SERVICE MERCHANDISE COMPANY NO. 51, INC.

'TIS THE SEASON

section of retail department store featuring a full line of Christmas, items, including Christmas decorations, statues, nativity scenes, music boxes, tree ornaments, serving trays, dishes, glassware, and candles;

@ YOUR SERVICE

On-line retail store services featuring a wide variety of household goods;

AMERICA'S LEADING BRIDAL STORE

AMERICAS LEADING BRIDAL STORE;as to AMERICA'S LEADING;Retail store services and mail order catalog services in the field of jewelry;BRIDAL STORE;

AMERICA'S LEADING BRIDAL STORE SINCE 1959

as to AMERICA'S LEADING;retail store services and mail order catalog services in the field of jewelry;BRIDAL STORE and SINCE 1959;

AMERICA'S LEADING JEWELER

RETAIL STORE OR MAIL ORDER SERVICES IN THE FIELD OF JEWELRY;

AT YOUR SERVICE

retail store services and mail order catalog services;

BUSINESS TRENDS

section of retail department store featuring office products, including office furniture, brief cases, telephones, electronic organizers, communications equipment, calculators, hand-held calculator/schedulers, computers, and computer accessories;

CORNERSTONE'S

CONERSTONES;Retail store and catalog mail order services featuring general merchandise;

COUNTERTOPS TO TABLETOPS

section of retail department store featuring a full line of home products for use in the kitchen, including china, glassware, flatware, cookware, canisters, bread boxes, cuisine carts, spice racks, and food servers;COUNTER TOPS TO TABLE TOPS;

CUSTOMER CHOICE

retail store services, featuring the service of being able to special order jewelry, jewelry boxes, sunglasses, pens, watches, clocks, silver and crystal giftware, dinnerware, silverwere, glassware, kitchenware, cookware, cutlery, kitchen appliances, kitchen furniture, home health care and grooming products, vacuums, irons, storage systems, home security products, home furnishings, decorative accessories, lighting fixtures, ceiling fans, luggage and travel products, home office products, toys, games, novelty gifts, audio and video equipment, cameras, telescopes, binoculars, home fitness equipment, camping equipment, sporting goods, barbecues, patio furniture, outdoor childrens' playsets, childrens' furniture, strollers and pet accessories;

FINER THINGS

section of retail department store featuring a full line of silver and and crystal products, including silver tea sets, chafing dishes, serving trays, picture frames, hairbrushes, dishes, bowls, and candlesticks;

HEADLINE ELECTRONICS

retail store services and mail order catalog services in the field of electronics;

KIDESSENTIALS

KID ESSENTIALS;section of retail department store featuring a full line of products for infants, toddlers, and children, including strollers, cribs, play yards, and car seats;

LOOKING HEALTHY, STAYING HEALTHY

section of retail department store featuring a full line of personal care products for use in the home, including air and water filters, massage shower heads, portable massagers, blood pressure monitors, bathtub rails, bedside commodes, scales, dental hygiene products, and shavers;

ONE TRIP. DONE.

ONE TRIP DONE;retail department store services, catalog services and mail order catalog services featuring a wide variety of consumer goods;

OUTDOOR LIVING

OUT DOOR LIVING;section of retail department store featuring a full line of outdoor and patio products, including patio furniture, grills, electric and gas grills, outdoor benches, hammocks, shelves, decorative flags, pet shelters and kennels, pet beds, weather vanes, and house markers;

PROMOTABLES

retail department store services and mail order catalog services featuring a wide variety of consumer goods;

SERVICE MERCHANDISE

WITHOUT RELINQUISHING ANY COMMON LAW RIGHTS, APPLICANT DISCLAIMS EXCLUSIVE RIGHTS IN THE SEPARATE WORDS SERVICE AND MERCHANDISE APART FROM THE MARK AS SHOWN.;RETAIL DEPARTMENT STORE AND CATALOGUE MAIL ORDER SERVICES;

SERVICE MERCHANDISE FOR GIFTS WORTH REMEMBERING

as to SERVICE MERCHANDISE;retail department store services and mail order catalog services;MERCHANDISE;

SERVICE MERCHANDISE THE JEWELRY, GIFT AND HOME STORE WORTH REMEMBERING

as to SERVICE MERCHANDISE;retail department store and mail order catalog services;MERCHANDISE;

SERVICE REWARDS

retail store services and mail order catalog services featuring a frequent user card that offers redeemable incentive awards, namely, discounts and rebates to buyers;

SERVICE SELECT

as to SERVICE;Retail store and mail order catalog services featuring a wide variety of consumer goods;

SERVING WITH STYLE

section of retail department store featuring dinnerware, including china, dishes, plates, cups, saucers, glasses, and stemware;

THE TRAVEL GUIDE

section of retail department store featuring a full line of travel-related products, including luggage, garment bags, carts, trunks, sport bags, garment steamers, garment pressers, and travel games;

WHAT'S COOKING

WHATS COOKING;section of retail department store featuring a full line of kitchen products and appliances, including cookware, bakeware, cutlery, electric bread makers, toasters, electric knives, waffle irons, slow cookers, blenders, coffee makers, and microwave ovens;

WOW WATCH OUR WEBSITE

Retail store services featuring a wide variety of household goods via a global computer network;WEBSITE;