ARBITRON INC.

FOR MEDIA SAVVY. FOR MARKETING SMARTS.

Printed matter, namely, brochures, pamphlets, posters, paper signage, newsletters, manuals, and reports, in the fields of audience measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis;

FOR MEDIA SAVVY. FOR MARKETING SMARTS.

Non-luminous, non-mechanical vinyl and plastic signs;

FOR MEDIA SAVVY. FOR MARKETING SMARTS.

Providing non-downloadable on-line electronic publications, namely, reports in the field of audience measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis;

FOR MEDIA SAVVY. FOR MARKETING SMARTS.

Printed fabric signage panels in the fields of audience measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis;

GET-A-GRIP

Printed matter, namely, brochures, pamphlets, posters, paper signage, newsletters, manuals, and reports, in the fields of audience measurement, measurement of audience exposure to commercial announcements, audience ratings, public opinion, media exposure measurement, market research, matching commercial airtime data with station and audience measurement data, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis;GET A GRIP;

GET-A-GRIP

Providing non-downloadable on-line electronic publications, namely, reports in the field of audience measurement, measurement of audience exposure to commercial announcements, audience ratings, public opinion, media exposure measurement, market research, matching commercial airtime data with station and audience measurement data, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis;

M TECH

computer application software and prerecorded computer programs on diskettes for processing market research information for use by broadcasters, cablecasters, advertisers, and advertising agencies;In the statement, Column 1, before line 1, ARBITRON INC. (DELAWARE CORPORATION) 9705 PATUXENT WOODS DRIVE COLUMBIA, MD 21046, by change of name is inserted.;printed reports featuring market research information for use by broadcasters, cablecasters, advertisers, and advertising agencies;M TECH; M TECHNOLOGY;conducting business, market research, and personal preference surveys; providing business and market research information for broadcasters, cablecasters, advertisers, and advertising agencies;

MARKETING RESOURCES PLUS

Computer programs which support the analysis, estimating, purchasing and reconciliation of advertising time on various media, broadcast television and radio and manage information the end user inputs in the software, used by advertising agencies, advertisers and public relations media firms and related documentation sold as a unit;MARKETING RESOURCES;

NEXT GENERATION ELECTRONIC RATINGS

Conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; advertising effectiveness and advertisement placement research; providing business research and market research information to customers;ELECTRONIC RATINGS;

NEXT GENERATION ELECTRONICS RATING

Electronic devices, namely, encoders installed at the distribution sources of television, radio, cable and satellite broadcasting and retail locations that inserts inaudible signals into the audio stream, electronic devices that detect signals emitted from the encoders, electronic docking stations that extract codes from the devices, devices for communicating the detected information to audience measurement facilities, and computer software and databases, all for the purpose of providing audience estimate and business and market research information and data and media exposure measurement, advertising effectiveness and advertising placement information and data to broadcasters, cablecasters, webcasters, other media, and advertisers and advertising agencies; Downloadable electronic publications in the nature of reports in the fields of audience measurement, media exposure measurement, advertising effectiveness and advertisement placement, market research and business research; Electronic publications, namely, reports featuring information in the fields of audience measurement, media exposure measurement, advertising effectiveness and advertisement placement, market research and business research recorded on computer media;Printed reports in the fields of audience measurement, media exposure measurement, advertising effectiveness and advertisement placement, market research and business research;Conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; advertising effectiveness and advertisement placement research; business research and market research information to customers;

PPM

Providing non-downloadable on-line publications in the nature of reports in the fields of audience measurement, media exposure measurement, market research and business research;Downloadable electronic publications in the nature of reports in the fields of audience measurement, media exposure measurement, market research and business research; electronic publications, namely, reports in the fields of audience measurement, media exposure measurement, market research and business research recorded on computer media;PORTABLE PEOPLE METER;

PPM 360

Electronic downloadable publications, namely, reports in the field of audience measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis; electronic and mobile devices, namely, encoders that insert inaudible signals into the audio stream; electronic devices, namely, detectors that detect signals emitted from the encoders, and electronic docking stations that extract codes from the devices, all for use in the field of audience measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis;PPM 360;

PPM 360

Providing non-downloadable on-line electronic publications, namely, reports in the field of audience measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis;

PPM 360

Application service provider featuring application programming interface (API) software for allowing data retrieval, upload, access and management, in the fields of audience measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, and related data collection, processing, and analysis;

PRINTPLUS

Computer programs designed for the purchase and management of print media advertisements which includes developing and preparing advertisement insertion orders, revising these orders, preparing estimates and analyses of data, and creating flowcharts, used by advertising agencies, advertisers, and public relations media firms and related documentation sold as a unit;PRINT PLUS;

VIRTUAL METER

Software for measuring audience exposure to media; software which converts consumer devices to media measurement devices; computer software; electronic devices, namely, encoders that insert inaudible signals into the audio stream; electronic devises that detect signals to confirm the signal is encoded; electronic devices carried by the user that detect signals emitted from the encoders; electronic docking stations that extract codes from the devices; and electronic devices for communicating the detected information;Conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; and advertising effectiveness and advertisement placement research;