The Pretesting Company, Inc.

ELF

ENGAGEMENT LEVEL FACTOR;Advertising research services, made under conditions of actual audience exposure, to measure the level of involvement that an audience member has with a commercial advertisement on radio or television;

ENGAGEMENT FACTOR

Advertising research services, made under conditions of actual audience exposure, to measure the level of involvement that an audience member has with a commercial advertisement on radio or television;

MEDIACHECK

Detection devices, namely, computer hardware and software to code signals for use in audience research to monitor exposure to all forms of broadcast, playback and print media; computer hardware and software for use in identifying songs broadcast over the air;MEDIA CHECK;Market research, namely, audience research for monitoring exposure to all forms of broadcast, playback and print media;

PRETESTING GROUP

The mark consists of the wording PRETESTING GROUP beneath a design consisting of six interlocking square-like shapes forming a circular design with a plus sign appearing in the center of the design. Above the design are five straight lines extending outward in an arch-like pattern.;PRE TESTING GROUP;As to PRETESTING;Color is not claimed as a feature of the mark.;Advertising research services;GROUP;