POPSUGAR INC.

#POPBOOKS

Providing communication services over the Internet, namely, book club discussions conducted through the transmission of images, photographs and other digital data by means of telecommunications and wireless communication networks;HASHTAG POP BOOKS;

BELLASUGAR

Providing online journals, namely, blogs concerning beauty and skincare;Providing online electronic bulletin boards for transmission of messages among computer users concerning beauty and skincare;BELLA SUGAR;Providing advice and information over the internet in the fields of health and beauty and skincare;

BINGE BY POPSUGAR

downloadable software for use on computers and mobile devices with searchable database featuring information, reviews and user-generated comments about television shows and online audio/visual digital entertainment content, to allow users to discover, rate, and participate in online discussions with other users about television shows and online audio/visual digital entertainment content, and to create and share recommendations, comments and watch-lists about television shows and online audio/visual digital entertainment content;BINGE;computer services, namely, creating an online community for users to participate in discussions and engage in social networking; providing a website featuring a platform that enable users to discover, rate, and participate in online discussions with other users about television shows and online audio/visual digital entertainment content, and to create and share recommendations, comments and watch-lists about television shows and online audio/visual digital entertainment content;

BUZZSUGAR

providing online journals, namely, blogs concerning entertainment and popular culture;Providing online electronic bulletin boards for transmission of messages among computer users concerning entertainment and popular culture;BUZZ SUGAR;

CASASUGAR

Providing an interactive web blog in the fields of interior decorating, gardening, and home ownership;CASA SUGAR;Providing information and advice over the Internet in the field of interior decorating;

CELEBSTYLE

entertainment and educational services, namely, providing a website that displays various requests, reviews, recommendations, rankings, trackings, votes and entertainment information relating to products in the fields of pop culture, entertainment and lifestyle, all exclusively for non-business and non-commercial transactions and purposes;Providing online electronic bulletin boards for transmission of messages among computer users concerning fashion, popular culture, and health and beauty;CELEBRITY STYLE;shoppers' guide information; promoting the goods and services of others by providing hypertext links to the web sites of others; providing consumer information relating to products in the fields of pop culture, entertainment, and lifestyle;

CIRCLE OF MOMS

Providing a website featuring on-line non-downloadable software for creating and managing user-generated profiles, images, videos and information, searchable databases of images and information, allowing for multi-user personalization and arrangement of the images and information, and uploading and manipulating user-generated content;

CIRCLE OF MOMS

Providing on-line electronic bulletin boards for transmission of messages among users concerning pregnancy, parenting, products, babies and children;

FABSUGAR

On-line journals, namely, blogs featuring fashion, health and beauty, and shopping;Providing on-line electronic bulletin boards for transmission of messages among computer users concerning fashion, health and beauty, and shopping;FAB SUGAR;Providing advice and information over the Internet in the field of shopping;Providing advice and information over the Internet in the field of fashion;providing advice and information over the Internet in the fields of health and beauty;

FASHIONOLOGIE

on-line journals, namely, blogs featuring fashion, health and beauty, and shopping;providing online electronic bulletin boards for transmission of messages among computer users concerning fashion, health, beauty, and shopping;providing advice and information over the Internet in the field of shopping;providing advice and information over the Internet in the field of fashion;providing advice and information over the Internet in the fields of health and beauty;

FITSUGAR

providing advice and information over the Internet in the field of fitness; on-line journals, namely, blogs featuring information about health, beauty, and fitness;providing on-line electronic bulletin boards for transmission of messages among computer users concerning health, beauty, and fitness;FIT SUGAR;Providing advice and information over the Internet in the fields of health and beauty;

GEEKSUGAR

On-line journals, namely, blogs featuring technology, computers, mobile phones and personal digital assistants;Providing on-line electronic bulletin boards for transmission of messages among computer users concerning technology, computers, mobile phones and personal digital assistants; providing advice and information over the Internet in the fields of mobile phones and personal digital assistants;GEEK SUGAR;Providing advice and information over the Internet in the fields of technology, computers;

GIGGLESUGAR

Entertainment services, namely, providing a web site featuring jokes, anecdotes, and other humorous material; on-line journals, namely, blogs featuring jokes, anecdotes, and other humorous material;Providing on-line electronic bulletin boards for transmission of messages among computer users concerning jokes, anecdotes, and other humorous material;GIGGLE SUGAR;

GLOW

providing an online platform for users to publish and sell digital content in the fields of lifestyle, health, fitness, and wellness;

INSANELY ADDICTIVE

providing information over the Internet in the fields of entertainment and popular culture [; on-line journals, namely, blogs featuring entertainment and popular culture];

LETSGOSHOPPING.COM

LET US GO SHOPPING;Providing a web site which features advertisements for the goods and services of others on a global computer network; Providing consumer information in the field of shopping locally and via the internet;

LILSUGAR

Providing information and advice in the field parenting concerning education and entertainment of children, and exercise and fitness before and after pregnancy; providing an interactive web blog in the fields of pregnancy, parenting, babies, and early childhood development;LITTLE SUGAR;

LINKS IN A SNAP

computer software for publishing and sharing digital media and information via global computer and communication networks; computer software for creating indexes of information, indexes of web sites and indexes of other information resources;URL redirection services, namely, establishing computer connections from one network address to another by providing a uniform resource locator; providing multiple-user access to data stored electronically in central files for remote consultation, namely, information relating to hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network;computer network address information management services, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; providing databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network;LINKS;

ONSUGAR

providing use of on-line non-downloadable software for use in enabling internet publishing; electronic publishing services, namely, publication of text and graphic works of others via the internet;ON SUGAR;

OWN EVERY DAY

entertainment in the nature of providing informational and entertainment websites in the fields of pop culture, celebrity, fashion, fitness, beauty, lifestyle, shopping and entertainment; providing websites featuring blogs and non-downloadable publications in the nature of articles in the fields of pop culture, celebrity, fashion, fitness, beauty, lifestyle, shopping and entertainment; entertainment services, namely, providing online continuous programs about pop culture, celebrity, fashion, fitness, lifestyle and beauty, and shopping, accessible by audio, video and computer networks; multimedia entertainment services in the nature of recording and production services of multimedia entertainment content, video and film in the fields of pop culture, celebrity, fashion, fitness, beauty, lifestyle, shopping and entertainment; entertainment services, namely, production of video segments in the fields of pop culture, celebrity, fashion, beauty, fitness, lifestyle, shopping and entertainment via the internet and mobile devices;providing a web site featuring technology that enables internet users to create, bookmark, annotate and publicly share data; providing advice and information over the Internet in the fields of technology, computers, interior decorating, mobile phones and personal digital assistants; providing temporary use of non-downloadable software applications for the posting of classified ads; computer services, namely, creating an on-line community for registered and guest users to engage in social networking, exchange messages, participate in discussions, get feedback from their peers, form virtual communities, give and receive virtual gifts, invite friends, publish and share their own content and images, create customized pages featuring user-defined personal profiles, and upload, exchange and share photos, videos and digital or electronic images; providing customized on-line web pages featuring user-defined information; providing temporary use of non-downloadable software applications for photo sharing, video sharing, and transmission of photographic images; providing temporary use of non-downloadable communications software applications for connecting global computer network users in a virtual community and connecting global computer network users engaged in social networking; providing a website featuring on-line non-downloadable software for creating and managing user-generated profiles, images, videos and information, searchable databases of images and information, allowing for multi-user personalization and arrangement of the images and information, and uploading and manipulating user-generated content; creating and maintaining blogs for others;

PETSUGAR

On-line journals, namely, blogs featuring discussions about pets and animal care;Providing on-line electronic bulletin boards for transmission of messages among computer users concerning pets and animal care;PET SUGAR;Providing advice and information over the Internet in the fields of pets and animal care;

POPSTOCK

POP STOCK;stock photography services, namely, licensing photo images and collections of photo images to others;

POPSUGAR

Providing on-line electronic bulletin boards for transmission of messages among computer users concerning food, cooking, pets, animal care, technology, computers, mobile phones, personal digital assistants, health, beauty, fitness, pregnancy, parenting, products, babies, children and childhood development;POP SUGAR;

POPSUGAR

POP SUGAR;skin toner; makeup removers; non-medicated bath and body care products, namely, lotions, shower gels, scrubs, oils, mists, sprays, soaps, creams, powders, bath milks, splashes, foams, soaks, salts, fizzes, namely, bath bombs, bubble baths, perfumes, colognes, and toilet-waters; nail and cuticle care preparations; nail softeners; nail buffing preparations; nail cream; nail enamels; nail polish; nail polish removers; hair shampoos and conditioners; dry shampoo; hair spray; hair oils; hair mousses, non-medicated hair balms, hair care preparations; hair styling preparations; scented room oils and sprays; room fragrances;

POPSUGAR

handbags, pocketbooks, wallets, change purses, credit card holders, backpacks;POP SUGAR;jewelry; imitation jewelry;Clothing, namely, pants, jeans, leggings, shorts, dresses, jumpsuits, suits, rompers, jackets, coats, tops, shirts, blouses, tank-tops, sweatshirts, sweaters, bras, underwear, pajamas, robes, swimwear; footwear; scarves; belts and hats;

POPSUGAR ACTIVE

downloadable software applications for mobile devices, namely, software for accessing, managing, viewing, tracking and scheduling workout routines and exercise videos;POP SUGAR ACTIVE;

POPSUGAR CITY

POP SUGAR CITY;Color is not claimed as a feature of the mark.;Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; providing a searchable on-line advertising website and guide featuring the goods and services of others via email and the Internet; promoting the goods and services of others by providing a website featuring coupons, rebates, reviews, links to the retail websites of others, and discount information;

POPSUGAR TV

Entertainment services, namely, programs about fashion, health and beauty, and shopping, accessible by audio, video and computer networks; multimedia entertainment services in the nature of recording and production services in the fields of fashion, health and beauty, and shopping; entertainment services, namely, production of video segments in the fields of fashion, health and beauty, and shopping via the internet, mobile phones, personal digital assistants, and handheld computers;POP SUGAR TV;TV;

PSTEXTME

PS TEXT ME;Providing a website featuring technology that enables internet users to receive texts based on users' inputted personal preferences and social network;

SAVVYSUGAR

Providing information and advice over the Internet in the fields of investment, finance and money management;SAVVY SUGAR;

SHOPSENSE

SHOP SENSE;advertising services; promoting the goods and services of others by providing hypertext links and digital image links to the web sites of others; promoting the goods and services of others via a global computer network;

SUGAR

On-line journals, namely, blogs featuring interior decorating, gardening, and home ownership, technology, computers, mobile phones and personal digital assistants, fitness, fashion, skincare, health and beauty, pets, animal care, and shopping; Entertainment services, namely, programs about fashion, health and beauty, and shopping, accessible by audio, video and computer networks; multimedia entertainment services in the nature of recording and production services in the fields of fashion, health and beauty, and shopping; entertainment services, namely, production of video segments in the fields of fashion, health and beauty, and shopping via the internet, mobile phones, personal digital assistants, and handheld computers; entertainment and educational services, namely, providing a website that displays various requests, reviews, recommendations, rankings, trackings, votes and entertainment information relating to products in the fields of pop culture, entertainment and lifestyle, all exclusively for non-business and non-commercial transactions and purposes;Providing information and advice over the Internet in the fields of investment, finance and money management;Providing advice and information over the Internet in the field of fashion;Providing advice and information over the Internet in the field of health and beauty;

TRENDRANK

Computer application software for mobile devices, namely, software to allow users to track, filter, automate, manage, search, and interact with web-based content from a wide variety of social media platforms; Computer application software for mobile devices, namely, software for viewing, categorizing, searching, rating, sharing, and sorting web-based content based on popularity, relevance, and preference; Computer application software that allows users to interact with social networks, and track and view stories and photos shared by other users on the internet;TREND RANK;

TRÈSSUGAR

Providing information and advice over the internet in the fields of current events, entertainment, popular culture; providing an interactive web blog in the fields of current events, entertainment, popular culture, romance, dating, and sex;Providing information and advice over the internet in the fields of romance, dating, and sex;

YUMSUGAR

on-line journals, namely, blogs featuring food and cooking;Providing on-line electronic bulletin boards for transmission of messages among computer users concerning food and cooking;YUM SUGAR;Providing information and advice over the Internet in the fields of food and cooking;