POSITIVE CLICK

Brand Owner Address Description
POSITIVECLICK Rocket Fuel Inc. Pacific Shores Center 1900 Seaport Boulevard Redwood City CA 940635587 POSITIVE CLICK;Advertisement for others on the Internet; Advertisement via mobile phone networks; Analysis of advertising response; Dissemination of advertising for others via the Internet; Media buying advice based on computerized and personal analysis, namely, advising the client how much media time should be purchased, the kind of media that should be utilized, the target audience of the purchased media and at what times the client should be purchasing advertising; advertising services, namely, analyzing and verifying pay per click advertising data; advertising services, namely, verifying whether pay per click advertising views are authentic or accidental ; pay per click (PPC) advertising management services;Software as a service (SaaS) services featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for managing, collecting, integrating and sharing a wide variety of data and information regarding website visitor behavior and/or user interactions with digital media in the field of advertising and marketing optimization for businesses; Application service provider (ASP) featuring software for recording website activity, mobile application activity, and/or responses to advertising, and managing, monitoring, analyzing and optimizing the performance and effectiveness of advertising and marketing campaigns; Providing online, non-downloadable software for managing, collecting, integrating and sharing a wide variety of data and information from various sources; Providing online, non-downloadable software for accessing and analyzing data, launching, serving and optimizing advertising campaigns, and evaluating advertising campaigns; providing demographic, behavioral, psychographic and general audience, customer and segment information for use in creating, evaluating, and optimizing advertising campaigns; Providing online, non-downloadable software for data warehousing, data collection, data analysis, information reporting and presentation, and for customer relationship management; Providing an online computer database featuring trade information and intent data, namely, customer purchasing decision information for use by advertisers; Software as a service (SaaS) services featuring software for verifying whether pay per click advertising views are authentic or accidental; software as a service (SaaS) services featuring software for analyzing and verifying pay per click advertising data; software as a service (SaaS) services featuring software for managing pay per click (PPC) advertising;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. Validating a data link before its access. Received electronic documents often include a link, such as a user selectable hyperlink or the like. Sometimes the links are compound links identifying a click-stream server seeking to record user activity, as well as a resource desired by the user clicking on the link. Selecting the link results in statistics being recorded, and then the click-stream server redirects the user to the desired resource. Unfortunately, sometimes the click-stream server is unavailable, which blocks access to the desired resource, and selecting the link may result in a long time out delay while waiting for an error regarding inability to reach the click-stream server. One of several techniques disclosed herein is to put a tag in the electronic document to cause programming code to check availability of a click-stream server. Links are constructed to bypass unavailable click-stream servers and access a desired resource.