SOFTWARE MEASURING AUDIENCE EXPOSURE

Brand Owner Address Description
VIRTUAL METER ARBITRON INC. 9705 Patuxent Woods Drive Columbia MD 21046 Software for measuring audience exposure to media; software which converts consumer devices to media measurement devices; computer software; electronic devices, namely, encoders that insert inaudible signals into the audio stream; electronic devises that detect signals to confirm the signal is encoded; electronic devices carried by the user that detect signals emitted from the encoders; electronic docking stations that extract codes from the devices; and electronic devices for communicating the detected information;Conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; and advertising effectiveness and advertisement placement research;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. Systems and methods are provided for gathering audience measurement data relating to exposure of an audience member to audio data. Audio data is received in a user system and is then encoded with audience measurement data. The encoded audio data is reproduced by the user system, picked up by a monitor and decoded to recover the audience measurement data.