PlaceIQ, Inc.

LANDMARK

Hosted software as a service for the collection, analysis, management, storage, and display of data regarding consumer activity and geographic locations; Hosted software as a service for providing marketing and advertising services, including digital media activation, optimization and planning, segmentation and profiles, targeting and attribution, measurement and reporting, predictive modeling, data analytics, and market research;

PIQL

Computer software for use in behavioral scoring, language interpretation, and data complication, and documentation used and sold therewith;

PLACE VISIT RATE

Market research; advertising and business management consultancy; preparing business reports electronically relating to the use of web sites; business and marketing research services, namely, collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of online and offline marketing campaigns; consultation services in the fields of facilitating media planning and buying; consultation services in the field of media analysis, namely, online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; customer relationship management; advertising and marketing consultation services, namely, consulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, web analytics and customer relationship management; consulting services in the fields of natural search marketing, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising and customer relationship management; computerized database management services; location analytics, namely, conducting marketing research using location data in conjunction with a wide array of other data; consumer location analytics, namely, analyzing consumer behaviors and preferences based on consumer location;Providing on-line non-downloadable software for hosting graphical user interfaces featuring user-defined information; technical support services for the aforementioned software, namely, troubleshooting of computer software problems; computer consulting services in the field of planning, design, development, maintenance and optimization of online websites for third parties featuring paid and natural search management, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, and web analytics; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of paid and natural search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, and web site analytics; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertising, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising, in the field of paid and natural search marketing, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising; software-as-a-service (SaaS) in the nature of hosting software for use by others that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior in the field of web analytics; computer consulting services provided to advertisers and agencies, namely, computer consultation in the fields of computer and website diagnostic services and web analytics;

PLACEIQ

Downloadable software application for providing marketing analytics to retail and consumer-based industries;PLACE IQ;Business services, namely, providing consulting and data evaluation in the field of marketing analytics to retail, consumer-based and other industries;

PVR

PLACE VISIT RATE;Market research; advertising and business management consultancy; preparing business reports electronically relating to the use of web sites; business and marketing research services, namely, collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of online and offline marketing campaigns; consultation services in the fields of facilitating media planning and buying; consultation services in the field of media analysis, namely, online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; customer relationship management; advertising and marketing consultation services, namely, consulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, web analytics and customer relationship management; consulting services in the fields of natural search marketing, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising and customer relationship management; computerized database management services; location analytics, namely, conducting marketing research using location data in conjunction with a wide array of other data; consumer location analytics, namely, analyzing consumer behaviors and preferences based on consumer location;Providing on-line non-downloadable software for hosting graphical user interfaces featuring user-defined information; technical support services for the aforementioned software, namely, troubleshooting of computer software problems; computer consulting services in the field of planning, design, development, maintenance and optimization of online websites for third parties featuring paid and natural search management, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, and web analytics; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of paid and natural search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, and web site analytics; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertising, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising, in the field of paid and natural search marketing, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising; software-as-a-service (SaaS) in the nature of hosting software for use by others that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior in the field of web analytics; computer consulting services provided to advertisers and agencies, namely, computer consultation in the fields of computer and website diagnostic services and web analytics;

RETAIL VISIT RATE

Market research; advertising and business management consultancy; preparing business reports electronically relating to the use of web sites; business and marketing research services, namely, collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of online and offline marketing campaigns; consultation services in the fields of facilitating media planning and buying; consultation services in the field of media analysis, namely, online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; customer relationship management; advertising and marketing consultation services, namely, consulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, web analytics and customer relationship management; consulting services in the fields of natural search marketing, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising and customer relationship management; computerized database management services; location analytics, namely, conducting marketing research using location data in conjunction with a wide array of other data; consumer location analytics, namely, analyzing consumer behaviors and preferences based on consumer location;Providing on-line non-downloadable software for hosting graphical user interfaces featuring user-defined information; technical support services for the aforementioned software, namely, troubleshooting of computer software problems; computer consulting services in the field of planning, design, development, maintenance and optimization of online websites for third parties featuring paid and natural search management, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, and web analytics; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of paid and natural search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, and web site analytics; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertising, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising, in the field of paid and natural search marketing, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising; software-as-a-service (SaaS) in the nature of hosting software for use by others that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior in the field of web analytics; computer consulting services provided to advertisers and agencies, namely, computer consultation in the fields of computer and website diagnostic services and web analytics;

RVR

Market research; advertising and business management consultancy; preparing business reports electronically relating to the use of web sites; business and marketing research services, namely, collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of online and offline marketing campaigns; consultation services in the fields of facilitating media planning and buying; consultation services in the field of media analysis, namely, online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; customer relationship management; advertising and marketing consultation services, namely, consulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, web analytics and customer relationship management; consulting services in the fields of natural search marketing, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising and customer relationship management; computerized database management services; location analytics, namely, conducting marketing research using location data in conjunction with a wide array of other data; consumer location analytics, namely, analyzing consumer behaviors and preferences based on consumer location;Providing on-line non-downloadable software for hosting graphical user interfaces featuring user-defined information; technical support services for the aforementioned software, namely, troubleshooting of computer software problems; computer consulting services in the field of planning, design, development, maintenance and optimization of online websites for third parties featuring paid and natural search management, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, and web analytics; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of paid and natural search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, and web site analytics; software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertising, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising, in the field of paid and natural search marketing, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising; software-as-a-service (SaaS) in the nature of hosting software for use by others that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior in the field of web analytics; computer consulting services provided to advertisers and agencies, namely, computer consultation in the fields of computer and website diagnostic services and web analytics;

SMART MARKET AREA

Marketing and advertising services regarding consumer activity and geographic locations;MARKET IN ASSOCIATION WITH CLASS 035 AND SMART MARKET IN ASSOCIATION WITH CLASS 42;Software as a service (SAAS), namely, widgets and dashboards for the displaying of targeted advertisements locations;