The Big Twelve Conference, Inc.

BIG 12 CHAMPIONS FOR LIFE

BIG TWELVE CHAMPIONS FOR LIFE;Indicating membership in an intercollegiate athletic conference;

BIG 12 CHAMPIONS FOR LIFE

BIG TWELVE CHAMPIONS FOR LIFE;Association services, namely, supporting and promoting the interests of colleges participating in intercollegiate athletic programs; promoting the standards of scholarship, sportsmanship and equity interests of colleges; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with college athletic competitions and contests; promoting athletic contests and competitions; Association services; namely, promoting the interests of colleges participating in various sports attractions;

BIG 12 CHANNEL

Production of television programs; ongoing television programs in the fields of athletic competitions and contests and scholarship, sportsmanship and collegiate activities; television news shows; entertainment services, namely, organizing, presenting, and coordinating athletic competitions and contests; online entertainment services, namely, providing news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication networks;Television broadcasting; broadcasting in the form of transmitting live or taped sporting and scholastic events and transmitting news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication networks;BIG TWELVE CHANNEL;Association services, namely, supporting and promoting the interests of colleges participating in intercollegiate athletic programs, and promoting the standards of scholarship, sportsmanship and equity interests of colleges; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with college athletic competitions and contests; promoting athletic contests and competitions;CHANNEL;

BIG 12 NOW

Entertainment services, namely, organizing, presenting, and coordinating athletic competitions and contests; online computer services, namely, providing news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication networks;Television broadcasting; broadcasting in the form of transmitting live or taped sporting and scholastic events and transmitting news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication networks; Streaming audiovisual and multimedia content to digital media streaming devices; video on demand transmission of audiovisual content; audio on demand transmission of audiovisual content; transmission of audio, video, and audiovisual content, data and information via the internet, communications networks, and wireless telecommunications networks; electronic transmission of sports content through global computer networks and wireless communication networks;BIG ONE TWO; TWELVE NOW;

BIG 12 NOW

BIG ONE TWO; TWELVE NOW;Association services, namely, supporting and promoting the interests of colleges participating in intercollegiate athletic programs; promoting the standards of scholarship, sportsmanship and equity interests of colleges; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with college athletic competitions and contests; promoting athletic contests and competitions;

BIG 14

Entertainment services, namely, organizing, presenting and coordinating athletic competitions and contests; providing news, scores and information regarding sporting events via the global computer network;Apparel, namely, t-shirts, jerseys, sweatshirts, shirts, caps, jackets, and wind resistant shirts, jackets and pants;BIG FOURTEEN;Association services, namely, supporting and promoting the interests of colleges participating in intercollegiate athletic programs and promoting the standards of scholarship, sportsmanship and equity interests of colleges; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with college athletic competitions and contests; and promoting athletic competitions and contests;

EVERY GAME MATTERS

Entertainment services, namely, presenting and organizing athletic competitions and contests; online computer services, namely, providing news, scores and information featuring sporting events via the global computer network; television show production; ongoing television programs in the fields of athletic competitions and contests and scholarship, sportsmanship and collegiate activities; television news shows; online computer services, namely, providing news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication network;Downloadable wallpaper graphics for mobile phones and computers; downloadable television programs featuring sports events, news and entertainment in the nature of collegiate athletic and sporting events distributed via the internet and wireless communications; downloadable audio and video recordings featuring sports events, news and entertainment in the nature of collegiate athletic and sporting events; pre-recorded video tapes, video cassettes, and dvds featuring sports events, news and entertainment in the nature of collegiate athletic and sporting events; downloadable application software for accessing current news and original video programming relating to sporting events, game highlights and live scores, statistics and standings for mobile phones and mobile devices;All-purpose sports bags; waist packs; beach bags; knapsacks; backpacks;Sporting goods, namely, golf balls, basketballs and footballs; mini basketballs; mini footballs; regulation sized basketballs; plush toys, games and athletic equipment, namely, board games, action skill games, yo-yos, dominoes, fishing tackle, flying discs, hockey pucks, golf tees, balloons; swim floats for recreational use, and swim action game equipment, namely, volleyballs and basketballs for pools;Pens; pencils; publications and printed matter, namely, posters, bumper stickers, trading cards, brochures, newsletters, handbooks, manuals, guides, and magazines all in the field of sports, souvenir programs for sporting events and athletic activities, and printed media guides for sporting events and athletic activities;Television broadcasting; broadcasting in the form of transmitting live or taped sporting and scholastic events and transmitting news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication networks;Apparel, namely, t-shirts, sweatshirts, shirts, caps, wind resistant jackets, pants, knit shirts, polo shirts, sweaters, jerseys, swimwear, shorts, ties, underwear, undershirts, footwear, socks; outerwear, namely, coats;Association services, namely, supporting and promoting the interests of colleges participating in intercollegiate athletic programs; promoting the standards of scholarship, sportsmanship and equity interests of colleges; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with college athletic competitions and contests; promoting athletic contests and competitions; association services, namely, promoting the interests of colleges participating in various sports attractions;Beverage glassware, plastic coasters and mugs;

XII

The mark consists of the letters XII in stylized style.;Downloadable graphics and wallpaper; downloadable television programs featuring sports events, news and entertainment; downloadable audio and video recordings featuring sports events, news and entertainment; pre-recorded video tapes, video cassettes, and DVDs featuring sports events, news and entertainment; Downloadable application software for accessing current news and original video programming relating to sporting events, game highlights and live scores, statistics and standings for mobile phones and mobile devices;Television broadcasting; broadcasting in the form of transmitting live or taped sporting and scholastic events and transmitting news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication networks;Color is not claimed as a feature of the mark.;