MILLWARD BROWN UK LIMITED

ACTIVATION MATRIX

Printed matter, namely, books in the field of marketing, market research, advertising and brands; publications, namely, newsletters in the field of brands, media and communications; publications, namely, newsletters, books, sales flyers relating to marketing and market research; manuals in the field of brands, media and communications;Advertising services, namely, assessment and evaluation of consumer perceptions and reactions to advertisements, market research and analysis, namely, analysis of market research data and statistics; advertising, marketing and market research consultation, namely, collation of information, analysis, advisory services and consultancy relating to advertising, marketing, market research, market analysis and studies; providing business marketing information, namely, compilation of statistical models for the provision of information relating to market dynamics; analysis of market studies, namely, interpretation of market research data; market research, namely, interviewing for qualitative market research; market research, namely, interviewing target audience of advertising; market research, analysis and segmentation consultation; conducting market research surveys; market opinion polling studies; consultancy, advisory and information services relating to all the aforesaid services; advertising services, namely, creating corporate and brand identity for others; business research, namely, research relating to branding, brand valuation; business investigations, evaluations, expert appraisals, information and research, namely, research relating to evaluation of brands and brand equity; consulting services in the field of managing intellectual properties; business appraisals and evaluations in business matters, namely, research relating to valuation, appraisal and assessment of intellectual property;Intellectual property consultation, namely, research, analysis, advisory and consultancy services relating to the design, creation and evaluation of intellectual property;

ATP

advertising research services in the nature of monitoring advertising and evaluating its effectiveness for clients;

D&A

Printed matter, namely, books in the field of marketing, market research,advertising and brands; publications, namely, newsletters in the field of brands,media and communications; publications, namely, newsletters, books, sales flyers relating to marketing, market research, and the assessment and evaluation of advertising; manuals in the field of brands, media and communications;D AND A;Advertising services, namely, assessment and evaluation of consumer perceptions and reactions to advertisements, market research and analysis, namely, analysis of market research data and statistics; advertising, marketing and market research consultation, namely, collation of information, analysis, advisory services and consultancy relating to advertising, marketing, market research, market analysis and studies; providing business marketing information, namely, compilation of statistical models for the provision of information relating to market dynamics; analysis of market studies, namely, interpretation of market research data; market research, namely, interviewing for qualitative market research; market research, namely, interviewing target audience of advertising; market research, analysis and segmentation consultation; conducting market research surveys; market opinion polling studies; consultancy, advisory and information services relating to all the aforesaid services; advertising services, namely, creating corporate and brand identity for others; business research, namely, research relating to branding, brand valuation; business investigations, evaluations, expert appraisals, information and research, namely, research relating to evaluation of brands and brand equity; consulting services in the field of managing intellectual properties; business appraisals and evaluations in business matters, namely, research relating to valuation, appraisal and assessment of intellectual property;Intellectual property consultation, namely, research, analysis, advisory and consultancy services relating to the design, creation and evaluation of intellectual property;

FIREFLY

FIRE FLY;Marketing research services, namely, conducting qualitative marketing research directed to consumers and businesses;

FULFILLMENT INDEX

Printed matter, namely, books in the field of marketing, market research, advertising and brands; publications, namely, newsletters in the field of brands, media and communications; publications, namely, newsletters, books, sales flyers relating to marketing, market research, and the assessment and evaluation of advertising; manuals in the field of brands, media and communications;Advertising services, namely, assessment and evaluation of advertising; market research and analysis, namely, analysis of market research data and statistics; advertising, marketing and market research consultation, namely, collation of information, analysis, advisory services and consultancy relating to advertising, marketing, market research, market analysis and studies; providing business marketing information, namely, compilation of statistical models for the provision of information relating to market dynamics; analysis of market studies, namely, interpretation of market research data; market research, namely, interviewing for qualitative market research; market research, namely, interviewing target audience of advertising; market research, analysis and segmentation consultation; conducting market research surveys; market opinion polling studies; consultancy, advisory and information services relating to all the aforesaid services; advertising services, namely, creating corporate and brand identity for others; business research, namely, research relating to branding, brand valuation; business investigations, evaluations, expert appraisals, information and research, namely, research relating to evaluation of brands and brand equity; consulting services in the field of managing intellectual properties; business appraisals and evaluations in business matters, namely, research relating to valuation, appraisal and assessment of intellectual property;Intellectual property consultation, namely, research, analysis, advisory and consultancy services relating to the design, creation and evaluation of intellectual property;

M MILLWARD

Printed matter, publications and manuals, including books,reports, case studies, pamphlets, brochures, newsletters, journals and magazines relating to marketing, market research, and advertising pre-testing;Research relating to brand valuation; research relating to valuation;,appraisal and assessment of intellectual property;M MILL WARD;Advertising pre-testing; analysis of market research data and statistics; collation of information, analysis, advisory services and consultancy relating to advertising, marketing, market research,market analysis and studies; compilation of statistical models for the provision of information relating to market dynamics;interpretation of market research data; interviewing for qualitative market research; interviewing target audience of advertising;market research, analysis and segmentation; market surveys;opinion polling; consultancy, advisory and information services relating to all the aforesaid services; research, analysis, advisory and consultancy services relating to the design, creation,management and evaluation of intellectual property, brands, names and corporate identities; research relating to branding; research relating to evaluation of brands and brand equity;Consultancy service relating to intellectual property;

MB

The mark consists of the stylized letters MB.;marketing and advertising research services;The lining shown in the drawing is a featuring of the mark and not intended to indicate color.;