True Inc.

PURUS

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TRUE VODKA CLEAN & SMOOTH IMPORTED FROM LATVIA

The mark consists of a gray rectangle with rectangular box formed by a design of black lines and shapes that is on the left side of the rectangle and centered on the rectangle vertically. The stylized white word 'true' is centered over the rectangle formed by the design and is rotated to the right so that the word runs from the top of the rectangle to the bottom. Under the word 'true' are the black stylized words '40% Alc/Vol [80 Proof]' centered over the black stylized words '750 ML.' Over the right portion of the design rectangle and extending out past the design rectangle is a blue rectangle with a white rectangle outline that is outlined by another blue rectangular outline. Inside the blue box are the white stylized words 'True Vodka' with the white stylized words 'clean & smooth' under true vodka and the stylized white words 'imported from Latvia' under clean & smooth. To the right of the words is a vertical white line that separates the blue rectangle into two parts. In the right part of the rectangle are the white stylized words 'True premium vodka has an ultra-smooth finish and clean flavor that can only be created by using the highest-quality natural raw ingredients and Latvian milling techniques refined over hundreds of years. Distilled from grain. Imported by True Vodka, Inc, New York, NY.' Above the blue rectangular box is a stylized black crest that has a lion on each side of the crest and a crown at the top of it. Under the blue rectangular box is the government warning in black stylized wording which reads 'Government Warning: (1) According to the surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.' Under the government warning is a stylized bar code with a white rectangular background and black lines with the numbers '1 33023 81220 0.';The color(s) white, gray, black and blue is/are claimed as a feature of the mark.;Liquor, namely, vodka;VODKA, CLEAN & SMOOTH, IMPORTED FROM LATVIA, TRUE PREMIUM VODKA HAS AN ULTRA-SMOOTH FINISH AND CLEAN FLAVOR THAT CAN ONLY BE CREATED BY USING THE HIGHEST-QUALITY NATURAL RAW INGREDIENTS AND LATVIAN MILLING TECHNIQUES REFINED OVER HUNDREDS OF YEARS. DISTILLED FROM GRAIN. IMPORTED BY TRUE VODKA, INC, NEW YORK, NY, THE GOVERNMENT WARNING, THE BAR CODE AND 40% ALC/VOL PROOF (80 PROOF), 750 ML;