PRINCIPLY, INC.

BACKER

The mark consists of the stylized term BACKER and a design of three overlaid, alternating rounded-edged squares, the center square with curved sides, all forming an overall circular shape.;Downloadable computer application software for mobile phones and tablets, namely, software for receiving investment advice, obtaining information relating to finance and education, opening and managing investment accounts, and sending and accepting monetary contributions from third parties;Investment advice; Investment advisory services; Financial information; Providing information in the field of savings accounts, investing, crowdfunding, and education funding; Accepting and administering monetary charitable contributions for education funding; Crowdfunding services in the nature of accepting and administering monetary contributions from a group of individuals;BACKER;Providing a website featuring on-line non-downloadable software that enables users to receive investment advice, obtain information relating to finance and education, open and manage investment accounts, and send and accept monetary contributions from third parties; Providing a social networking website which features technology that enables users to give charitable financial gifts to others;