Rocket Fuel Inc.

BRAND BOOSTER

Advertising and commercial information services, via the internet; Analysis of advertising response; Displaying advertisements for others; Dissemination of advertising for others via the Internet;

FUSIONENGINE

FUSION ENGINE;Advertisement for others on the Internet; Advertising and commercial information services, via the internet; Advertising on the Internet for others; Analysis of advertising response; Banner advertising; Displaying advertisements for others; Dissemination of advertising for others via the Internet;

MISSION CONTROL

Application service provider (ASP) featuring software for managing, collecting, integrating and sharing a wide variety of data and information regarding website visitor behavior and/or user interactions with digital media in the field of advertising and marketing optimization for businesses, Application service provider (ASP) featuring software for recording website activity, mobile application activity, and/or responses to advertising, and managing, monitoring, analyzing and optimizing the performance and effectiveness of advertising and marketing campaigns, Providing online, non-downloadable software for collecting, integrating and sharing a wide variety of data and information from various sources in the field of advertising and marketing campaigns, Providing online, non-downloadable software for accessing and analyzing data, launching, serving and optimizing advertising campaigns, and evaluating advertising campaigns, Providing online, non-downloadable software for data warehousing, data collection, data analysis, information reporting and presentation, and for customer relationship management;

POSITIVECLICK

POSITIVE CLICK;Advertisement for others on the Internet; Advertisement via mobile phone networks; Analysis of advertising response; Dissemination of advertising for others via the Internet; Media buying advice based on computerized and personal analysis, namely, advising the client how much media time should be purchased, the kind of media that should be utilized, the target audience of the purchased media and at what times the client should be purchasing advertising; advertising services, namely, analyzing and verifying pay per click advertising data; advertising services, namely, verifying whether pay per click advertising views are authentic or accidental ; pay per click (PPC) advertising management services;Software as a service (SaaS) services featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for managing, collecting, integrating and sharing a wide variety of data and information regarding website visitor behavior and/or user interactions with digital media in the field of advertising and marketing optimization for businesses; Application service provider (ASP) featuring software for recording website activity, mobile application activity, and/or responses to advertising, and managing, monitoring, analyzing and optimizing the performance and effectiveness of advertising and marketing campaigns; Providing online, non-downloadable software for managing, collecting, integrating and sharing a wide variety of data and information from various sources; Providing online, non-downloadable software for accessing and analyzing data, launching, serving and optimizing advertising campaigns, and evaluating advertising campaigns; providing demographic, behavioral, psychographic and general audience, customer and segment information for use in creating, evaluating, and optimizing advertising campaigns; Providing online, non-downloadable software for data warehousing, data collection, data analysis, information reporting and presentation, and for customer relationship management; Providing an online computer database featuring trade information and intent data, namely, customer purchasing decision information for use by advertisers; Software as a service (SaaS) services featuring software for verifying whether pay per click advertising views are authentic or accidental; software as a service (SaaS) services featuring software for analyzing and verifying pay per click advertising data; software as a service (SaaS) services featuring software for managing pay per click (PPC) advertising;

REAL-TIME BRAND BOOSTER

Advertisement for others on the Internet; Advertisement via mobile phone networks; Advertising and advertisement services; Advertising on the Internet for others; Advertising via electronic media and specifically the internet; Displaying advertisements for others; Dissemination of advertising for others via the Internet; Internet advertising services;

ROCKET FUEL

In the statement, Column 1, line 1, FUEL, should be deleted, and FUEL should be inserted.;Advertising services;

ROCKETFUEL ARTIFICIAL INTELLIGENCE. REAL RESULTS.

The mark consists of stylized light and dark blue flame coming out of the words rocket fuel with the words Artificial intelligence. Real results. below it; rocket and Artificial intelligence. Real results. are depicted in the color black and fuel is depicted in the color dark blue. The white areas in the mark are not claimed as a feature of the mark, and are intended to show background or transparent areas only.;The color(s) black and dark and light blue is/are claimed as a feature of the mark.;Advertisement for others on the Internet; Advertisement via mobile phone networks; Analysis of advertising response; Dissemination of advertising for others via the Internet; Media buying advice based on computerized and personal analysis, namely, advising the client how much media time should be purchased, the kind of media that should be utilized, the target audience of the purchased media and at what times the client should be purchasing advertising;Software as a service (SaaS) services featuring software that selects digital media from digital media inventory and identifies advertising opportunities for others in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software that selects digital media from digital media inventory and identifies advertising opportunities for others in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for managing, collecting, integrating and sharing a wide variety of data and information regarding website visitor behavior and/or user interactions with digital media in the field of advertising and marketing optimization for businesses; Application service provider (ASP) featuring software for recording website activity, mobile application activity, and/or responses to advertising, and managing, monitoring, analyzing and optimizing the performance and effectiveness of advertising and marketing campaigns; Providing online, non-downloadable software for managing, collecting, integrating and sharing a wide variety of data and information from various sources; Providing online, nondownloadable software for accessing and analyzing data, launching, serving and optimizing advertising campaigns, and evaluating advertising campaigns; Advertising services, namely, providing demographic, behavioral, psychographic, general audience information, customer information and segment information for use in creating, evaluating, and optimizing advertising campaigns; Providing online, nondownloadable software for data warehousing, data collection, data analysis, information reporting and presentation, and for customer relationship management; Advertising services, namely, providing an online computer database featuring customer purchasing decision information for use by advertisers;