UNITED FIRE GROUP, INC.

ARTISANPRO

ARTISAN PRO;Insurance underwriting services for all types of insurance;

DRIVER REWARD

The mark consists of from the left, the word DRIVER in italic sentence case, dark red, above the word REWARD in italic uppercase, dark blue. To the right, situated behind the D in REWARD is a gray diamond, bisected by a gold swoosh which originates at the bottom of the diamond and arcs upward to the left, terminating with a small gold star located to the right and slightly above the R in DRIVER.;Insurance services, namely, administration of a personal lines usage-based insurance program that collects information on a person's motor vehicle driving habits to help monitor safety and potentially save money on the driver's auto insurance, and which also includes an online dashboard that allows participants to monitor their own driving behavior, including hard braking, acceleration, cornering, lane and speed handling, vehicle health and environmental impact;The colors dark red, dark blue, gray, gold and are claimed as a feature of the mark.;DRIVER REWARD;