STROH BREWERY COMPANY, THE

!LA LIVIANITA . . . QUE GUSTA MAS!

alcoholic and non-alcoholic malt beverages, namely, beer;The English translation of the Spanish phrase LA LIVIANITA ... QUE GUSTA MAS! is the light one ... that you like/enjoy more!;

"CHARGE!"

MALT LIQUOR;

"THE MASTER CYLINDER"

BREWED MALT BEVERAGE CONTAINING ALCOHOL, NAMELY MALT LIQUOR;

"THE WEEKENDER"

Cartons Containing Beer;

9 DEEP

malt beverages, namely, beer and malt liquor;

A DIFFERENT TIME. A DIFFERENT BEER

alcoholic and non-alcoholic malt beverages, namely, beer and malt liquor;BEER;

AMERICA'S BEST

AMERICAS BEST;Color is not claimed as a feature of the mark.;beer;America's Best;

AMERICA'S BEST TASTING BEER

AMERICAS BEST TASTING BEER;alcoholic and non-alcoholic malt beverages, namely, beer;

ANVIL

alcoholic and non-alcoholic beer and malt liquor;

AQUI SE HABLA STROH'S

BEER;THE ENGLISH TRANSLATION OF THE WORDS AQUI SE HABLA STROH'S IN THE MARK IS STROH'S IS SPOKEN HERE.;

AUBURN BAY

beer and non-alcoholic beverages, namely fruit flavored drinks and lemonade;

B-22

beer;

BAD MOUTH

beverage containers;alcoholic beverages in the nature of malt beer and malt liquor;

BARON

BEER;

BEACH CLUB

CARBONATED SOFT DRINKS;

BEAR PATCH

alcoholic and non-alcoholic beverages, namely, beer and malt liquor;

BEER MAKES IT GOOD. SCHLITZ MAKES IT GREAT.

APPLICANT DISCLAIMS THE WORD BEER APART FROM THE MARK AS WHOLE.;BEER;

BERRY RELIEF

non-alcoholic beverages, namely fruit flavored drinks;BERRY;

BIG JOE

malt beverages, namely, beer;

BLUE BULL

malt beverages, namely beer;

BRAVADO

beer;

BRAVO

beer;

BREWING BEYOND CONVENTION

alcoholic and non-alcoholic malt beverages, namely, beer and ale;BREWING;

BRISTOL COVE

non-alcoholic beverages, namely iced tea;non-alcoholic beverages, namely fruit flavored and fruit drinks and lemonade;

BRISTOL HILL

non-alcoholic beverages, namely iced tea;non-alcoholic beverages, namely fruit flavored drinks and lemonade;

BULL MAX

beer and malt liquor;

BULLY CLUB

glassware and other containers for beverages;malt beverages;

BURGERMEISTER

In the statement, column 2, after line 2, Applicant claims use for the area comprising the States of Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming should be inserted.;APPLICANT CLAIMS USE FOR THE AREA COMPRISING THE STATES OF ALASKA, ARIZONA, CALIFORNIA, COLORADO, HAWAII, IDAHO, MONTANA, NEVADA, NEW MEXICO, NORTH DAKOTA, OKLAHOMA, OREGON, SOUTH DAKOTA, TEXAS, UTAH, WASHINGTON AND WYOMING.;BEER;

CALDWELL & HOBBS

CALDWELL AND HOBBS;non-alcoholic beverages, namely fruit flavored drinks and lemonade;

CALDWELL & HOBBS

alcoholic and non-alcoholic beer and malt liquor;

CANDLE FALLS

non-alcoholic beverages, namely fruit flavored drinks and lemonade;

CAPTAIN BLACK'S CARIBBEAN BREW

beer;CARIBBEAN BREW;

CAPTAIN BROWN'S

The mark CAPTAIN BROWN'S does not identify a living individual.;CAPTAIN BROWNS;alcoholic and nonalcoholic malt beverages, namely, beer;

CAPTAIN OSGOOD'S

The name CAPTAIN OSGOOD'S does not identify a living individual.;CAPTAIN OSGOODS;alcoholic and nonalcoholic malt beverages, namely, beer;

CAPTIVA

non-alcoholic beverages, namely iced tea;non-alcoholic beverages, namely fruit flavored drinks and lemonade;

CAPTIVA

iced tea;fruit drinks;

CHAOS

iced tea drink;

CHAOS ICED TEA

iced tea;ICED TEA;

CITY CLUB

beer;

CLASH

alcoholic brewed malt beverage;

CLASH

alcoholic brewed malt beverages;

COPPER CREEK

malt beverages, namely beer;

COPPER MOUNTAIN

malt beverages, namely beer;

CRACK OPEN A COLD ONE

CRACK OPEN A COLD 1;beer;

DEEP RIVER

beer;

DISCOVERY

alcoholic and nonalcoholic malt beverages, namely, beer;

DRINK SMART OR DON'T START

DRINK SMART OR DO NOT START;beer;

EDGY LEMON

non-alcoholic beverages, namely fruit drinks and lemonade;LEMON;

FEEL THE CURVES

beverage containers;alcoholic and non-alcoholic beer and malt liquor;

FINGER LAKE

non-alcoholic beverages, namely iced tea;non-alcoholic beverages, namely fruit flavored drinks and lemonade;

FORT NORFOLK

beer and non-alcoholic malt beverages;

FOUNTAIN HILL

alcoholic and nonalcoholic malt beverages;

FRACTURED FRUIT PUNCH

fruit drinks;FRUIT PUNCH;

GO FOR IT!

Beer;

GOEBEL

IN THE STATEMENT, COLUMN 1, LINE 1, MICHIGAN SHOULD BE DELETED AND ARIZONA SHOULD BE INSERTED.;Beer;

GREAT PLAINS

alcoholic beverages, namely, beer; and nonalcoholic malt beverages;

GUSTO BREWING CO.

beer;BREWING CO.;

HALLOWEEN BREW CREW

beer;BREW;

HARBOUR SPRINGS

CARBONATED SOFT DRINKS;

HIDEAWAY BAY

MALT-BASED FLAVORED ALCOHOLIC BEVERAGE;

HIGH FIVE

Candy and Chewing Gum;5;AFTER SHAVE LOTION, HAND SOAP, PERSONAL DEODORANT, SHAVING CREAM, HAIR SHAMPOO, HAIR LOTION, BODY POWDER;Soft Drinks and Fruit Juice;

I'RISH I HAD A SCHLITZ.

I WISH I HAD A SCHLITZ.;BEER;

ICER

ICY;flavored alcoholic malt-based beverages;

ICESTORM

ICE STORM;beer;

IRISH BRAND CREAM ALE

alcoholic malt beverages, namely cream ale;CREAM ALE;

IRON HEAD

alcoholic and non-alcoholic malt beverages, namely, beer and malt liquor;

ISO2

bottled water products;

IT WORKS EVERYTIME

alcoholic malt beverages; namely, malt liquor;

IT'S FUN GETTING TO THE BOTTOM OF ONE.

IT IS FUN GETTING TO THE BOTTOM OF 1.;MALT COOLER, NAMELY A FRUIT FLAVORED ALCOHOLIC MALT BEVERAGE;

JASPER CREEK

non-alcoholic beverages, namely iced tea;non-alcoholic beverages, namely fruit flavored drinks and lemonade;

JINGLE BEERS

beer;BEERS;

JOIN THE CLUB

alcoholic and non-alcoholic malt beverages, namely, beer;

LA LIVIANITA

alcoholic and non-alcoholic malt beer;The English translation of the Spanish phrase LA LIVIANITA is The Light One.;

LEE'S

LEES;malt beer and malt liquor;

LONE STAR...THE OFFICIAL BEER OF RODEO

alcoholic and non-alcoholic malt beverages;BEER;

LOST RIVER

beer;

LUNAR LEMON

iced tea;LEMON;

LUNKER

beer;

MANGONADE

non-alcoholic beverages, namely iced tea;fruit drinks;

MAXIMUM CHILL FACTOR

alcoholic beverages; namely, beer and malt liquor;

MCMANUS

malt beverages, namely beer;

MCMANUS

malt beverages, namely, beer;

MCMANUS AMBER LAGER SUPERB QUALITY ORIGINAL WHITE LAKE BREWING CO. ST. PAUL MINN. AN AMERICAN LAGER IN THE HIGHLAND TRADITION JAMES MCMANUS

The name JAMES MCMANUS does not represent the name of any particular living individual.;beer;SUPER QUALITY, BREWING CO., ST. PAUL MINN., ORGINAL AMBER LAGER or AMERICAN LAGER;The lining and stippling are features of the mark and do not indicate color.;

MCMANUS ORIGINAL AMBER LAGER JAMES MCMANUS SUPER QUALITY WHITE LAKE BREWING CO. ST. PAUL MINN. AN AMERICAN LAGER IN THE HIGHLAND TRADITION

The name JAMES MCMANUS does not represent the name of any particular living individual.;beer;SUPER QUALITY, BREWING CO, ST. PAUL MINN., ORIGINAL AMBER LAGER or AMERICAN LAGER;The lining and stippling are features of the mark and does not indicate color.;

MCSORLEY'S

McSorleys;alcoholic malt beverages; namely, ale;

MERCURY T

alcoholic and non-alcoholic beer and malt liquor;

METRO

malt beverages, namely beer;

MOIST

bottled water products;

MUEHLEBACH

beer;

MYSTERIOUS MANGO

iced tea;fruit drinks;MANGO;

MYTHICAL WHEAT

alcoholic and nonalcoholic malt beverages, namely, beer and malt liquor;WHEAT;

NATIONAL PALE DRY BEER PREMIUM

beer;PALE DRY BEER and PREMIUM;The stippling is a feature of the mark and is not intended to indicate color.;

NATIONAL PREMIUM

BEER;PREMIUM;

NO HAY NADA MEJOR QUE ESTO!

beer;The translation of the mark from Spanish is it doesn't get any better than this!.;

NO ONE DOES IT LIKE THE BULL

MALT LIQUOR;

NORTHERN PLAINS

beer;

NOSTALGICANS

beverage containers;malt beer;

O M GENUINE DRAFT

beer;GENUINE DRAFT;

OFFICIAL BEER OF DEER SEASON

alcoholic and non-alcoholic malt beverages;BEER;

OLD MIL

OLD MILWAULKEE;beer;

OLD MIL-LENIUM

OLD MILLENNIUM;OLD MILLENIUM;ALCOHOLIC AND NON-ALCOHOLIC MALT BEVERAGES;

OLD MILMUMMY

beer;

OLD MILWAUKEE

BEER;

OLD MILWAUKEE BEER THE STROH BREWERY CO.

BEER;

OLD MILWAUKEE BEER THE STROH BREWERY CO.

AS TO THE WORDS OLD MILWAUKEE;BEER;BEER AND BREWERY CO.;

OLD MILWAUKEE GENUINE DRAFT DRAFT BEER COLD FILTERED

beer;GENUINE DRAFT, DRAFT BEER and COLD FILTERED;The lining is a feature of the mark and does not indicate color.;

OLD MILWAUKEE LIGHT PREMIUM LIGHT BEER

BEER;

OLD MILWAUKEE LIGHT PREMIUM LIGHT BEER

AS TO THE WORDS OLD MILWAUKEE;BEER;LIGHT AND PREMIUM LIGHT BEER;

OLD MILWAUKEE LIMELIGHT

OLD MILWAUKEE LIME LIGHT;as to OLD MILWAUKEE;ALCOHOLIC AND NON-ALCOHOLIC MALT BEVERAGES, NAMELY, BEER;

OLD MILWAUKEE RED RED LAGER PREMIUM BEER

malt beverages, namely beer;RED, RED LAGER and PREMIUM BEER;

OM GENUINE DRAFT

beer;GENUINE DRAFT;The lining is for shading purposes only and does not indicate color.;

OUTER SPICE

non-alcoholic beverages, namely iced tea;

PARTNERS IN PRESERVING AMERICA

SPONSORSHIP OF PROGRAMS ASSOCIATED WITH ENVIRONMENT AND CONSERVATION ACTIVITIES;

PARTY BOTTLES

APPLICANT MAKES NO CLAIM OF EXCLUSIVE RIGHT TO THE WORD BOTTLES, APART FROM THE MARK AS SHOWN.;BOTTLES OF BEER;

PEACH PARTY

non-alcoholic beverages, namely iced tea,;

PFEIFFER

THE DRAWING IS AMENDED TO APPEAR AS FOLLOWS: PUBLISH NEW CUT;BEER;PFEIFFERS;THE DRAWING IS LINED FOR THE COLOR RED BUT THE MARK IS NOT LIMITED TO SAID COLOR.;

PICK A PACK

BEER;

PIONEER SPIRIT

alcoholic and nonalcoholic malt beverages;

RACE FOR TASTE

BEER;

RAD BERRY

iced tea;BERRY;

RADIUS

alcoholic and non-alcoholic beer and malt liquor;

RED BLUFF

beer;

RED BULL A SCHLITZ MALT LIQUOR BRAND

MALT LIQUOR;MALT LIQUOR BRAND;THE LINING SHOWN IN THE MARK ON THE DRAWING IS A FEATURE OF THE MARK AND DOES NOT INDICATE COLOR.;

RED BULL REPRESENTIN'

RED BULL REPRESENTING;brewed malt liquor;

RED BULL REPRESENTIN' THE REAL

RED BULL REPRESENTING THE REAL;brewed malt liquor;

RED RIVER VALLEY

beer;

RED RIVER VALLEY NORTHERN PLAINS BREWING COMPANY NO DAKOTA RESERVE SELECT RED LAGER TRADITIONALLY BREWED WITH THE FINEST HOPS, PURE WATER AND RED RIVER VALLEY MALTING BARLEY

malt beverages, namely beer;BREWING COMPANY, RED LAGER, and NO.DAKOTA, RESERVE AND SELECT;

REINBEERS

REIN BEERS;beer;

RIDE THIS BULL

brewed malt liquor;

RIDLEY'S SUPERIOR QUALITY CRAFTED BEER

beer;SUPERIOR QUALITY CRAFTED BEER;

ROADHOUSE

beer;

ROBERT E. LEE'S

The name ROBERT E. LEE does not identify a particular living individual.;ROBERT E. LEES;malt beverages, namely, beer;

S SCHMIDT'S CITY CLUB SCHMIDT ST. PAUL BEER

SCHMIDT CITY CLUB BEER SCHMIDT ST PAUL;beer;ST. PAUL and BEER;

SANIBEL

non-alcoholic beverages, namely iced tea;non-alcoholic beverages, namely fruit flavored drinks and lemonade;

SBCO

beer;

SCANDIA

malt beverages in the nature of beer;

SCHAEFER

Beer;

SCHAEFER

Beer;The drawing is lined for the colors red and gold, however, no claim to color is made.;

SCHAEFER

beer;

SCHAEFER GENUINE DRAFT COLD FILTERED

beer;GENUINE DRAFT COLD FILTERED;

SCHAEFER LIGHT DRAFT GENUINE COLD FILTERED

beer;LIGHT DRAFT GENUINE COLD FILTERED;

SCHAEFER. THE ONE FOR FUN.

SCHAEFER. THE 1 FOR FUN;BEER;

SCHLITZ

BEER;AS TO THE TRADE-MARK SCHLITZ.;THE TRADE-MARK SCHLITZ WAS FIRST USED IN 1888. THE DESIGN OF THE BELTED GLOBE WAS FIRST USED IN 1894.;THE TRADE-MARK SCHLITZ WAS FIRST USED IN 1888. THE DESIGN OF THE BELTED GLOBE WAS FIRST USED IN 1894.;THE DRAWING IS LINED TO INDICATE THE COLORS RUBY AND GOLD.;

SCHLITZ

Brewed Malt Liquor;

SCHLITZ

NON-ALCOHOLIC MALT CEREAL BEVERAGE;THE FOREIGN CHARACTERS IN THE MARK TRANSLITERATE TO SCHLITZ.;

SCHLITZ GENUINE DRAFT COLD FILTERED

beer;GENUINE DRAFT COLD FILTERED;

SCHLITZ MALT LIQUOR GENUINE DRAFT

brewed malt liquor;MALT LIQUOR and GENUINE DRAFT;The stippling is a feature of the mark and is not intended to represent color.;

SCHLITZ ROCKS AMERICA

Entertainment Services-Namely, Organizing and Promoting Live Musical Concerts;No claim is made to the exclusive right to use America, apart from the mark as shown.;

SCHLITZ ROCKS AMERICA

CAPS AND T-SHIRTS;

SEBRING

beer;

SHALE

alcoholic and non-alcoholic beer and malt liquor;

SIENNA FALLS

beer and non-alcoholic beverages, namely fruit flavored drinks and lemonade;

SLENDER LEMON

non-alcoholic beverages, namely iced tea;LEMON;

SMOKEHOUSE

SMOKE HOUSE;alcoholic and non-alcoholic malt beverages, namely, beer and malt liquor;

ST BART'S THE VIRGIN BREW

non-alcoholic malt beverages;VIRGIN and BREW;The lining in the drawing is a feature of the mark and is not intended to indicate color.;

ST. BART'S

SAINT BARTS;NON-ALCOHOLIC MALT BEVERAGES;

STAY-COLD PARTY BOTTLES

BEER;BOTTLES;

STROH LIGHT

BEER;LIGHT;THE STIPPLING SHOWN ON THE DRAWING IS FOR SHADING PURPOSES ONLY AND DOES NOT INDICATE COLOR.;

STROH'S

BEER;STROHS;

STROH'S CIRCLE OF SPORTS

ENTERTAINMENT SERVICES IN THE NATURE OF A SPORTS INFORMATION AND ANALYSIS TELEVISION PROGRAM;SPORTS;

STROH'S DRAFT LIGHT FAMILY BREWED AND FAMILY OWNED SINCE 1775

STROHS DRAFT LIGHT;beer;DRAFT LIGHT and SINCE 1775;

STROH'S FIRE & ICE

STROHS FIRE & ICE;beer;ICE;

STROH'S IS SPOKEN HERE.

BEER;

STROH'S LEGENDS OF BASEBALL

STROHS LEGENDS OF BASE BALL;malt beverages, namely beer;

STROH'S LET IT STROH STROHMAN

beer;LIGHT;The lining is a feature of the mark and does not indicate color. The stippling is for shading purposes.;

STROH'S RUN FOR LIBERTY

ORGANIZING AND CONDUCTING RUNNING EVENTS THROUGHOUT THE UNITED STATES;RUN;

STROH'S THE FAVORITE BEER OF HOCKEY

STROHS FAVORITE BEER OF HOCKEY;alcoholic and nonalcoholic malt beverages, namely, malt beer;

STROHMAN

beer;

SUNDANCE JUICE SPARKLER GRAND PRIX OF CY

ENTERTAINMENT SERVICES - NAMELY ARRANGING AND CONDUCTING BICYCLE RACES;GRAND PRIX OF CYCLING;THE LINING ON THE DRAWING IS A FEATURE OF THE MARK AND IS NOT INTENDED TO INDICATE COLOR.;

SWIFT CREEK

malt beverages, namely beer;

TALL BOY

BEER;

TALL TEX

alcoholic and non-alcoholic malt beverages;

TART 'N BERRY

iced tea;TART AND BERRY;fruit drinks;

TEMPERANCE

non-alcoholic brewed malt beverage;

TERRITORIO SCHAEFER

beer;The English translation of TERRITORIO in the mark is territory.;

THE BUCKHORN SALOON

THE BUCK HORN SALOON;SALOON;bar services;

THE BULL IS TAKIN' CHARGE

THE BULL IS TAKING CHARGE;brewed malt liquor;

THE OFFICIAL BACKYARD BEER

THE OFFICIAL BACK YARD BEER;alcoholic and nonalcoholic malt beverages;

THE OFFICIAL BEER OF HOCKEY

alcoholic and nonalcoholic malt beverages;BEER;

THE OFFICIAL BEER OF RODEO

alcoholic and non-alcoholic malt beverages;

TRIBUTE

Beer;

TWIN CITIES' BEST

beer;BEST;

W

IN THE STATEMENT, COLUMN 2, AFTER LINE 4, REGISTRATION IS RESTRICTED TO THE TERRITORY COMPRISING THE ENTIRE UNITED STATES EXCEPT FOR THE STATES OF ILLINOIS, INDIANA, KENTUCKY, OHIO AND TENNESSEE. CONCURRENT USE PROCEEDING NO. 892 WITH EVANSVILLE BREWING COMPANY. IS INSERTED. THIS AMENDMENT SUPERSEDES THE ONE ISSUED OCTOBER 20, 1998.;IN THE STATEMENT, COLUMN 2, AFTER LINE 4, REGISTRATION IS RESTRICTED TO THE TERRITORY COMPRISING THE ENTIRE UNITED STATES EXCEPT FOR THE STATES OF ILLINOIS, INDIANA, KENTUCKY, OHIO AND TENNESSEE. CONCURRENT USE PROCEEDING NO. 892 WITH EVANSVILLE BREWING COMPANY IS INSERTED.;BEER;REGISTRATION IS RESTRICTED TO THE TERRITORY COMPRISING THE ENTIRE UNITED STATES EXCEPT FOR THE STATES OF ILLINOIS, INDIANA, KENTUCKY, OHIO AND TENNESSEE. CONCURRENT USE PROCEEDING NO. 892 WITH EVANSVILLE BREWING COMPANY.;THE DRAWING IS LINED FOR THE COLOR RED.;

WHITE MOUNTAIN

BEER;

WHITE MOUNTAIN

[ WINE COOLER ];MALT COOLER, NAMELY A FRUIT FLAVORED ALCOHOLIC MALT BEVERAGE;

WHITE MOUNTAIN COOLER

MALT COOLER, NAMELY A FRUIT FLAVORED ALCOHOLIC MALT BEVERAGE;COOLER;THE LINING IS A FEATURE OF THE MARK AND DOESN'T INDICATE COLOR.;

WHITE MOUNTAIN COOLER CRISP AND REFRESHING COLORADO PREMIUM COOLER COMPANY

WINE COOLERS;MALT COOLER, NAMELY A FRUIT FLAVORED ALCOHOLIC MALT BEVERAGE;COOLER; CRISP AND REFRESHING; ALL NATURAL FLAVORS; PREMIUM AND COLORADO COOLER COMPANY;

WHITE MOUNTAIN ICER

alcoholic malt based beverages;

WIDE TOP

beer bottles;

WILD THING

FRUIT FLAVORED CARBONATED SOFT DRINKS;

WINDOW ROCK

beer;

WINDOW ROCK WHITE LAKE BREWING CO.

beer;The lining is a feature of the mark and does not indicate color.;

WITCHDUCK

WITCH DUCK;alcoholic and non-alcoholic malt beverages, namely, beer;

WLB ERLANGER MARZEN BIER MEETS THE HIGHEST STANDARDS OF BREWING PURITY

malt beverages, namely, beer;MEETS THE HIGHEST STANDARDS OF BREWING PURITY and MARZEN BIER;The lining and stippling are features of the mark and do not indicate color.;The English translation of MARZEN BIER is March beer.;

WOODY

alcoholic cider;

X-SPHERE

alcoholic and non-alcoholic beer and malt liquor;

YORKTOWN

alcoholic and nonalcoholic malt beverages;

YOUR PARTNER IN PRESERVING AMERICA

PROMOTING AWARENESS OF ENVIRONMENTAL AND CONSERVATION CONCERNS;