The Guardian Life Insurance Company of America

A PARTNERSHIP FOR MANAGING YOUR MONEY

Financial services, namely, investment advisory services;

ACCOUNTANTS RESOURCE SERVICE SUPPORT SOLUTIONS

Educational services marketed and sold to accountants and financial services professionals, namely, conducting courses, classes, workshops and seminars in the fields of insurance, financial services, investment advisory services, and sales, marketing, and demographic trends and activities; [ arranging and conducting educational conferences and symposia in the fields of insurance, financial services, investment advisory services and sales, marketing and demographic trends and activities; vocational education in the fields of insurance, financial services, investment advisory services and sales, marketing and demographic trends and activities; ] and development and dissemination of educational materials in the fields of insurance, financial services, investment advisory services and sales, marketing and demographic trends and activities;The design portion of the mark consists of a triangle which is split horizontally into two halves, each half being a different color, but color is not a feature of the mark.;[ Insurance and financial services marketed and sold to accountants and financial services professionals, namely, group and individual life, disability, accident, health and dental insurance underwriting services; pension planning services; pension and pension fund management; annuity and annuity administration services; trust services, namely, investment and trust company services; investment management services; investment advisory and mutual fund services, namely, managing funds, stocks and bonds and other investments for institutions and the general public; financial services, namely, management of money market funds, trust funds, United States government trust funds and stock funds; ] providing information to others in the field of insurance; [ managing funds, stocks and bonds and other investments for institutions and the general public; administration of cafeteria plans as described in Section 125 of the Internal Revenue Code ];Color is not claimed as a feature of the mark.;ACCOUNTANTS RESOURCE SERVICE SUPPORT SOLUTIONS;

BE MEANINGFUL

Providing on-line websites featuring information in the fields of employment and career development;

BEHIND EVERY BRIGHT FUTURE IS A GUARDIAN

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents;

BEHIND EVERY COMEBACK IS A GUARDIAN

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents;

BEHIND EVERY DREAM JOB IS A GUARDIAN

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents;

BEHIND EVERY FAMILY LEGACY IS A GUARDIAN

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents;

BEHIND EVERY FINANCIAL GOAL IS A GUARDIAN

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents;

BEHIND EVERY HEALTHY SMILE IS A GUARDIAN

Providing insurance, financial and investment services, namely, providing group and individual dental insurance and related dental insurance underwriting services;

BEHIND EVERY SMALL BUSINESS IS A GUARDIAN

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents;

BEHIND EVERY _______ IS A GUARDIAN

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents;

BENEFITS KICKSTART

Administration of insurance type group and employee benefits plans and providing information on insurance type group and employee benefits plans;BENEFITS KICK START;BENEFITS;

BENWORKS

BEN WORKS;Providing and administering group benefits and employee benefit services concerning insurance; providing and administering benefit services relating to individual coverage health reimbursement arrangement (ICHRA) and a qualified small employer health reimbursement arrangement (QSEHRA); insurance, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services;

BROADSHORE CAPITAL PARTNERS

BROAD SHORE CAPITAL PARTNERS;Real estate investment services; financial advice and management in the field of real estate investments;CAPITAL PARTNERS;

BUSINESS PROVIDER DISABILITY

Insurance underwriting consultation; Insurance underwriting in the field of disability insurance; Providing information in insurance matters;BUSINESS AND DISABILITY;

DENTALGUARD ALLIANCE

Insurance services, namely, insurance underwriting in the field of group dental health insurance;DENTAL GUARD ALLIANCE;'ALLIANCE';

DIMINISHING DEDUCTIBLE

Dental health insurance underwriting and administration;

DISABILITY CHOICE

Insurance underwriting services, namely, underwriting disability insurance;

EARLY SMILES

Dental health insurance administration in the nature of providing group and individual dental plans in the field of pediatric dentistry;

ENRICHING THE LIVES OF PEOPLE WE TOUCH

Insurance and financial services, namely group and individual life, disability, accident, health and dental insurance underwriting services; pension planning services; pension and pension fund management; actuarial services; insurance administration; financial analysis and consultation; asset management; annuity underwriting and administration; banking; commercial lending, namely, commercial mortgages, privately placed debt securities and bank loans; insurance and securities brokerage and securities underwriting; broker-dealer services, namely, purchase and sale of securities products, namely, stocks, bonds, mutual funds and unit investment trusts; mutual fund distribution services; administration of employee benefit plans; fiduciary representative services; electronic funds transfers; investment, advice; investment management; money management; management of money market funds, trust funds, United States government trust funds and stock funds; managing funds, stocks and bonds and other investments for institutions and the general public; administration of employee pension plans; investment fund management; retirement investment management; trust management services; commercial and residential mortgage lending services; reinsurance underwriting services; joint venture investment services in managed care organizations; providing information in the fields of insurance and financial services via a global computer network;

ENROLLMENTWORKS

Administration of group and employee benefit programs concerning insurance and finance;ENROLLMENT WORKS;

ETF MANAGED SOLUTIONS

Financial services, namely, investment advisory services;ETF MANAGED;

FINANCIAL BALANCE

providing information on a website on a global computer network for financial portfolio management, financial valuation and financial records for individual clients, insurance agents and insurance agency personnel;FINANCIAL;providing on-line non-downloadable computer software for financial portfolio management, financial valuation, and financial record organization for individual clients, insurance agents and insurance agency personnel;

FLEXIBLE SOLUTIONS VARIABLE UNIVERSAL LIFE

Insurance underwriting services, namely, underwriting variable life insurance;VARIABLE UNIVERSAL LIFE;

FOUNDATIONS

Financial services, namely, securities brokerage services, financial transactions on behalf of others, maintaining assets and securities for others, and confirming and tracking financial transactions for others, investment advisory and management services, providing administration services, managing investments for institutions and the general public, development and management of investment portfolios and asset allocation models for institutions and individuals;

FREEDOM FROM...

Group and individual life, disability, accident, health, dental and vision insurance underwriting services; pension planning financial services; pension and pension fund management; retirement planning financial services; annuity underwriting and annuity administration services; trust services, namely, investment and trust company services and investment management services; investment advisory and mutual fund services, namely, managing funds, stocks and bonds and other investments for institutions and the general public;

FREEDOM FROM... FREEDOM TO...

Group and individual life, disability, accident, health, dental and vision insurance underwriting services; pension planning financial services; pension and pension fund management; retirement planning financial services; annuity underwriting and annuity administration services; trust services, namely, investment and trust company services and investment management services; investment advisory and mutual fund services, namely, managing funds, stocks and bonds and other investments for institutions and the general public;

FREEDOM TO...

Group and individual life, disability, accident, health, dental and vision insurance underwriting services; pension planning financial services; pension and pension fund management; retirement planning financial services; annuity underwriting and annuity administration services; trust services, namely, investment and trust company services and investment management services; investment advisory and mutual fund services, namely, managing funds, stocks and bonds and other investments for institutions and the general public;

G

The mark consists of a stylized G in an egg-shaped oval carrier.;In the statement, lines 15 and 16, TRUST FUNDS, UNITED STATES GOVERNMENT TRUST FUNDS, is deleted. Line 18, TRUST SERVICES; is deleted.;Providing insurance, financial and investment services, namely, group and individual life, disability, and dental insurance underwriting services; retirement planning services; retirement fund management; actuarial services; insurance administration; financial analysis and consultation; asset management; annuity underwriting and administration; insurance and securities brokerage and securities underwriting; broker-dealer services, namely, purchase and sale of securities products, namely, stocks, bonds, and mutual funds; mutual fund distribution services; administration of employee benefit plans; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; management of money market funds, [ trust funds, United States government trust funds ] and stock funds; managing funds, stocks and bonds and other investments for institutions and the general public; investment fund management; retirement investment management; [ trust services; ] providing information in the fields of insurance financial and investment services via a global computer network; managing, advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents;GUARDIAN;Color is not claimed as a feature of the mark.;