERTISING SPACE, THE DISSEMINATION OF ADVERTISING FOR OTHERS, AND MANAGING, TRANSFORMING, AND FILTERING DIGITAL ADVERTISING REQUESTS, NETWORK STREAMS AND USER TRAFFIC FOR USE IN THE FIELD OF DIGITAL ADVERTISING AND MEDIA SERVICES, THE SUPPORT, MONITORING, ANALYZING, REPORTING ON AND OPTIMIZING DIGITAL ADVERTISING MEDIA, AND OPTIMIZING DIGITAL CONTENT, FOR INTERNET, MOBILE, VIDEO, AUDIO, CONNECTED TV AND OTHER DIGITAL FORMATS, AND THE MANAGEMENT AND MONETIZATION OF DIGITAL ADVERTISING INVENTORY;