MEDIA MARKETING INFORMATION SOURCES

Brand Owner Address Description
WHERE DECISIONS ARE MADE VNU ADVERTISING EXPENDITURE CORP. 1515 Broadway, 15th Floor New York NY 10036 MEDIA AND MARKETING INFORMATION SOURCES, BOTH PRINT AND ONLINE, THAT CONTAIN INFORMATION ON DOMESTIC AND INTERNATIONAL ADVERTISING OPPORTUNITIES IN-- BUSINESS PUBLICATIONS, CONSUMER MAGAZINES, NEWSPAPERS, TV AND CABLE STATIONS, RADIO STATIONS, ONLINE SITES, OUT OF HOME VENUES; PRINT AND ONLINE PUBLICATIONS THAT CONTAIN DIRECT MAIL LIST RENTAL INFORMATION; PRINT AND ELECTRONIC PRODUCTS THAT ASSIST WITH PLANNING AND BUYING MEDIA OR THE PREPARATION OF MATERIALS FOR PRODUCTION IN PRINT ADVERTISING; PUBLICATIONS THAT PRESENT DEMOGRAPHIC AND LIFESTYLE INFORMATION REGARDING US CONSUMERS; AND PUBLICATIONS THAT COVER ADVERTISING AND MARKETING OPPORTUNITIES FOR HISPANIC MARKETS;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. A marketing system with a centralized database for compiling and distributing marketing data. The system compiles marketing data from a plurality of internal and external data sources into a centralized database. Internal and external sources include legacy systems. Data in the centralized database is distributed to a plurality of client venues by using an extract engine to extract a subset of data from the centralized database and creating a venue specific database. Access to the venue specific database is facilitated by use of a application programmers interface for allowing the development of applications for venue specific use of the venue specific database. Both the compilation and distribution process is performed on a periodic basis to provide timely, accurate, and consistent marketing data across the plurality of client venues.