H.J. HEINZ COMPANY

ALBA '77

DAIRY PRODUCTS-NAMELY, FLAVORED, NON-FAT, DRY MILK MIX FOR USE IN MAKING LOW CALORIE BEVERAGES AND FROZEN CONFECTIONS;

ALBA FOODS

NON-FAT DRY MILK FLAVORED WITH COCOA;WITHOUT WAIVING ANY COMMON LAW RIGHTS TO THE MARK AS A WHOLE, APPLICANT DISCLAIMS THE WORD FOODS APART FROM THE MARK AS SHOWN.;

ARTSTART

ART START;providing educational scholarships for children by sponsoring drawing contest featuring labels to be used on food products;

CHEF FRANCISCO SELECT

sauces and gravies;cream bases for soups, sauces, and gravies; prepared cream-based soups;SELECT;

CHEF FRANCISCO'S CLASSIC COLLECTION

cakes; stuffing mixes containing rice; salads; namely, rice salads; desserts; namely, rice puddings;prepared entrees composed primarily of meats, fish, poultry, pasta and/or vegetables; salads excluding macaroni, rice and pasta salads; and soups;chef franciscos classic collection;COLLECTION;

CLASSIC COLLECTION

cakes; stuffing mixes containing rice; salads; namely, rice salads; desserts; namely, rice puddings and, prepared entrees consisting primarily pasta or rice;prepared entrees composed primarily of meats, fish, poultry and/or vegetables; salads excluding macaroni, rice and pasta salads; and soups;COLLECTION;

CREAMSMART

sauces and gravies;soups, and creamed bases used as ingredients for making creamed soups;CREAM SMART;

FEATHER RIVER

RICE CAKES;IN THE STATEMENT, COLUMN 1, BEFORE LINE 1, H.J. HEINZ COMPANY (PENNSYLVANIA CORPORATION), P.O. BOX 57, PITTSBURGH, PA. 15230, BY ASSIGNMENT AND CHANGE OF NAMESHOULD BE INSERTED.;

GREAT AMERICAN

SOUPS;

HEINZ SIMPLE GOODNESS

baby food;

HOMESTEADER

baked beans, dried beans and/or processed beans, all for the institutional trade;home-steader;

ORE IDA SINCE 1952

The mark consists of a yellow, white and red sunburst pattern centered across a red background; the upper section of the mark above the yellow sunburst pattern consists of the mark ORE IDA in yellow placed on an image of two leaves under the words Since 1952 in yellow and a faint yellow line; the left side of the image of the two leaves is a brown leaf and the right side of the image is a red leaf; the entire image of the two leaves is outlined in a white and yellow border; the lower section of the mark consists of a yellow and white banner that fades from yellow to white from both the left and right sides towards the center with the image of half of a potato in a light brown underneath the banner and golden yellow tater tots above the banner; dashed lines shown in the drawing are intended to illustrate the environment in which the mark is used, and are not claimed as part of the mark; applicant makes no claim to the shape defined by the dashed lines.;Processed potatoes;The color(s) red, brown, yellow and white is/are claimed as a feature of the mark.;SINCE 1952 AND THE PHOTOGRAPHIC IMAGES OF THE PROCESSED POTATOES AND POTATO SEGMENT APART FROM THE MARK AS SHOWN.;