Brands and Their Owners
Welcome to the Brand page for “VIRTUAL METER”, which is offered here for Software for measuring audience exposure to media; software which converts consumer devices to media measurement devices; computer software; electronic devices, encoders that insert inaudible signals into the audio stream; electronic devises that detect signals to confirm the signal is encoded; electronic devices carried by the user that detect signals emitted from the encoders; electronic docking stations that extract codes from the devices; and electronic devices for communicating the detected information;conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; and advertising effectiveness and advertisement placement research;.
Its status is currently believed to be active. Its class is unavailable. “VIRTUAL METER” is believed to be currently owned by “ARBITRON INC.”
Owner: |
ARBITRON INC.
Owner Details |
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Description: |
Software for measuring audience exposure to media; software which converts consumer devices to media measurement devices; computer software; electronic devices, encoders that insert inaudible signals into the audio stream; electronic devises that detect signals to confirm the signal is encoded; electronic devices carried by the user that detect signals emitted from the encoders; electronic docking stations that extract codes from the devices; and electronic devices for communicating the detected information;Conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; and advertising effectiveness and advertisement placement research;
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Categories: | SOFTWARE MEASURING AUDIENCE EXPOSURE |