R. L. POLK & CO.

BUYER'S CHOICE

computer hardware; computer software for market research and analysis, business applications, database management and database access; computer databases stored on digital media in the field of business, market research and analysis; computer databases comprising statistical compilations stored on digital media; computer databases comprising mailing lists stored on digital media;printed materials, namely, reports of statistical compilations and mailing lists;BUYERS CHOICE;market research and analysis services, namely, conducting, disseminating and evaluating consumer surveys for others, compiling marketing and consumer information into computerized databases, providing market research, market reports, analyses and other information useful for marketing; survey services, namely, conducting, disseminating and evaluating consumer surveys to the general public; providing information in the field of market research and analysis via a computer network;

CHOICEMAIL

computer services, namely, providing, creating and manipulating databases comprising consumer mailing lists used for marketing purposes and information regarding consumers who have requested that their mailing address be included or excluded from the mailing list; market research and analysis services and consultation related thereto; compiling computerized databases comprising marketing and consumer information; providing market research information, analyses and other information relating to marketing;

CHOICEMAIL

computer software containing databases comprising information on consumers who have requested that they be excluded from receiving direct mailings stored on digital media; computer programs used to compile, manipulate and access databases comprising information on consumers who have requested that they be excluded from receiving direct mailings;CHOICE MAIL;

CHRONOGRAPHICS

Market Research Services;

CITY DIRECTORY

printed matter;

COVERS

computer software and user manual sold as a unit designed to assist in registration and tracking commercial vehicles travelling through multiple jurisdictions;

DECISION POINT

computer program which provides information regarding retail site location and store network planning;

ECOVERS

ELECTRONIC COVERS;Application service provider (ASP) featuring web-based software and user manual designed to assist in the registration and tracking of commercial vehicles traveling through multiple jurisdictions;

ENVIRONMENTAL NUTRITION

periodic newsletter regarding diet, nutrition and health;NUTRITION;

EXCELERATOR

computer databases on computer readable media, magnetic disks, magnetic tapes, CD ROMs, containing information about customer loyalty in the fields of motor vehicles, consumer durable goods, retail store services, motor vehicle after market goods, financial services and healthcare services; computer software used for access to databases, database management, and statistical analysis concerning consumer loyalty in the fields of motor vehicles, consumer loyalty in the fields of motor vehicles, consumer durable goods, retail store services, motor vehicle after market goods, financial services and healthcare services;printed reports containing information about customer loyalty in the fields of motor vehicles, consumer durable goods, retail store services, motor vehicle after market goods, financial services and healthcare services;market research and analysis services; providing market research studies to motor vehicle manufacturers; and organizing and conducting customer loyalty research studies for others;

FOCAL POINTS

marketing research and analysis services; providing market research studies to motor vehicle manufacturers; researching and preparing customer loyalty studies for use by others;

INFOTYME

INFORMATION TIME;leasing access time to an on-line computer database, containing demographic information on residences and businesses in the United States; namely, names, addresses, and telephone numbers;

IRP FARE

computer software and user manual sold as a unit for calculating registration fees for commercial fleet vehicles travelling through multiple jurisdictions;

LEADMAKER

computer software and user manual sold as a unit for developing and creating customized lists which identify potential customers in a variety of fields;LEAD MAKER;

MATCHMAKER

providing access time to an on-line computer database of information containing distinctive characteristics of vehicle purchasers;

MULTIDIMENSIONAL INTELLIGENCE

computer education training services;computer hardware and software for use in business marketing, and associated user manuals provided therewith;books, directories, graphic artwork, printed data compilations, printed reports generated from computerized databases, and printed reports in the fields of business and marketing;market research, direct mail advertising, market analysis, data processing, computerized database management and compilation services, and providing statistical, demographic and marketing research information;printing services, namely, generating custom printed reports from computerized databases; printing and graphic art design;

MULTISOURCE

Training services pertaining to the use and operation of computer databases;Printed materials, namely, reports and data compilations pertaining to the fields of business and marketing;MULTI-SOURCE;Data processing; data compilation in the nature of business and consumer research; market analysis services and market research;Generating custom printed reports from computerized database;

NATIONAL VEHICLE POPULATION PROFILE

computer software and user manual sold as a unit which provides information regarding automobiles located in the United States and Canada;customized summary reports regarding automobiles located in the United States and Canada;VEHICLE POPULATION PROFILE;

NATIONAL VEHICLE POPULATION PROFILE

VEHICLE and PROFILE;providing access time to an on-line computer database of information regarding automobiles located in the United States and Canada;

NVPP

computer software and user manual sold as a unit, which provides information regarding automobiles located in the United States and Canada;marketing services; namely, providing customized summary reports regarding automobiles located in the United States and Canada;

NVPP

providing access time to an on-line computer database of information regarding automobiles located in the United States and Canada;

PC VINA

computer software and user manual sold as a unit for identifying and generating vehicle descriptions;PC;

PC VIS

computer software and user manual sold as a unit, for verifying vehicle identification numbers, generating vehicle descriptions, and assigning insurance rating symbols to vehicles;PC;

POLK

training services in the use and operation of specialized software, databases and computers;custom manufacture of novelty advertising articles; namely, calendars, product samples and other novelty advertising items;computer hardware; computer software and instructional program manuals sold as a unit for use in the field of business and market research preparation services;IN THE STATEMENT, COLUMN 1, LINE 1, MICHIGAN SHOULD BE DELETED, AND DELAWARE SHOULD BE INSERTED.;warehouse and shipping services;books, directories and reports of statistical compilations, mailing lists, computer databases and computer programs therefore and graphic art work;advertising services; namely, research and preparation of direct mail copy and promotional offerings, demographic and statistical market research surveys, market analysis services, data processing and database compilation services;printing and grahic art services;

POLK COMMERCIAL LOYALTY

business marketing and consulting services, namely, market research and analysis in the automotive industry; assisting commercial vehicle manufacturers, distributors and dealers to understand their customer base; data processing and database compilation services;COMMERCIAL LOYALTY;

POLK CROSS SELL

Printed matter in the nature of instructional and teaching manuals in the field of automotive demographic and statistical market research; printed directories of automotive demographic and statistical market research; printed reports of statistical compilations in the field of automotive demographic and statistical market research; printed reports of consulting activities, demographic information, mailing lists and charts in the field of automotive demographic and statistical market research; and graphic art work, namely, graphic art reproductions;Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating market research reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;CROSS SELL;

POLK DEALER LOYALTY EXCELERATOR

rinted matter in the nature of instructional and teaching manuals, directories, reports of statistical compilations, reports of consulting activities, demographic information, mailing lists, charts, and graphic art work;Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;

POLK GARAGE PREDICTOR

Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating market research reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;PREDICTOR;

POLK LEAD SCORING

Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating market research reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;LEAD SCORING;

POLK MANUFACTURER LOYALTY EXCELERATOR

rinted matter in the nature of instructional and teaching manuals, directories, reports of statistical compilations, reports of consulting activities, demographic information, mailing lists, charts, and graphic art work;Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;

POLK PURCHASE PREDICTOR

Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating market research reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;PURCHASE PREDICTOR;

POLK STATISTICS

FOR THE PURPOSE OF REGISTRATION NO CLAIMIS MADE TO THE EXCLUSIVE RIGHT TO USE THE MAPS OF THE WORLD OR THE WORD STATISTICS.;FURNISHING STATISTICS REGARDING MOTOR VEHICLE REGISTRATIONS IN THE VARIOUS STATES, SAID STATISTICS BEING COMPILED ON AN INDIVIDUAL BASIS TO MEET THE NEEDS OF VARIOUS CLIENTS;

POLK TOTAL MARKET PREDICTOR

Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating market research reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;TOTAL MARKET PREDICTOR;

POLK WORLD BANKING PROFILE

printed publication; namely, a reference book which provides financial information of banks located worldwide;WORLD BANKING PROFILE;

POLK'S VEHICLE LAUNCH PROGRAM

Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating market research reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;VEHICLE LAUNCH PROGRAM;

POLKCONNECT

POLK CONNECT;Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating market research reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;

POLKINSIGHT

POLK INSIGHT;Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services;

POLKINSIGHT

POLK INSIGHT;Computer programming, computer consulting services, in the field of analyzing automotive sales data and computer software design for others; application service provider (ASP) services featuring web-based software and user manuals for use in analyzing automotive sales data;

TELEPLAN

REMOTE ACCESS TELEPROCESSING COMPUTER PROGRAMS WHICH ENABLE SUBSCRIBERS TO ACCESS CERTAIN AUTOMOTIVE RELATED INFORMATION AND USER-MANUALS ALL SOLD AS A UNIT;TELEPLAN;

TELESTAT

education and training pertaining to the use and operation of computer software, computer databases and computers for use in the field of vehicle registration information;computer software for on-line database system in the field of vehicle registration information;books, printed directories and data compilations pertaining to vehicle registrations, computer databases and computer software;TELE-STAT;data compilation and processing and computer information storage and retrieval in the field of vehicle registration information;leasing access time to a computer database in the field of vehicle registration information featuring a capability to generate printed reports therefrom;

TIP

training services in the use and operation of specialized software, databases and computers;computer software for use in the field of on-line database system designed specifically for the trucking industry;books, directories and compilations of data pertaining to truck registrations, computer databases and computer programs therefor;[business and market research preparation services in the field of truck registration data by means of compiled computer data bases; and data processing and database compilation services in the field of truck registration data];[printing services in the field of data base compilation in the trucking industry];

TOMORROW'S BUSINESS

magazines, newspapers, newsletters and periodicals relating to topics of general interest to businesses;TOMORROWS BUSINESS;

TOTALIST PC

computer software in the field of marketing and consumer research that provides a compilation of consumer data and user manuals sold as unit;PC;

TRUCKING INDUSTRY PROFILE

training services in the use and operation of specialized software, databases and computers;computer software for use in the field of on-line database system designed specifically for the trucking industry;books, directories and compilations of data pertaining to truck registrations, computer databases and computer programs therefor;business and market research preparation services in the field of truck registration data by means of compiled computer databases; and data processing and database compilation services in the field of truck registration data;TRUCKING INDUSTRY;generating custom printed reports from computerized databases in the trucking field;

TRUCKING INDUSTRY PROFILE

computer software for accessing online data base system for use in the motor vehicle and commerical trade or industry, and manuals provided as a unit;books, directories and data compilations pertaining to computer data bases and computer programs relating to motor vehicle and commercial trailer registrations;direct mail advertising and marketing services in the field of motor vehicle and commercial trailer registration; business and market research services in the field of motor vehicle and commercial trailer registration data by means of computer data bases; and data processing and data base compilation services in the field of motor vehicle and commercial trailer registration data;TRUCKING INDUSTRY;generating custom printed reports from computerized data bases in the motor vehicle and commercial trailer field;

VINA

computer software and user manual sold as a unit for identifying and generating vehicle descriptions;

VINPLUS

computer software and user manual sold as a unit for providing detailed information describing a motor vehicle;

VIS

computer software and user manual, sold as a unit, for verifying vehicle identification numbers, generating vehicle descriptions, and assigning insurance rating symbols to vehicles;

VISRAP

computer software and user manual, sold as a unit, for use in identifying the type of restraint system found in a particular vehicle;