PACIFIC LIFE INSURANCE COMPANY

ACTIVE IMPACT CRITERIA

Insurance and financial services, namely, life insurance and annuity underwriting, insurance and financial services, namely, insurance and annuity administration, financial management and brokerage services for all types of insurance, annuities, reinsurance underwriting; insurance claims administration and processing; insurance consultation; mutual fund management services; mutual fund investment, advisory, distribution, analysis, planning, development, brokerage and administration services; mutual fund investment consultation services; investment of funds for others; investment consultation, management, brokerage, and advisory services; investment advice; financial investment in the fields of annuities, securities, derivatives, real estate, private placements, funding agreements, and venture capital; financial services, namely, consultation, analysis, planning, and management services in the fields of annuities and college saving plans; maintaining escrow accounts for investments; investment and administration of employee pension plans; fund investment consultation; capital investment consultation; real estate investment and management; and mortgage lending and mortgage loan servicing; investment management services; re-insurance services, namely, reinsurance underwriting; financial advice and consultancy services; insurance information and consultancy; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial information; financial advice; financial planning; financial management; social investing being the provision of investment strategies, consultation, research and advice which seeks to consider both financial return and social good to bring about a social change; social investing, namely, placing assets of others into investments that provide a societal or mission-related benefit in addition to a financial return; social investment advisory services; social investing being investment information, advisory, consultancy and research which has an expectation of both a social outcome and a financial return;

BLENDS PURPOSE AND PERFORMANCE

Insurance and financial services, namely, life insurance and annuity underwriting, insurance and financial services, namely, insurance and annuity administration, financial management and brokerage services for all types of insurance, annuities, reinsurance underwriting; insurance claims administration and processing; insurance consultation; mutual fund management services; mutual fund investment, advisory, distribution, analysis, planning, development, brokerage and administration services; mutual fund investment consultation services; investment of funds for others; investment consultation, management, brokerage, and advisory services; investment advice; financial investment in the fields of annuities, securities, derivatives, real estate, private placements, funding agreements, and venture capital; financial services, namely, consultation, analysis, planning, and management services in the fields of annuities and college saving plans; maintaining escrow accounts for investments; investment and administration of employee pension plans; fund investment consultation; capital investment consultation; real estate investment and management; and mortgage lending and mortgage loan servicing; investment management services; re-insurance services, namely, reinsurance underwriting; financial advice and consultancy services; insurance information and consultancy; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial information; financial advice; financial planning; financial management; social investing being the provision of investment strategies, consultation, research and advice which seeks to consider both financial return and social good to bring about a social change; social investing, namely, placing assets of others into investments that provide a societal or mission-related benefit in addition to a financial return; social investment advisory services; social investing being investment information, advisory, consultancy and research which has an expectation of both a social outcome and a financial return;

BUILT FOR INCOME

Financial investment in the field of fixed income; Financial management, namely, management of alternative investments; Financial products services, namely, financial investment brokerage services, corporate finance consultation in the field of asset sales, financial consulting and advisory services, distribution of securities, administration and management for pooled investment vehicles, private investment funds, and investment accounts; Financial services, namely, asset management services, investment management services, and investment advisory services; Financial services, namely, investment advice to individuals as well as to pension plans, retirement plans, trusts, endowments, foundations, corporations, government entities, insurance companies and other institutional investors; Financial services, namely, investment advisory and investment management services for pooled investment vehicles, private investment funds, and investment accounts; Fund investment, advisory services and sub-advisory services in the field of mutual funds and exchange traded funds; Fund management services, namely, management of mutual funds, exchange traded funds, hedge funds, private equity funds, and securitized asset funds; Investment consultation, management, brokerage, and advisory services in the fields of stocks, bonds, options, commodities, futures and other securities, derivatives, real estate, private placements, funding agreements, venture capital, private equity funds, hedge funds, private and public equity, debt investment services, and other financial instruments and products in the nature of open and closed end funds; Investment management; Investment management services; Investment of funds for others; Mutual fund investment consultation services; Mutual fund investment, advisory, sub-advisory, distribution, analysis, planning, development, brokerage and administration services; Providing investors with financial information;

C CADENCE

The mark consists of a stylized depiction of the letter C above the word CADENCE enclosed in a square with a contrasting border.;Financial services, namely, investment advice, investment management and investment of funds for others, not rendered in conjunction with banking services; investment sub-advisory service for others, not rendered in conjunction with banking services;Color is not claimed as a feature of the mark.;