VNU ADVERTISING EXPENDITURE CORP.

BRANDTRAQ

COMPUTER APPLICATION SOFTWARE PROGRAMS SUPPLIED TO ADVERTISERS AND ADVERTISING AGENCIES FOR THE PURPOSE OF ASSISTING IN THE USE, DISPLAY AND ANALYSIS OF BROADCAST RATINGS DATA AND TELEVISION ADVERTISING COMMERCIAL DATA;BRAND TRACK;

CMR

computer software and programs for use in the field of advertising and media marketing to provide tactical comparative information for product and advertising management concerning brand advertising and spot markets, broadcast networks and cable networks;providing advertising media marketing information, namely, tactical comparative information for product and advertising management concerning brand advertising and spot markets, broadcast networks and cable networks;

COMPETITIVE MEDIA REPORTING

computer software and programs for use in the field of advertising and media marketing to provide tactical comparative information for product and advertising management concerning brand advertising and spot markets, broadcast networks and cable networks;providing advertising media marketing information, namely, tactical comparative information for product and advertising management concerning brand advertising and spot markets, broadcast networks and cable networks;MEDIA REPORTING;

INTER WATCH

publications in the nature of a newsletter featuring information about advertising activity on a global computer information network;services of tracking the Internet and issuing reports relating to advertising activities;

INTER WATCH

computer programs for monitoring, searching, retrieving and producing reports of advertising activity of others on a global computer information network;

MEDIAWATCH

PRINTED REPORTS IDENTIFYING TELEVISION COMMERCIAL OCCURRENCES;MEDICAL WATCH;monitoring and reporting the frequency of the occurrence of television commercial broadcasts;

WHERE DECISIONS ARE MADE

MEDIA AND MARKETING INFORMATION SOURCES, BOTH PRINT AND ONLINE, THAT CONTAIN INFORMATION ON DOMESTIC AND INTERNATIONAL ADVERTISING OPPORTUNITIES IN-- BUSINESS PUBLICATIONS, CONSUMER MAGAZINES, NEWSPAPERS, TV AND CABLE STATIONS, RADIO STATIONS, ONLINE SITES, OUT OF HOME VENUES; PRINT AND ONLINE PUBLICATIONS THAT CONTAIN DIRECT MAIL LIST RENTAL INFORMATION; PRINT AND ELECTRONIC PRODUCTS THAT ASSIST WITH PLANNING AND BUYING MEDIA OR THE PREPARATION OF MATERIALS FOR PRODUCTION IN PRINT ADVERTISING; PUBLICATIONS THAT PRESENT DEMOGRAPHIC AND LIFESTYLE INFORMATION REGARDING US CONSUMERS; AND PUBLICATIONS THAT COVER ADVERTISING AND MARKETING OPPORTUNITIES FOR HISPANIC MARKETS;