THE PRUDENTIAL INSURANCE COMPANY OF AMERICA

1ST YEAR FLEXIBILITY

FIRST YEAR FLEXIBILITY;Life insurance underwriting, administration and brokerage services;

4.01K RACE FOR RETIREMENT

Organizing, arranging and conducting running events to raise retirement awareness;Insurance and financial services, namely, insurance underwriting, administration and agency services in the fields of life, property and casualty, disability, long term care, and annuities; pension fund and retirement plan management services, namely, investment of pension and retirement funds for others, and administration of employee pension and retirement plans; corporate financing services; investment banking services; capital investment consultation services; investment brokerage services, namely, private and public sales of loans and loan portfolios; securities and commodities brokerage and underwriting services; mutual fund brokerage, distribution and investment services; financial clearing house services; banking services; credit card and debit card services; portfolio asset management services; investment advisory and management services; financial planning services; estate planning services; financial information provided by electronic means; financial research services; loan financing services; mortgage financing services; home equity loans; real estate brokerage, leasing and management services; and real estate investment services;4.01K;

4.01K THE RACE FOR RETIREMENT

Insurance and financial services, namely, insurance underwriting, administration and agency services in the fields of life, property and casualty, disability, long term care, and annuities; pension fund and retirement plan management services, namely, investment of pension and retirement funds for others, and administration of employee pension and retirement plans; corporate financing services; investment banking services; capital investment consultation services; investment brokerage services, namely, private and public sales of loans and loan portfolios; securities and commodities brokerage and underwriting services; mutual fund brokerage, distribution and investment services; financial clearing house services; banking services; credit card and debit card services; portfolio asset management services; investment advisory and management services; financial planning services; estate planning services; financial information provided by electronic means; financial research services; loan financing services; mortgage financing services; home equity loans; real estate brokerage, leasing and management services; and real estate investment services;

70-YEAR-OLD MILLENNIAL

Education services, namely, the provision of information relating to education and entertainment in the nature of non-downloadable videos and films, and articles, reports, research, newsletters, seminars, webinars, infographics, presentations, conferences, online journals, podcasts, and blogs, all in the field of general human interest;Publications, namely, articles, survey research reports, research, whitepapers, newsletters, infographics, journals, brochures, pamphlets, and other printed materials in the nature of educational and thought leadership content in the field of general human interest;SEVENTY YEAR OLD MILLENNIAL;Insurance and financial services, namely, insurance underwriting, distribution, administration, and agency services in the fields of individual life insurance, group life insurance, accident and health insurance, and annuities; insurance and financial services, namely, development, distribution, and administration of annuities; financial services, namely, development, distribution, and administration of mutual funds, bank trust funds, private funds and other pooled investment vehicles; pension fund and retirement plan management services, namely, investment of pension and retirement funds for others; administration of employee pension and retirement plans, employer benefit management plans, namely, employee welfare benefit plans, and pension risk transfer and reinsurance services; capital investment consultation services; investment brokerage services, namely, private and public sales of loans and loan portfolios; securities brokerage and lending services; portfolio asset management services; investment advisory and management services; financial and retirement planning services; financial information provided by electronic means; financial research services; loan financing services, namely, loan origination, lending and management in the field of commercial loans; mortgage financing services, namely, mortgage origination, lending and servicing in the fields of commercial and multi-family housing mortgage loans; real estate brokerage, leasing and management services; and real estate investment services;Marketing of insurance and investment products and services to others; administration of employer benefit management plans, namely, absence management arrangements;

80-YEAR-OLD MILLENNIAL

Education services, namely, the provision of information relating to education and entertainment in the nature of non-downloadable videos and films, and articles, reports, research, newsletters, seminars, webinars, infographics, presentations, conferences, online journals, podcasts, and blogs, all in the field of general human interest;Publications, namely, articles, survey research reports, research, whitepapers, newsletters, infographics, journals, brochures, pamphlets, and other printed materials in the nature of educational and thought leadership content in the field of general human interest;EIGHTY YEAR OLD MILLENNIAL;Insurance and financial services, namely, insurance underwriting, distribution, administration, and agency services in the fields of individual life insurance, group life insurance, accident and health insurance, and annuities; insurance and financial services, namely, development, distribution, and administration of annuities; financial services, namely, development, distribution, and administration of mutual funds, bank trust funds, private funds and other pooled investment vehicles; pension fund and retirement plan management services, namely, investment of pension and retirement funds for others; administration of employee pension and retirement plans, employer benefit management plans, namely, employee welfare benefit plans, and pension risk transfer and reinsurance services; capital investment consultation services; investment brokerage services, namely, private and public sales of loans and loan portfolios; securities brokerage and lending services; portfolio asset management services; investment advisory and management services; financial and retirement planning services; financial information provided by electronic means; financial research services; loan financing services, namely, loan origination, lending and management in the field of commercial loans; mortgage financing services, namely, mortgage origination, lending and servicing in the fields of commercial and multi-family housing mortgage loans; real estate brokerage, leasing and management services; and real estate investment services;Marketing of insurance and investment products and services to others; administration of employer benefit management plans, namely, absence management arrangements;

A SIGNATURE EXPERIENCE FOR ELITE LIFE PRODUCERS

Business services provided to qualified member insurance agents, namely, administration of an incentive rewards program to promote increased productivity, loyalty, customer service and quality; administration of an incentive rewards program for qualified member insurance agents which enables members to receive improved services and obtain discounts on goods and services;

ACCUSITE

Downloadable computer software that provides users? personalized longevity and mortality risk analyses; downloadable computer software for analyzing, assessing, and providing recommendations relating to insurance coverage and insurance policies for use in financial planning, asset management, health and wellness; downloadable computer software for health and mortality risk analysis in the field of life insurance for use in financial planning, asset management, health and wellness; downloadable computer software for scoring, managing, and assessing data in the fields of life insurance and mortality risk; downloadable computer software for assessing and tracking personal information, medical information, wellness information, life insurance policy and underwriting information, and life insurance benefits and claims;Insurance consulting services; providing insurance information; life insurance underwriting; insurance underwriting consultation; consultancy services in the fields of life insurance and mortality risk; providing health and mortality risk assessment and evaluation services in the field of life insurance for use in financial planning, asset management, health and wellness; financial risk management consulting services, namely, providing consulting services to businesses to analyze health and mortality risks in the field of life insurance; providing financial risk assessment regarding mortality for insurance purposes; insurance consulting providing predictive modeling of insurance coverage needs;Analyzing and compiling data in the fields of life insurance and mortality risk; analyzing and compiling health, longevity, and mortality risk data in the field of insurance for use in financial planning, asset management, health and wellness;Computer services, namely, providing online, non-downloadable software that provides users' personalized longevity and mortality risk analyses; providing temporary use of online non-downloadable software analyzing, assessing, and providing recommendations relating to insurance coverage and insurance policies for use in financial planning, asset management, health and wellness; software as a service (saas) services featuring software for health and mortality risk analysis in the field of life insurance for use in financial planning, asset management, health and wellness; providing temporary use of online non-downloadable software for modeling, reporting, scoring, managing, and assessing data in the fields of life insurance and mortality risk for use in financial planning, asset management, health and wellness; providing temporary use of online non-downloadable software for assessing and tracking personal information, medical information, wellness information, life insurance policy and underwriting information, for use in financial planning, asset management, health and wellness;

ACUSITE

Downloadable computer software that provides users? personalized longevity and mortality risk analyses; downloadable computer software for analyzing, assessing, and providing recommendations relating to insurance coverage and insurance policies for use in financial planning, asset management, health and wellness; downloadable computer software for health and mortality risk analysis in the field of life insurance for use in financial planning, asset management, health and wellness; downloadable computer software for scoring, managing, and assessing data in the fields of life insurance and mortality risk; downloadable computer software for assessing and tracking personal information, medical information, wellness information, life insurance policy and underwriting information, and life insurance benefits and claims;Insurance consulting services; providing insurance information; life insurance underwriting; insurance underwriting consultation; consultancy services in the fields of life insurance and mortality risk; providing health and mortality risk assessment and evaluation services in the field of life insurance for use in financial planning, asset management, health and wellness; financial risk management consulting services, namely, providing consulting services to businesses to analyze health and mortality risks in the field of life insurance; providing financial risk assessment regarding mortality for insurance purposes; insurance consulting providing predictive modeling of insurance coverage needs;Analyzing and compiling data in the fields of life insurance and mortality risk; analyzing and compiling health, longevity, and mortality risk data in the field of insurance for use in financial planning, asset management, health and wellness;Computer services, namely, providing online, non-downloadable software that provides users' personalized longevity and mortality risk analyses; providing temporary use of online non-downloadable software analyzing, assessing, and providing recommendations relating to insurance coverage and insurance policies for use in financial planning, asset management, health and wellness; software as a service (saas) services featuring software for health and mortality risk analysis in the field of life insurance for use in financial planning, asset management, health and wellness; providing temporary use of online non-downloadable software for modeling, reporting, scoring, managing, and assessing data in the fields of life insurance and mortality risk for use in financial planning, asset management, health and wellness; providing temporary use of online non-downloadable software for assessing and tracking personal information, medical information, wellness information, life insurance policy and underwriting information, for use in financial planning, asset management, health and wellness;

ADADVOCATE

Business administration services, namely, providing administrative support and business consulting services in the field of business obligations under the Americans with Disabilities Act and options for accommodations to disabled employees;

ADVANCED SERIES ELITE

Financial services, namely, investment advisory services, underwriting and investment management of annuities; investment management services; insurance underwriting, administration and agency services in the fields of annuities, mutual funds, and other securities;

ADVICE AND INCOME ENGINES AT PRUDENTIAL

Financial services, namely, financial retirement planning, retirement planning services, financial planning and counseling for retirement, retirement consulting and advisory services; investment advisory services; investment advice; investment management services in the field of retirement; financial administration of retirement and pension plans, defined contribution plans, defined benefit plans, money purchase plans, and fund investment services; providing financial information in the fields of retirement benefits, financial retirement planning, financial retirement goals, retirement savings, retirement investing, and retirement plans; providing others, including retirement plan advisors and consultants, plan sponsors and plan participants, with educational information and other information in the fields of financial planning, financial retirement planning, saving for retirement and investing for retirement; providing online financial information in the field of investing for retirement; providing a retirement readiness evaluation, namely, providing financial information to prepare individuals for retirement and post-retirement financial needs; providing financial asset allocation; providing financial asset allocation customized to an individual's risk tolerance; all of the foregoing provided via various means, which may include but are not limited to, the Internet, global networks, cloud computing, social media, blogs, telephone, in person, e-mail and facsimile, and to various organizations, which may include but are not limited to, corporations, governmental organizations, educational institutions, hospitals, foundations, not-for-profit organizations, and healthcare organizations;ADVICE AND INCOME;

ADVISORS CHOICE

ADVISORS CHOICE;investment services; namely, annuity investment;

ALL THE CREDIT

Educational and entertainment services, namely, providing podcasts relating to financial services and financial market and economic commentary, namely, asset management, investing, financial planning, retirement planning, and financial and investment advice;

ALL THE CREDIT

Educational and entertainment services, namely, providing podcasts relating to financial services and financial market and economic commentary, namely, asset management, investing, financial planning, retirement planning, and financial and investment advice;The mark consists of the words ALL THE above the word CREDIT. The letter I in the word CREDIT is represented as a microphone with a cord attached at the bottom that connects to the bottom left side of the letter C.;Color is not claimed as a feature of the mark.;

APEX

FINANCIAL SERVICES, NAMELY, INVESTMENT MANAGEMENT AND DISTRIBUTION OF VARIABLE ANNUITIES AND MUTUAL FUNDS, ANNUITY UNDERWRITING; BUT SPECIFICALLY EXCLUDING VENTURE CAPITAL AND PRIVATE EQUITY FINANCIAL;

ARE YOU IN?

Insurance and financial services, namely, insurance underwriting, administration and agency services in the fields of life, property and casualty, disability, long term care, and annuities; pension fund and retirement plan management services, namely, investment of pension and retirement funds for others, and administration of employee pension and retirement plans; corporate financing services; investment banking services; capital investment consultation services; investment brokerage services, namely, private and public sales of loans and loan portfolios; securities and commodities brokerage and underwriting services; mutual fund brokerage, distribution and investment services; financial clearing house services; banking services; credit card and debit card services; portfolio asset management services; investment advisory and management services; financial planning services; estate planning services; financial information provided by electronic means; financial research services; loan financing services; mortgage financing services; home equity loans; real estate brokerage, leasing and management services; and real estate investment services;

AS GOODWILL

insurance company dealing in life insurance policies, mutual funds, and variable annuities;

AS PRO

INSURANCE SERVICES, NAMELY VARIABLE ANNUITIES;

AS TROPHY

Underwriting products and services in the field of life insurance and annuities, namely variable life insurance;

AS(K)

administration of retirement and investment plans;business record keeping services in the field of retirement and investment plans;

ASSESS

computer software for use in portfolio management, asset allocation and sales of financial services and insurance, including but not limited to annuities and mutual funds; computer software used in interactive communications between investment professionals and consumers;financial management services including but not limited to annuities and mutual funds;

AST

Financial services, namely, investment management services;ADVANCED SERIES TRUST;

AST FUNDS

Financial service, namely, investment management services;FUNDS;

BEAUTIFUL SOLUTION

Insurance and financial services, namely, insurance underwriting, administration and agency services in the fields of life, disability, long term care, and annuities; pension fund and retirement plan management services, namely, investment of pension and retirement funds for others, and administration of employee pension and retirement plans; corporate financing services, namely, consultation in the field of debt, and investment; investment banking services; capital investment consultation services; investment brokerage services, namely, private and public brokerage of loans and loan portfolios; securities and commodities brokerage and underwriting services; mutual fund brokerage, distribution and investment services; financial clearing house services; banking services; credit card and debit card services; portfolio asset management services; investment advisory and management services; financial planning services; estate planning services; financial information provided by electronic means; financial research services; loan financing services;

BEAUTIFUL SOLUTIONS

Insurance and financial services, namely, insurance underwriting, administration and agency services in the fields of life, disability, long term care, and annuities; pension fund and retirement plan management services, namely, investment of pension and retirement funds for others, and administration of employee pension and retirement plans; corporate financing services; investment banking services; capital investment consultation services; securities and commodities brokerage and underwriting services; mutual fund brokerage, distribution and investment services; financial clearing house services; banking services; credit card and debit card services; financial portfolio asset management services; investment advisory and management services; financial planning services; estate planning services; financial information provided by electronic means; financial research services; loan financing services;

BLUEPRINTS TO BLACK WEALTH

Insurance and financial services, namely, insurance underwriting, distribution of annuities, insurance administration, and insurance agency and brokerage services all in the fields of individual life insurance, group life insurance, accident and health insurance, and annuities; insurance and financial services, namely, issuance and administration of annuities, distribution of annuities, monitoring financial markets for investment purposes; maintaining annuities for sales transactions; establishing mutual funds for others; mutual fund distribution, monitoring financial markets for investment purposes; Business brokerage services and related consulting pertaining to business sales; administration of transactions involving mutual funds, bank trust funds, private equity funds and other pooled investment vehicles; Financial management in the field of employee pension funds, retirement plans, and investment portfolios; Financial administration of retirement plans, employer benefit management plans, employee pension plans, absence management arrangements, and pension risk transfer and reinsurance services; Administration of employee welfare benefit plans concerning insurance and finance; capital investment consultation services; Financial investment brokerage services, namely, the arrangement and provision of private and public sales of loans and loan portfolios; securities brokerage and lending services; financial portfolio management and financial asset management services; investment advisory services and debt management services; financial planning services; financial retirement planning services; financial information provided by electronic means; financial research services; loan and financing services, namely, loan origination services, commercial lending services, and financial management in the field of commercial loans; mortgage financing services, namely, mortgage origination, consumer lending services, and servicing of mortgage loans in the fields of commercial and multi-family housing mortgage loans; Real estate services, namely, brokerage, leasing and, management of commercial property, offices and office space; real estate investment services;

BORROWERCONNECT

Document management, namely, providing on-line documents for applications concerning loans;BORROWER CONNECT;Mortgage banking services, namely, electronic loan origination services and servicing of mortgage loans; asset management services, namely, financial asset and investment management services; payment management, namely, bill payment services provided through a website;Document management, namely, online, non-downloadable software for document management of loans;

BRIGHT IDEAS

Mutual fund investment, brokerage and distribution services; investment management services; financial portfolio management services;

BRIGHT IDEAS

The mark consists of the word IDEAS appearing on the bottom left hand corner of the word BRIGHT. A star shape appears above the word BRIGHT.;Mutual fund investment, brokerage and distribution services; investment management services; financial portfolio management services;Color is not claimed as a feature of the mark.;