The Macerich Partnership, L.P.

CROSSROADS

DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; CONDUCTING MARKETING STUDIES AND PREPARING RESEARCH REPORTS; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM; PROVIDING INFORMATIONAL AND PROMOTIONAL SERVICES; DEVELOPMENT OF PROMOTIONAL SERVICE CAMPAIGNS; DEVELOPMENT OF TENANT MOTIVATION AND SALES PROMOTIONAL CAMPAIGNS; AWARD SERVICES, NAMELY SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND/OR COMMUNITY SERVICE; LEASING, OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS; COMMUNITY SERVICE ORIENTED PROJECTS; CHARITABLE FUND RAISING SERVICES; RENOVATION, DEVELOPMENT AND REDEVELOPMENT OF SHOPPING CENTERS AND MALLS; SURVEILLANCE SYSTEMS SERVICES; ELECTRONIC COMMERCE SERVICES RELATED TO THE SALE OF GOODS AND SERVICES;

GIVE THE GIFT OF GREEN

Magnetically encoded credit cards;Credit card services, electronic credit card transactions;Promoting the sale of credit cards through the administration of incentive award programs, developing promotional campaigns for businesses, shopping contests and incentive award programs to promote the sale of products and services of others, promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants, conducting consumer marketing research; electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes, regarding shopping center activities and services via a global computer network; development of promotional campaigns for businesses via a global computer network;

GIVE THE GIFT OF STYLE

Magnetically encoded credit cards;Credit card services, electronic credit card transactions;Promoting the sale of credit cards through the administration of incentive award programs, developing promotional campaigns for businesses, shopping contests and incentive award programs to promote the sale of products and services of others, promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants, conducting consumer marketing research; electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes, regarding shopping center activities and services via a global computer network; development of promotional campaigns for businesses via a global computer network;

INSPIRE YOUR STYLE

Sweepstakes services;Leasing of shopping mall space and providing on-line information related to leasing of shopping mall space;Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; advertising particularly services for the promotion of goods, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; advertising, marketing and promotion services; fashion show exhibitions for business and advertising purposes; promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants; public relations services; customer service for tenants of retail shopping centers and malls; operation and management of shopping centers and malls for others;

LUMENATI

LEASING OF SHOPPING MALL SPACE AND ON-LINE INFORMATIONAL SERVICES IN CONNECTION THEREWITH;CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; BUSINESS MARKETING CONSULTING SERVICES; PROVIDING BUSINESS MARKETING INFORMATION; BUSINESS CONSULTATION SERVICES IN THE FIELD OF LOCATIONS FOR RETAIL SHOPPING CENTER AND MALL TENANTS; BUSINESS CONSULTATION SERVICES FOR INVESTORS AND SELLERS OF UPSCALE RETAIL PROPERTIES; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH MARKETING INITIATIVES FOR RETAIL SHOPPING CENTER AND MALL TENANTS; PUBLIC RELATIONS SERVICES; CUSTOMER SERVICE FOR TENANTS OF RETAIL SHOPPING CENTERS AND MALLS; OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS FOR OTHERS;

LUXURY BELONGS TOGETHER

Leasing of shopping mall space; providing on-line information related to leasing of shopping mall space;Conducting marketing studies and conducting market research and preparing reports in connection therewith; business marketing consulting services; providing business marketing information; business consultation services in the field of locations for retail shopping center and mall tenants; business consultation services for investors and sellers of upscale retail properties; promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants; public relations services; customer service for tenants of retail shopping centers and malls; operation and management of shopping centers and malls for others;

ONE GREAT GIFT CARD

MAGNETICALLY ENCODED CREDIT CARDS;CREDIT CARD SERVICES; ELECTRONIC CREDIT CARD TRANSACTIONS;PROMOTING THE SALE OF CREDIT CARDS THROUGH THE ADMINISTRATION OF INCENTIVE AWARD PROGRAMS; DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR BUSINESSES; SHOPPING CONTESTS AND INCENTIVE AWARD PROGRAMS TO PROMOTE THE SALE OF PRODUCTS AND SERVICES OF OTHERS; ISSUING GIFT CERTIFICATES WHICH MAY THEN BE REDEEMED FOR GOODS OR SERVICES; CONDUCTING MARKETING STUDIES; CONDUCTING MARKETING RESEARCH; ELECTRONIC COMMERCE SERVICE, NAMELY, CONDUCTING ON-LINE MARKETING STUDIES FOR OTHERS, PROVIDING BUSINESS INFORMATION TO BUSINESSES AND CONSUMERS REGARDING SHOPPING CENTER ACTIVITIES AND SERVICES VIA A GLOBAL COMPUTER NETWORK, DEVELOPMENT OF PROMOTIONAL CAMPAIGNS FOR BUSINESSES VIA A GLOBAL COMPUTER NETWORK, ON-LINE RETAIL STORE SERVICES FEATURING GENERAL CONSUMER MERCHANDISE;GIFT CARD;

ROAD TO REMARKABLE

Real estate development and real estate redevelopment of shopping centers, mixed-developments and malls; custom construction and renovation of buildings;Leasing of shopping mall space and providing on-line leasing information in connection therewith; building management of shopping centers and malls;

SANTA TRACKING STATION

Marketing for shopping centers and malls; an interactive program in the nature of a marketing survey for shoppers to provide feedback to provide marketing data; promoting the goods and services of others through interactive exhibits, advertising displays, distribution of premiums, and direct customer contact through sales representatives; promotional services, namely, developing holiday and special occasion sales promotional campaigns for others; conducting marketing studies and conducting market research and preparing reports in connection therewith; on-line promotional services, namely, developing holiday and special occasion sales promotional campaigns for others;

THE ESSENTIALS OF STYLE

Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising particularly services for the promotion of goods; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Advertising, marketing and promotion services; Arranging and conducting of fairs and exhibitions for business and advertising purposes; Fashion show exhibitions for commercial purposes; Conducting marketing studies and conducting market research and preparing reports in connection therewith; business marketing consulting services; providing business marketing information; promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants; public relations services; customer service for tenants of retail shopping centers and malls;

THE LIFE OF STYLE

Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising particularly services for the promotion of goods; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Advertising, marketing and promotion services; Arranging and conducting of fairs and exhibitions for business and advertising purposes; Fashion show exhibitions for commercial purposes; Leasing of shopping mall space; providing on-line information related to leasing of shopping mall space; Conducting marketing studies and conducting market research and preparing reports in connection therewith; business marketing consulting services; providing business marketing information; business consultation services in the field of locations for retail shopping center and mall tenants; business consultation services for investors and tenants of upscale retail properties; promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants; public relations services; customer service for tenants of retail shopping centers and malls; operation and management of shopping centers and malls for others;

THE LIFE OF STYLE

Magnetically encoded credit cards;Credit card services; electronic credit card transactions;Promoting the sale of credit cards through the administration of incentive award programs; developing promotional campaigns for businesses, namely, developing holiday and special occasion sales promotional campaigns for businesses; shopping contests and incentive award programs to promote the sale of products and services of others; issuing gift certificates which may then be redeemed for goods or services; conducting marketing studies; conducting marketing research; electronic commerce service, namely, conducting on-line marketing studies for others, providing business information to businesses and consumers regarding shopping center activities and services via a global computer network, development of promotional campaigns for businesses via a global computer network, on-line retail store services featuring general consumer merchandise;

WE KNOW RETAILERS

Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising particularly services for the promotion of goods; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Advertising, marketing and promotion services; Arranging and conducting of fairs and exhibitions for business and advertising purposes; Fashion show exhibitions for commercial purposes; Leasing of shopping mall space; providing on-line information related to leasing of shopping mall space; Conducting marketing studies and conducting market research and preparing reports in connection therewith; business marketing consulting services; providing business marketing information; business consultation services in the field of locations for retail shopping center and mall tenants; business consultation services for investors and tenants of upscale retail properties; promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants; public relations services; customer service for tenants of retail shopping centers and malls; operation and management of shopping centers and malls for others;RETAILERS;

WESTCOR

Real estate development and redevelopment of shopping centers, malls, and commercial properties;LEASING OF SHOPPING CENTERS, MALLS, AND COMMERCIAL PROPERTIES; REAL ESTATE MANAGEMENT OF SHOPPING CENTERS, MALLS, AND COMMERCIAL PROPERTIES; REAL ESTATE ACQUISITION SERVICES IN THE FIELD OF SHOPPING CENTERS, MALLS, AND COMMERCIAL PROPERTIES; REAL ESTATE BROKERAGE IN THE FIELD OF SHOPPING CENTERS, MALLS, AND COMMERCIAL PROPERTIES; SHOPPING CENTER SERVICES, NAMELY RENTAL OF SHOPPING CENTER SPACE;