THMG, Ltd.

ATOM

ATOM (Automated Triggered Opportunity Marketing) is a semi-custom marketing solution designed to maximize the return on marketing investments; ATOM's trigger code continuously examines detailed bits of customer and/or prospect data to identify marketing opportunities in an automated fashion; These acquisition, cross sell, and/or retention opportunities are sent through an arbitration decisioning process where the right messages are assigned to the right customers or prospects, and the optimal communication channel is selected;

DESIGNED TO MAXIMIZE THE RETURN ON MARKETING INVESTMENTS, ATOM (AUTOMATED TRIGGERED OPPORTUNITY MARKETING) IS A SEMI-CUSTOM AUTOMATED, EVENT-DRIVEN MARKETING SOLUTION THAT CONTINUOUSLY SCANS CUSTOMER AND/OR PROSPECT DATA. ATOM PERFORMS IN A "LIGHTS-OUT" FASHION AND DOES NOT REQUIRE CONSTANT MANAGEMENT AND ATTENTION, ALLOWING MARKETING AND SALES MANAGERS TO FOCUS ON HIGHER VALUE ACTIVITIES. ATOM IS A COMPREHENSIVE SOLUTION DESIGNED TO OPTIMIZE MARKETING SPENDING THROUGH A COMBINATION OF ACQUISITION, CROSS SELL AND RETENTION ACTIVITIES. HOW ATOM WORKS: CUSTOMER AND/OR PROSPECT DATA IS TRANSFERRED TO THMG IN AN AUTOMATED FASHION. THMG "TRIGGER CODE" EXAMINES DETAILED BITS OF DATA TO IDENTIFY MARKETING OPPORTUNITIES. OPPORTUNITIES ARE SENT THROUGH AN ARBITRATION DECISIONING PROCESS WHERE THE RIGHT MESSAGES ARE ASSIGNED TO THE RIGHT CUSTOMERS OR PROSPECTS, AND THE OPTIMAL COMMUNICATION CHANNEL IS SELECTED. ATOM'S "LEAD ENGINE" DELIVERS TO THE OPTIMAL CHANNEL WHICH CAN BE DEPLOYED AS OFTEN AS DAILY. ATOM INCLUDES MONTHLY CONVERSION REPORTS TO ENHANCE SYSTEM PERFORMANCE ON AN ON-GOING BASIS.

Computer software to automate data warehousing;

HOME ADVANTAGE

COMPUTER SERVICES, NAMELY, PROVIDING INFORMATION SERVICES CONSISTING OF DATABASES COMPRISED OF CUSTOMER DATA, MARKET DATA, AND ANALYSIS OF SUCH DATA FOR THE HOME IMPROVEMENT AND DO-IT-YOURSELF INDUSTRY; DATABASE MARKETING AND CONSULTING SERVICES, NAMELY, DATA GATHERING, MARKET ANALYSIS, AND RESEARCH INFORMATION REGARDING CONSUMERS; PURCHASING PREFERENCES AND RELATED DATA IN THE HOME IMPROVEMENT AND DO-IT-YOURSELF INDUSTRY;

MAXCOM

MAX COM; MAXIMIZE COMMUNICATION;Designed to maximize the return on marketing and communication investments, Maxcom is a semi-custom solution comprised of a datamart, computerized prediction engine, and web-based interface; The system leverages existing organization/client specific data to evaluate the relative performance of various marketing mix alternatives including; product or brand, geography, timing, media (e;g;, radio, newspaper, etc¿), and budget/ media weight; Through the interactive web planning tool, users have the ability to compare alternative advertising, sponsorship, direct marketing, and promotional tactics in order to identify the optimal marketing solution based on projected net income and ROI; This system also provides users with a repository of critical marketing communications data and business results information for standard reporting and ad hoc analysis;